YouTube Research Articles

Optimalisasi Media Sosial Youtube sebagai Media Berwirausaha

YouTube is a website that allows people to upload and exchange videos. YouTube is an effective social media platform for companies to introduce their products through video content. YouTube is developing into an effective tool for business. YouTube offers live broadcasts of product or service demos, YouTubers can record and post videos about the offers they want, and these offers can attract clients. With millions of videos produced every day, YouTube social media has a good chance of getting videos seen, so you have the opportunity to succeed in online business using YouTube media. Another advantage of social media is that YouTube can improve their marketing techniques and gain a better understanding of their audience by using the analytical tools that YouTube offers. Therefore, YouTube serves as an important tool for doing business online, besides being a place to share YouTube videos. Considering the background information provided, optimizing YouTube social media aims to motivate and improve the abilities of Dawis mothers who want or are currently entrepreneurship in utilizing YouTube as an online business medium. Mrs. Dawis can improve viewers' understanding and retention of knowledge by producing more visually interesting informational material or videos on YouTube. People are more likely to understand and retain knowledge when it is presented on YouTube in an original and engaging way. Therefore, optimizing social media is needed to help Dawis mothers develop their capacity to produce interesting and successful YouTube videos. Thus, Dawis women can use YouTube as a platform for online commerce and entrepreneurship more effectively. This community service aims to optimize the use of YouTube social media as an entrepreneurial tool for Dasa Wisma (Dawis) women in Amposari Village, Pedurungan District, Semarang City. This program was implemented by the Community Service (PKM) team from the Muhammadiyah Semarang Institute of Statistics and Business Technology in March 2024. This activity included theoretical and practical training involving 25 participants from various RTs in the village. The methods used include interviews, discussions, lectures, and questions and answers, with the aim of exploring online business ideas and improving the entrepreneurial spirit of participants

Assessment of the Quality and Reliability of the Information on Retinal Detachment on YouTube

Introduction: This study aimed to evaluate the reliability and effectiveness of YouTube videos on retinal detachment. Materials and Methods: A total of 85 videos were analyzed on YouTube using the search terms "retinal detachment", "retinal detachment symptom" and "retinal detachment symptoms and treatment". A total of 63 videos were included in the study. Finally, the quality and reliability of the videos included in the study were evaluated using the DISCERN score, the Global Quality Scale (GQS) and the JAMA score. Results: The mean the DISCERN score was 55.8 ± 18.1, the JAMA score was 2.6 ± 1.4, and the GQS score was 3.7 ± 1.3 for a total of 63 videos analyzed. The total number of likes of the videos watched was 3090±1977, while the total number of dislikes was 50.2±40.6. The total duration of the videos was 392±93.1 seconds. The DISCERN, the JAMA and the GQS scores of videos uploaded by physicians were found to be statistically significantly higher than videos uploaded by YouTube health channels (p

Grammar Errors in Animated Youtube Channel Santoon TV with Content Titled "Respect Teachers, Love Friends"

Grammar Errors in Animated Youtube Channel Santoon TV with Content Titled "Respect Teachers, Love Friends"

CHILDREN'S UNDERSTANDING OF ENGLISH VOCABULARY THROUGH VISUAL SEMIOTICS IN THE MUSIC VIDEO OPPOSITES WORD POWER BY PINKFONG YOUTUBE CHANNEL

The lack of English language skills and understanding in Indonesian primary school children is caused by many factors such as, limited teachers, unfamiliarity, unsupportive environment, and various other things. This is a challenge for individuals to learn English and teachers as teachers. In addition to the seriousness of children in learning English, the accuracy of the teacher in choosing the learning methods given to children must also be appropriate. In the current era of digitalization, learning methods through YouTube videos can have an impact on children's knowledge and understanding of English if implemented properly. In this case, learning English can be obtained by listening to videos that apply visual semiotics in it. The application of visual semiotics can be applied in teaching English to children from a video. The form of application can be like in the music video [Opposites Word Power | PINKFONG Songs for Children]. In this music video, explaining the opposite meanings of eight English vocabularies visualized in the form of icons and symbols. This research is descriptive research using a qualitative approach. The data collection conducted by the researchers used random sampling technique with ten public elementary school children aged 8, 9, and 10 years old as respondents. The data collection activities are carried out by asking questions related to knowledge and understanding of vocabulary in the music video to each children after the researchers show the YouTube music video [Opposites Word Power | PINKFONG Songs for Children]. The result of this study is to explain the extent of understanding of English vocabulary by children through visual semiotics displayed in the video. The results show that the icons and symbols displayed in the video mostly help the children understand the meaning of the English vocabulary displayed. This research also proves that visual semiotics is a sign whose meaning is universal so that it can be used as a learning method used by educators in teaching English in public elementary schools in Indonesia.

