Conflicting strategies of argumentation in social networks

Abstract

The article is devoted to the definition and qualification of strategies of argumentative communication in interaction in social networks. The purpose of the article — to determine the specifics of the implementation of the conflict strategy of communication during argumentation on social networks, which led to the following tasks: to identify the peculiarities of the concept of communication strategy, to characterize the concept of conflict as a form of communicative interaction, to distinguish the main communicative conflicts in social networks. The subject of research is the linguistic means of expressing conflict in network discourse, the object of study is communicative strategies of argumentative interaction in network communication. The analysis and analysis were based on the texts of posts and comments from the pages of the users of the social network Facebook, posted in the public information space. The concept of strategy is considered, the specifics of conflict communication in contrast to cooperative are characterized, the typology of conflict strategies of argumentation is proposed. The content of conflicting interaction in argumentative discourse has been traced on the posts and comments of Facebook users. It is proposed to distinguish discrediting and declaring strategies that have verbal features of implementation in social networks. Conflict strategies are aimed at asymmetric interaction, their purpose is to discredit the subjects against whom argumentation is directed. However, the argumentative discourse on the social network has a specific feature — it is the targeting of verbal aggression, not against the addressee’s opponent, but against the object of description that distinguishes them from cooperative strategies.