НОВІ КОН’ЮНКТУРНІ ТЕНДЕНЦІЇ ТА МАРКЕТИНГОВІ ОСОБЛИВОСТІ РОЗВИТКУ МІЖНАРОДНОГО ЛІЗИНГОВОГО БІЗНЕСУ

Abstract

Analyzing the development of leasing in the world, it can be noted that leasing is actively used in Europe, the USA, Japan, the countries of the Persian Gulf, as well as in the developing countries of Africa and Asia (primarily in India and China). The analysis showed that over the past 20 years, the volume of leasing operations in the world has grown almost 10 times. The market is developing both quantitatively (due to the growth in the number of leasing transactions and their total volume) and qualitatively (due to an increase in the number of organizational forms and schemes). The study of different segments of the world market of leasing services showed a steady trend towards an increase in the number of economic entities and countries using the leasing form of raising capital. The subjects of the global leasing market are numerous leasing companies that differ not only in the volume of concluded leasing agreements, but also in the size of the authorized capital, their status, the focus of commercial interests, etc. In the work, a study of the development of leasing in the world was carried out, it was shown that leasing is actively used in Europe, the USA, Japan, the countries of the Persian Gulf, as well as in the developing countries of Africa and Asia (primarily in India and China). The study of different segments of the world market of leasing services showed a steady trend towards an increase in the number of economic entities and countries using the leasing form of raising capital. It is proved that the global crisis affected the development of the world market of leasing services, causing negative changes. Among the new trends in the development of the global leasing services market under the influence of the global financial crisis, the author highlights the change in the volume and structure of the global leasing services market, the reduction in the volume of activities by leasing companies, the processes of mergers and acquisitions in the market by large companies of smaller ones, there are mass layoffs and bankruptcies, an increase in the structure of leasing transactions of contracts for the leasing of cheaper property, as well as property that was in consumption, an increase in leasing rates and an increase in the cost of leasing in all sectors of the world market.