LEXICOGRAMMATICAL ANALYSIS OF INSULTERS IN THE VIRAL VIDEO “LABRAK PELAKOR” ON YOUTUBE INDONESIA

Since 2017, the massive phenomenon of the viral video "Labrak Pelakor" has been discovered on Indonesian social media. These videos contain fights between women who are vulnerable to verbal and physical violence. “Labrak Pelakor” is known as a marriage conflict that occurs due to infidelity. Pelakor is a variety of conversation created by Indonesian netizens from the acronym Perebut Laki Orang, which means women who tempt and seize someone's husband or a woman who is having an affair with someone's husband. “Labrak Pelakor” are incidents that are documented and uploaded on social media. The observations show that the speech used in this accident contains language crimes. Language crime is a criminal act that aims to injure, attack, and psychologically harm the victim. The impact of this event can kill the character, damage reputation, attack honor, embarrass, create public trouble, propaganda, false information, and threats. The objective of the study is to investigate and find linguistic evidence of insulting. The study uses a forensic linguistic approach. Forensic linguistics is a forensic science that applies linguistic theories to solve linguistic cases. Forensic linguistics is an approach to analyzing the linguistics aspect of a language case to find legal evidence. Language is legal evidence associated with efforts to determine the speaker or perpetrator and interpret the meaning/intent of a spoken text. The aim is to ensure that the meaning, intent, and form of legal object texts indicating violations of the law will become clear. The legal evidence in the "Labrak Pelakor" is limited to determining the speaker or perpetrator only. The linguistic theory used to reveal the perpetrators is lexicogrammatical. Lexicogrammatics analysis consists of the clause system, transitivity system, and information structure that reveal the speaker's intentions, actions, and point of view. This study used a descriptive qualitative method. The data source is three viral videos entitled "Labrak Pelakor" with more than 600 thousand viewers on the Indonesian YouTube channel. Data collection techniques use observation and recording documents. Data analysis uses content analysis techniques. The linguistic evidence found that 60 utterances contained insulting spoken by 7 speakers. The result analysis of speakers' intentions, actions, and points of view proves their utterances are to insult their interlocutor.

Assessing quality and reliability of online videos on tachycardia: a YouTube video-based study

BackgroundConsidering the adverse clinical consequences of pathologic tachycardia and the potential anxiety caused by physiological tachycardia in some heathy individuals, it is imperative to disseminate health information related to tachycardia for promotion in early diagnosis and appropriate management. YouTube has been increasingly used to access health care information. The aim of this study is to assess the quality and reliability of English YouTube videos focusing on tachycardia and further delve into strategies to enhance the quality of online health resources.MethodsWe conducted a search using the specific key words “tachycardia” in YouTube online library on December 2, 2023. The first 150 videos, ranked by “relevance”, were initially recorded. After exclusions, a total of 113 videos were included. All videos were extracted for characteristics and categorized based on different topics, sources or contents. Two independent raters assessed the videos using Journal of American Medical Association (JAMA) benchmark criteria, Modified DISCERN (mDISCERN) tool, Global Quality Scale (GQS) and Tachycardia-Specific Scale (TSS), followed by statistical analyses. All continuous data in the study were presented as median (interquartile range).ResultsThe videos had a median JAMA score of 2.00 (1.00), mDISCERN of 3.00 (1.00), GQS of 2.00 (1.00), and TSS of 6.00 (4.50). There were significant differences in JAMA (P < 0.001), mDISCERN (P = 0.004), GQS (P = 0.001) and TSS (P < 0.001) scores among different sources. mDISCERN (P = 0.002), GQS (P < 0.001) and TSS (P = 0.030) scores significantly differed among various contents. No significant differences were observed in any of the scores among video topics. Spearman correlation analysis revealed that VPI exhibited significant correlations with quality and reliability. Multiple linear regression analysis suggested that longer video duration, sources of academics and healthcare professionals were independent predictors of higher reliability and quality, while content of ECG-specific information was an independent predictor of lower quality.ConclusionsThe reliability and educational quality of current tachycardia-related videos on YouTube are low. Longer video duration, sources of academics and healthcare professionals were closely associated with higher video reliability and quality. Improving the quality of internet medical information and optimizing online patient education necessitates collaborative efforts.

YouTube as asource of information on reactive arthritis: aquality analysis.

