СУЧАСНІ ТЕНДЕНЦІЇ ПІДГОТОВКИ ФАХІВЦІВ СПЕЦІАЛЬНОСТІ «ГОТЕЛЬНО-РЕСТОРАННА СПРАВА» ЯК ЧИННИК ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ГАЛУЗІ

Abstract

The article is dedicated to exploring contemporary trends in the training of specialists in the field of Hotel and Restaurant Management as a factor in enhancing the industry's competitiveness. The growth of international tourism and the development of global communication technologies open up new opportunities for hotels and restaurants, but at the same time, pose new challenges. Therefore, the tourism and hospitality sector demands new skills and knowledge from professionals in hotel and restaurant management. The implementation of innovative technologies is the future for the development of any business and requires professionals to possess not only technical skills but also flexibility and adaptability. Modern guests expect more than just comfortable accommodation or tasty food. They want to receive services from staff who can create a unique experience for them, taking into account their individual needs and desires. Professionals in hotel and restaurant management must be adequately trained to work with clients of different types, including empathy, communication, and conflict resolution skills. The ongoing military actions in Ukraine significantly impact the current trends in the training of specialists in Hotel and Restaurant Management. Firstly, there's a change or decrease in tourist flows to the country and certain regions. This significantly affects the demand for hotel and restaurant services, which in turn will require adaptation from domestic hotel and restaurant businesses and demand knowledge in crisis management from professionals in hotel and restaurant management. Despite everything, the hospitality sector remains attractive for investment because it is the industry that most actively responds to changes in society, the economy, the social sphere, and to some extent reflects the prosperity of the population. Overall, understanding and considering contemporary trends in the training of professionals will remain an important element in achieving success in this field, as well as enabling increased competitiveness, economic efficiency, and contributing to the recovery of the industry in the future.