ВИКОРИСТАННЯ ІНФОРМАЦІЙНИХ СИСТЕМ ТА ТЕХНОЛОГІЙ В ЗАКЛАДАХ РЕСТОРАННОГО ГОСПОДАРСТВА: ВПЛИВ НА ЯКІСТЬ ОБСЛУГОВУВАННЯ ТА ЗБІЛЬШЕННЯ ПРИБУТКУ

Abstract

Technological progress has changed the way consumers visit restaurants, changed their preferences and the process of using services, so the research of information systems and technologies is extremely relevant and timely. The article examines in detail the effectiveness of using information systems and technologies in restaurants. The impact of these automated systems on the quality of service to visitors (potential and regular) and increasing profits in the researched industry is determined. The main types of automated restaurant management systems are considered, and the advantages and disadvantages of using these information systems are also determined. Factors that should be paid attention to when choosing automated information systems for restaurant establishments are detailed, taking into account their capacities and types. The article also examines the modernity and prospects of information systems and technologies in the market of restaurant services. It has been established that the symbiosis of technology and business in the last decade has played a decisive role in the development of restaurants – from finding a place of rest to its very implementation and demonstration of impressions and photos in social networks. The interpretation of the definition «information technologies» is given. The transformation of the restaurant service system itself through the improvement of technological processes of customer service and the creation of new business models is theoretically substantiated. Based on the analysis of the restaurant services market, the most important information systems and technologies that have a tremendous impact on the restaurant business industry are highlighted. The shortcomings that may be faced by the restaurant industry were also determined in detail. But, despite the shortcomings mentioned in the article, these information systems and technologies have great potential for increasing profits and improving the quality of service in the restaurant industry, and are also an integral part of the effective operation of the restaurant business.