ВПЛИВ МОТИВАЦІЙНИХ СТРАТЕГІЙ НА ПРОДУКТИВНІСТЬ ПРАЦІВНИКІВ У СФЕРІ ТЕХНІЧНОГО ОБСЛУГОВУВАННЯ ПОВІТРЯНИХ СУДЕН

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This research article delves into the significant impact of various motivational strategies on the productivity of employees within the aircraft maintenance industry. In an era of intensifying competition in aviation and increasing quality standards, boosting employee productivity has become a crucial objective. The study provides a comprehensive analysis of how both tangible incentives, such as financial rewards, and intangible ones, like recognition and professional growth opportunities, contribute to enhancing employee performance and satisfaction. Additionally, the research explores the role of organizational culture and leadership style in shaping the effectiveness of these motivational strategies. It also highlights the effectiveness of combining these motivational strategies, particularly in the context of flexible working hours and tailored recognition programs. The article examines the long-term effects of sustained motivation on employee retention and the overall operational efficiency of aviation companies. The findings underscore that a balanced approach, incorporating both material and non-material incentives, can lead to substantial improvements in employee efficiency and overall job satisfaction, offering valuable insights for aviation managers aiming to optimize workforce performance. Moreover, the study delves into the psychological aspects of motivation, emphasizing the importance of understanding individual employee needs and preferences. The article suggests that personalizing motivational strategies, by aligning them with employees’ career goals and personal values, can significantly enhance their effectiveness. This approach not only increases productivity but also fosters a stronger sense of loyalty and engagement among employees, ultimately contributing to a more cohesive and high-performing workforce. The research highlights the importance of continuous evaluation and adjustment of motivational strategies to ensure their relevance in a dynamic industry landscape.