Abstract
The article deals with the problem of moral education of younger schoolchildren. The authors emphasize the role of pedagogical influence through cartoon content in the formation of the moral image of younger schoolchildren. The relevance of this approach is due to the aggressiveness and blurring of the pedagogical potential of modern video culture and cartoon content, which have a negative impact on the moral and mental health of younger schoolchildren. The success of solving this problem is seen in the integration of the educational capabilities of various social institutions, including institutions of the socio-cultural sphere, which possess methods of using the capabilities of multicontent in the moral education of younger schoolchildren.
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