Abstract

The article justifies the feasibility of attributing knowledge and emotional intelligence to the objects of administration in the management system. It characterizes the main functions of knowledge and emotions, which gives rise to determining their place in the system of general management functions. The work indicates that knowledge and emotional intelligence give new meaning to managerial and organizational activity, becoming both the subject's resource and management object. It develops the theoretical approach to displaying the contentfunctional form of manifestation of the knowledge and emotions' components in the general and personnel management systems. The article systematizes personnel management challenges that need to be addressed using emotional intelligence in managerial practice. It highlights and argues that knowledge and emotional management are concrete and entirely autonomous functions in the system of general management functions, however, they share some common characteristics which qualitatively deepen their semantic content. The study compiles common characteristics of knowledge and emotional management and extracts specific challenges of each. It notes that the common denominator of knowledge management and emotional management is the human factor that prejudges both the unity of the aim of achieving the competitive advantage and succeeding and the choice of motivational methods regarding the interest which is the best incentive for each individual. Therefore, the higher management task is to find the common interest that would correspond to the organizational mission and facilitate the fulfillment of every person's needs and wishes. The article points out that not only the stimulative factor but also self-management are important as the high level of awareness of the need for individual development and acquisition of professional and emotional competency. Consequently, the interaction of both factors leads to the synergetic effect of accumulating intellectual and social capital. The article indicates that in the context of emotional management, emotional activity is, in the first place, aimed at the optimization of an organization's emotional atmosphere, which is one of the manager's responsibilities and one of the main competencies. It marks the important role of emotional management in the knowledge community due to the combination of group intelligence, collective thinking and organizational knowledge, and the combination of human intellectual and emotional maturity.

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