Abstract
The article is dedicated to the role of internet memes in the study of the German language, their functioning features, and ways of using them as fragments of contemporary culture, which are applied as effective tools and motivation in education. Special attention is given to well-known German-language memes in the internet space and their usage in various contexts. The influence of memes on the development of German vocabulary and grammar, as well as on the understanding of cultural aspects of the language, is analyzed.
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