COMMUNICATIVE STRATEGIES IN THE MOVEMENT OF UKRAINIAN PRESIDENTS: RITUAL MOVEMENT IN GENRES

Abstract

The article is devoted to the development of a typology of communicative strategies presented in the ritual genres of the presidential discourse of Ukraine. Greetings, addresses and inaugural speeches of all Ukrainian presidents are considered in order to highlight and characterize the selected strategies of communication with the recipients. The communicative strategy is interpreted as a general scheme, a plan for the implementation of the communicative plan, which involves the use of specific speech actions (tactics and appropriate language tools. In presidential discourse strategies of consolidation, self-presentation and agitation are singled out. It is proved that the strategy of consolidation realizes the intention to unite the president with the people, the strategy of self-presentation - the presentation of the president as an extraordinary person, the politician-legend, the strategy of agitation - the motivation to support the politician-speaker. Each strategy is implemented using appropriate communication tactics and language tools.