ІНТЕГРАЦІЯ НАУКОВИХ ПІДХОДІВ ДО ОЦІНЮВАННЯ УПРАВЛІННЯ ЕФЕКТИВНІСТЮ ВИКОРИСТАННЯ ВИРОБНИЧОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА З МЕТОЮ ПІДВИЩЕННЯ ЙОГО ЕКОНОМІЧНОЇ БЕЗПЕКИ

Abstract

The article is devoted to the study of scientific approaches to the evaluation of the management of the efficiency of the use of the production potential of the enterprise in order to increase its economic security. The instability of the external environment further increases the need to assess the economic potential of enterprises in various industries. The production potential of an enterprise is an important resource that determines its competitiveness in the market and can become a key factor in business success. However, ensuring the effective use of production potential is a complex task that requires the application of methods for evaluating the effectiveness of the use of this resource. The relevance of the problem of effective use of the production potential of enterprises in order to increase their economic security is substantiated. It was determined that one of the key vectors of the latest understanding of the economic security of the enterprise is the realization that it is impossible to fully protect the enterprise from the negative influence of the external environment since it is in this environment that it carries out its activities. The main methodical approaches to evaluating the efficiency of the enterprise's production potential are considered, and their shortcomings are identified. Determining the range of indicators that most reveal the competitive potential of the enterprise is one of the key problems in justifying the methods of calculating the level of competitiveness. The study shows that assessing the potential of an enterprise is a complex process. Its objectivity and quality depend on the level of availability, completeness, and reliability of the information, the qualifications of specialists conducting the assessment, and the level of interest of customers in the result. In domestic and foreign business, various methods of assessing the company's potential are used. Determining the range of indicators that most reveal the competitive potential of the enterprise is one of the key problems in justifying the methods of calculating the level of competitiveness. The proposed approach to assessing the potential of the enterprise differs from other approaches in that it is based on the integration of qualitative and quantitative analysis.