Abstract
Based on the studies, the author comes to the conclusion that modern conditions for doing business dictate new requirements, allocating as one of the most important components of success in competition and the effective use of information and analytical support. The results of the study of literary sources and survey managers of transport companies made it possible to identify key directions for evaluating the effect from the introduction of the marketing information system in the activities of the enterprise. The formula for calculating the economic effect on the use of the marketing system, taking into account transaction costs and cyber risks.
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