МЕХАНИЗМ ФОРМИРОВАНИЯ ПАРАМЕТРОВ РЕНТАБЕЛЬНОСТИ ЭКОНОМИЧЕСКОГО СУБЪЕКТА И ОЦЕНИВАНИЕ ФАКТОРОВ ЕЕ РОСТА

Abstract

The authors argue that profitability is one of the fundamental parameters for assessing the efficiency of an economic entity, and the growth of profitability contributes to improving financial stability, analyze this indicator through the prism of the parameters for assessing the return on equity, invested capital, sales, assets, as well as profitability calculated on the basis of cash flow. In addition, the authors present a comparative analysis of the consolidated system of profitability indicators, at the same time, a factor analysis of the return on equity using the DuPont model is considered through the parameters of profitability of commercial activity, the productivity of asset management and the use of loans using the effect of financial leverage. The results of factor analysis using the Dupont model revealed that the decrease in return on equity was affected by the turnover of assets by a decrease of 6,26. The increase in the return on sales had a positive impact on the return on fixed capital. The fact is substantiated that the assessment of the return on capital according to this model contributes to the creation of an information resource, the prevention of the occurrence of negative consequences of activities in the future, as well as the rational use of reserves aimed at the development of the company. In the course of the analysis, the authors found that changes in business processes are necessary, a complete restructuring of approaches to sales – an economic entity needs reengineering, the concept of reengineering is defined and the possibility of its application is evaluated. At the same time, the primary purpose of the transformation is the reengineering of business processes, which makes it possible to improve the main effective coefficients, as well as the criteria of work, that is, the amount of income, the quality of service, the effectiveness of the management staff, quality. In this regard, a method of testing business processes by various criteria parameters was proposed and described. The authors analyzed the costs of implementing the project, and also presented the dynamics of net discounted income in the context of using this approach for the period 2020-2027. The study is conducted on the basis of data from the limited liability company «Sportmaster».