Abstract

The article is devoted to the study of genre features and creative potential of modern Ukrainian literature, which has the form of digital self-publishing. The study used hermeneutic, comparative, system-structural and structural-functional methods, as well as conceptual, plot-image, problem-thematic analysis, text-analytical method of "careful reading" to read the archetypal and code content of texts and others. Currently, there are more than 10 literary digital self-published resources inUkraine. However, the prose resources "Booknet" and "Arkush" have the real influence on the literary process. Both allow authors to communicate with readers through digital self-publishing. Five factors influence the work of modern Ukrainian authors: 1) the influence of classical Ukrainian and world canons; 2) the influence of postmodernism both in the literature and at the social and ideological levels; 3) the influence of mass literature of the Russian Federation; 4) the influence of translations and modern European literature; 5) the influence of the Internet and communication with the reader. In the context of digital self-publishing, each of these factors has its own specifics. The influence of cinema on mass literature is especially powerful. This can be manifested as a replication of the template (simplification), and in the form of systemic plot and psychological complication of textual structures. Today, digital self-publishing is represented by a whole range of genres: fiction (science fiction, fantasy, mystical prose, etc.), realism (historical, romantic, social, psychological novel, detective, thriller, etc.), and literature for children and youth. In each genre we see original novels that are not inferior in quality to those published through publishing houses. The latter makes it possible to talk about the emergence of writers inUkrainewho can be "indie authors". That corresponds to the global changes in book publishing.

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