Abstract
The main directions of influence of digitalization of the economy on the development of the credit market in Ukraine have been analyzed in the article, the key aspects of non-bank lending have been presented. The problems of legislative support of consumer rights in attracting credit funds through alternative financing instruments have been investigated. The directions of improvement of the consumer protection policy implementation and the measures for minimizing the risks of online lending at the level of the legislation of Ukraine and state regulators have been established.
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