Abstract

The article highlights the transformation of the role of information products in modern production, developing in the conditions of rapid technical and economic changes. This process stands out in different aspects. It is noted that in addition to cases when a producer voluntarily puts an information product into free access, when the state provides access to information, information benefits are also increasingly becoming free (or cheaper) in the commercial sector. The latter is connected with the development of artificial intelligence and neurotechnologies, which makes advertising more effective, and encourages information producers to make their product as accessible as possible for a wider advertising coverage. As a result, there is a contradiction when the distribution of free information goods due to the growth of advertising undermines commodity, market relations. At the same time, ensuring broad access to freely distributed information benefits is an essential condition for the development of human potential, which, in turn, is necessary for the development of high-tech production. The author substantiates a set of recommendations of socio-economic policy in the context of the new role of information products and, in general, the growing importance of the quality of human potential in production. The importance of international cooperation between Russia and China in the field of economics, science, education, and culture is emphasized. This interaction is particularly relevant in the conditions of acute geopolitical confrontation and the need to solve the problems of catching up development.

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