Abstract
The urgency of the study is due to the rapid spread of Industry 4.0 trends, including total digitalization of business processes, their automation, and removal of employees from their traditional functions and their transfer to the implementation of artificial intelligence. Such trends create new and increase traditional threats to the financial and economic security of enterprises. At the same time, the new roles to be performed by the staff are not without risks for the normal functioning and development of economic entities in the future, which necessitates the study of security-oriented strategic management with close attention to human resources of business structures. According to the results of the study, the problems that arise in the process of personnel management in the conditions of Industry 4.0 and the risks they create for the state of financial and economic security of the enterprise are identified. It is revealed how the personnel potential influences the strategic orientations of the business structure. It has been established that staff development can improve the financial and economic security of an entity. The bases of formation of strategy of management of financial and economic security of the enterprise – strategy of maximization of personnel potential within the limits of strategic security oriented management are offered. The use of the proposed approaches in practice will increase the level of financial and economic security of the enterprise in the context of the spread of trends in Industry 4.0, partial or full automation of business processes and work in the digital space. Its essence is to achieve the highest possible level of financial and economic security and protection of corporate resources from existing, expected and unforeseen risks and threats by forming a catalog of staff actions in different situations, as well as prior training of employees to raise awareness of their role in financial and economic security and development of professional competencies adapted to the conditions of work in the digital environment and taking into account the full or partial automation of business processes.
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