Способы реализации коммуникативных стратегий в коллективном речевом портрете современных немецких политиков (на материале текстов протокольно-этикетных речей)

Abstract

The study aims to identify relevant ways for lexical implementation of speech strategies that underlie formation of collective and individual speech portraits of the leading German political figures basing on their ceremonial speeches. Scientific novelty of the study lies in developing a typology of strategies and tactics peculiar to ceremonial speeches of the leading German politicians. As a result, it is proved that in the sphere of ceremonial speeches, the collective speech portrait of the German politicians is structured in the process of using such universal strategies as the strategy of strict regulation of speech, the strategy of creating positive emotional mood, the strategy of argumentation and the strategy of cooperation, as well as the strategy of self-presentation, which is uncharacteristic of classical ceremonial speeches.