Abstract
The article examines the semantic field of the concepts war, peace, woman, man and the means of their verbalization in the newspaper discourse of Ukraine during the war period. It was established that the researched concepts have a complex structure and a branched nominative field. One of the significant linguistic resources of the linguistic representation of conceptual units in journalism is artistic imagery, because it is tropes that convey cultural meanings in a special way: through mentality, ontology, stereotypes, the modern artistic dimension of the representation of the present. Thanks to the tropeic constructions, the authors emphasize the individual vision of certain realities of modern military life, single out the essential features, signs of the personality, the described object or phenomenon. No matter which journalists choose the language means of expressing their creativity, their function is mainly aimed at addressing new concepts and phenomena related to the full-scale war in Ukraine, and also, taking into account the interest of readers, not only to increase the information literacy of the recipients, but also to cause excessive emotionality and encourage to react to the journalistic text, to critically interpret the described current events. It has been proven that in newspaper discourse media workers achieve a high degree of emotional coloring and expression thanks to the use of profanity to denote the enemy, because newspaper texts have accumulated folk wisdom, national characteristics, and moral-ethical, philosophical views in the process of verbalizing the semantic field of concepts of war, peace, woman, man. That is why, for an objective understanding of conceptual units, we used an integrative approach, which involves the synergy of linguistic, psychological, and cultural understanding. So, it can be argued that authors use many means of verbalization, which are implemented at different language levels: lexical, grammatical, and word-forming, all in order to impress the reader and draw attention to their article.
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