ІМПЕРАТИВИ РОЗВИТКУ ГОТЕЛЬНО-РЕСТОРАННОЇ ІНДУСТРІЇ В УМОВАХ ВОЄННОГО СТАНУ: ТЕНДЕНЦІЇ ТА ПЕРСПЕКТИВИ ВІДНОВЛЕННЯ

Abstract

The article reveals the peculiarities of the imperatives for the development of the hotel and restaurant industry under martial law and identifies the priorities for the post-war restoration of this sector of the national economy. The article analyzes the key indicators of development of business entities in the field of temporary accommodation and catering, in particular, the number of employees, the number of operating business entities and the volume of products (goods, services) sold. The article analyzes tax revenues to the state budget of Ukraine from business entities in the field of temporary accommodation and catering. The author highlights a number of prospects for the restoration of the hotel and restaurant industry in the wartime and postwar periods. It is established that the hotel and restaurant industry of Ukraine, despite significant losses and damages, including destruction, needs to develop a strategic vision of the prospects for future activities It has been established that the post-war reconstruction of Ukraine has great potential for the development of the hotel and restaurant industry, as after the war many new opportunities for infrastructure development may appear, including hotels, leisure centers and recreation centers. This will lead to an increase in consumers of hotel and restaurant services. However, in order to fully realize the potential of the hotel and restaurant industry, it is necessary to take into account such aspects as improving the quality of hotel and restaurant services, developing effective marketing strategies, and supporting small and medium-sized businesses operating in the hotel and restaurant industry. Therefore, it is worth noting that the future of the hotel and restaurant business in Ukraine depends on the scale of destruction and the pace of reconstruction during the war and post-war periods, the migration processes of the population and potential employees in the hotel and restaurant business, and, above all, the level of solvency of the population as potential future customers. At the same time, the successful development of the hotel and restaurant industry will contribute to Ukraine's economic growth.