Кинозаголовок, синопсис и слоган кинофильма как функционально-прагматические единицы кинотекста (на материале современного французского кинодискурса)

Abstract

The article analyses functional and pragmatic elements of the film text (title, synopsis, slogan) whose basic function is to capture target audience and to achieve successful film distribution. The functions of title, synopsis and slogan are revealed, their structural, lexical and stylistic peculiarities are identified. Interrelation of these functional and pragmatic elements of the film text at the linguistic and pragmatic levels is analysed. The conclusion is made about the key role of title, synopsis and slogan for a successful film launch from the viewpoint of box office results.