Abstract
Over the past decade in the Russian Federation, the issue of remote sale of alcoholic products has remained one of the most controversial in the development of online trading. Considering that in 2023 Russia remains the only country in Europe where the remote sale of alcohol is prohibited, modern technologies open up many opportunities for establishing this sales channel. At the same time, an increase in demand for the online sale of alcohol is observed both from sellers and buyers. The role that modern technologies play in this process is described in this article.
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