Adhesion of pathogenic strains of Serratia spp. to the foregut tissue of the New Zealand grass grub (Costelytra zealandica) was shown to be associated with the development of amber disease. Bacteria were always found adhering to the crop in the region of the cardiac valve in larvae showing disease symptoms after in vivo treatment with pathogenic bacteria while no significant colonization was observed in larvae treated with wild‐type, non‐pathogenic strains. The in vitro inoculation of excised crops with pathogenic and non‐pathogenic strains resulted in a similar pattern of adhesion. It is suggested that adhesion is an early step in pathogenesis and that farther bacterial mediated factors could be required for fall expression of amber disease.