أثر التخطيط الاستراتيجي في تحسين أداء البنوك: دراسة ميدانية في البنوك العاملة في العاصمة صنعاء- اليمن

Abstract

The study aimed to determine the impact of Strategic Planning in its dimensions (environmental analysis, strategic direction, strategy formulation), in improving the of banks operating in Yemen in the capital Sana'a performance its dimensions (customers dimension, internal operation, learning and growth, financial dimension). The study also aimed to determine the level of banks. practice of strategic planning and measurS the level of improvement of their performance in which the study used the descriptive approach with its analytical methods. The field survey of the study population was carried out through the study tool(Questionnaire), according to the stratified random sample method, and determine the study population from the Head qurters of the main banks operating in Yemen in the capital Sana'a (17 banks), where (14banks) responded to the procedures of the field study, the target community will be (401 individuals), in which (401 questionnaires), were distributed which (340) were recovered, of which (17 questionnaires) were unanalyesble, and the (323 questionnaires) were analyzed using The program (spss26) and (AMOS26) to analyze the study data and test its hypotheses the study found that the level of strategic planning practiceD in banks operating in Yemen in Sana'a in general is (average) and improve its performance in general (high) in all its dimensions, and that there is a positive impact of strategic planning in improving the performance of banks operating in Yemen in the capital Sana'a, The study recommends strengthening the practice of strategic planning in banks operating in Yemen in the capital Sana'a, in a broader manner and in all its dimensions and focusing on aspects that improve their performance continuously.