Among numerous interesting plants recently collected in Kenya and sent to Kew by Mr. R. B. Faden was a member of the Chenopodiaceae in which Mr. Faden acutely expressed particular interest. At his request it was given special attention, and after due investigation the junior author (Townsend) decided that it represented not merely a new species to tropical Africa, as Mr. Faden had suspected, but in fact a new genus of the Suaedoideae. A portion of the material was sent to the senior author, who immediately concurred with this opinion, postulating Sevada Moq. as being the genus with the closest affinity. The new genus is here dedicated to the collector, the specific epithet referring to the longitudinally winged mature perianths which superficially resemble those of certain species of Zygophyllum.