Інтеграційні процеси у сфері сільського зеленого туризму як фактор активізації розвитку сільських територій

Abstract

The article analyzes rational approaches to the need to develop rural green tourism, the importance of which is actualized in the conditions of Russia's military aggression against Ukraine. The author believes that the key component in the development of the country's agrarian sphere is the comprehensive development of rural areas aimed at stable development of agricultural production, improvement of working and living conditions, and preservation of the natural environment of the population. The revival and further economic and social development of rural areas of Ukraine now is directly linked to the tourism industry, particularly green tourism. The author researched the phenomenon of gastronomic tourism and analyzed the problems of its development in the current conditions in Ukraine, generalizing the theoretical, methodical and practical aspects of the development of gastrotourism. The article presents gastronomic routes of the Vinnytsia region, which cover interesting historical places, architectural highlights, and well-known excursion projects. Vinnytsia region is rich in culinary traditions, which should become the basis for the development of gastronomic routes in the region, and the unique tourist «magnets» could be created in the communities. The sphere of gastrotourism has growth potential, but without the creation of additional «magnets» for tourists, it has no chance of independent realization. It is determined that clusters as integration structures are focused on creating new value within a network or reducing transactional and economic costs. They complement each other in production and sales chains or when implementing innovative projects. The initiators and coordinators of the creation of network organizations can be different institutions in accordance with the nature of the activities. Although wine clusters in Ukraine are developing as well, at the present moment this market has not reached its full potential.