Abstract
The market for healthcare services provided with the widespread use of digital technologies, according to Kvint, is a global emerging market. In order to account for the development trends of this market, strategizing technologies are needed. In this work we base on foreign experience to reveal the main trends in the process of strategic management of the modernization of primary health care at the global level and in a number of countries of the world. An attempt is made to apply these approaches to Russian practice, taking into account the existing strategic documents. Based on the study of world experience, it is shown that the process of research-based strategizing, using a comprehensive set of strategic tools based on digital technologies of knowledge-intensive management, is a key strategic priority for the development of the primary healthcare at the regional level. It is assumed that the best option would be to return, at least in part, to the well-thought-out Digital Health sub-programme, which was not included in the 2017 Digital Economy program. To get an overall picture of the use of digital technologies in healthcare, it is necessary to monitor the scientific, technological, human resource, organizational and logistical (equipment) components of this picture. In recent years, numerous regulations have been adopted that are directly or indirectly related to the digitalization of healthcare and medical activities. At the same time, their key provisions are related to the lack a systemic integration of digitalization into the healthcare development process as a whole. Similar processes should be carried out as part of the creation and development of regional segments of the digital platform.
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