Abstract

The article describes extralingual factors, functionally-communicative features, stylistic means and ways of their translation in the historic keynote speech of the Federal President Frank-Walter Steinmeier “Strengthening everything that connects us”, delivered by him on October 28, 2022. Information policy concerns all public spheres. It preconditions functioning of the social system. Change of ideas makes provision for a change in political public rhetorics as culturally accepted logic of progression of events. Rhetorics unite people emotionally, creating their identity. Texts carrying the main rhetorics in the course of the war can be called ones of the main constituents of the process of strategic communications. Texts of political speeches of the politicians during the Russian-Ukrainian war are basic factors of creation of rhetorics of this war within the societies addressed by them. The basis of their impact on the audience is the complex of stylistic tonality creation. Stylistic tonality is the text category which embodies the concentration of expressive means used by the author in their speech activity with the purpose of representation of the essence of the subject matter and their personal attitude to it. The stylistic tonality of a text is created based on the functionally-communicative features – invariant features of the texts which are based on its extralingual constituents and are called for simplification of their reveal in the text, which is the task of the addresser. They serve as mediators between the extralinguistics of the text and its linguistic implementation. The main functionally-communicative features of the speech by the Federal President are “evaluativity” and “inventivity”. Stylistic tonality of the text is characterized by the usage of metaphors, epithets, antitheses and an anaphor, as a kind of distant repetition. The most effective translation transformations of Ukrainian translation of the analysed political speech are in-context substitution, word-for-word translation, selection of variant equivalent, substantiation, omission, substitution of one part of speech with a word of another part of speech.

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