YouTube is often used by patients and healthcare professionals to obtain medical information. Reactive arthritis (ReA) is atype of inflammatory arthritis triggered by infection, usually in the genitourinary or gastrointestinal tract. However, the accuracy and quality of ReA-related information on YouTube are not fully known. This study aimed to assess the reliability and quality of YouTube videos pertaining to ReA. AYouTube search was performed on August1, 2023, using the keywords "reactive arthritis," "Reiter's disease," and "Reiter's syndrome." The number of days since upload; the number of views, likes, and comments; and the duration of videos were recorded. The modified DISCERN tool (mDISCERN) and the global quality scale (GQS) were used to evaluate the reliability and quality of the videos. Two physicians independently classified videos as low, moderate, or high quality and rated them on afive-point GQS (1 = poor quality, 5 = excellent quality). The source of videos was also noted. Of the 180videos screened, 68met the inclusion criteria. The most common topic (61, 89.7%) was "ReA overview." Among the 68videos analyzed, the main source of uploads was physicians 45(66.2%), and 66(97%) were categorized as useful. Around half of the YouTube videos about ReA were of high quality (33, 48.5%) according to the GQS. Upon comparing videos uploaded by rheumatologists, non-rheumatology healthcare professionals, and independent users, significant differences were found in mDISCERN and GQS but not in the number of views, likes, and comments or duration. Upon comparing high-, moderate-, and low-quality videos, significant differences were found in the number of views, likes, and comments; duration; and in mDISCERN and GQS. YouTube is asource of information on ReA of variable quality, with wide viewership and the potential to influence patients' knowledge and behavior. Our results showed that most YouTube videos on ReA were of high quality. Videos presented by physicians had higher quality. YouTube should consider avoiding low-quality videos by using validity scales such as mDISCERN and GQS.

Evaluation of Videos Related to Vaginal Cone Usage on YouTube as an Online Information Source.

The aim of this study is to examine the quality and content characteristics of educational videos on the use of vaginal cones published on YouTube. Video searches were conducted on the YouTube website using the keyword "usage of vaginal cones". A total of 52 videos were included in the current study. Modified DISCERN (mDISCERN) and Journal of the American Medical Association (JAMA) scales were used to evaluate the reliability of the videos, and the Global Quality Scale (GQS) was used for quality and usefulness. As a result of the content analysis conducted, it was observed that 29 videos were classified as having "poor content" and 23 as "rich content." When we examined the sources of the videos (n = 52), it was found that the majority (58%, n = 30) were produced by nonhealth care sources (medical companies and nonhealth professionals). With statistical significance in mDISCERN and GQS (p = 0.014, p = 0.036), physiotherapists were found to have the highest average scores (4.11 ± 1.05, 3.44 ± 0.73) whereas doctors ranked second in the average standard deviation (3.09 ± 1.04, 2.82 ± 0.98). In JAMA, medical companies were found to have the highest average score with statistical significance (p = 0.015) at 3.4 ± 0.74, followed by doctors at 3 ± 1, and physiotherapists at 2.89 ± 0.78 when averages were analyzed. It is clearly evident that there is a need for higher quality and more reliable vaginal cone content database on YouTube. It is important for patients to be guided by health care professionals and informed about quality content criteria in order to access quality, reliable, and useful information.

Peningkatan teknologi bagi agroindustri pliek-u sebagai upaya pelestarian kearifan lokal di Aceh [Technology improvement on pliek-u agroindustry as an effort to maintain a local wisdom in Aceh

Pliek-u is a specialty food product in Aceh with local wisdom values that should be preserved. The Program of Community Service Based Product (PKMBP) aimed to improve the pliek-u agro-industry by adapting simple processing technologies so that it could lighten work, produce quality products, and attract the interest of the younger generation as pliek-u entrepreneurs in future. The method applied consist of surveys, preparation of tools and materials, assembly of a solar tunnel dryer type Hohenheim Aceh and a hydraulic press, training and dissemination of technology through field schools, and evaluation of the program with pre-tests and post-tests. Data analysis was carried out using the Wilcoxon rank test with alpha of 5%. The results of the program were the construction of 1 unit of Hohenheim Aceh tunnel dryer, 1 unit of hydraulic press, and the implementation of training and dissemination activities which have been published in the form of videos on YouTube media and press releases through online media. The results of the Wilcoxon rank test also showed that of the 13 participants whose data were valid, 100% of participants received positive rankings and the pre-test scores were significantly different from the post-test scores. Thus, it can be concluded that the program carried out has contributed to increasing the knowledge, expertise capacity, and interest of participants in pliek-u processing technologies since the profile of conventional agroindustry can be transformed to be better agroindustry by the use of solar tunnel dryer type Hohenheim Aceh and hydraulic press. In addition, the use of technologies will ensure the halal requirement of pliek-u.

Teacher Talk Analysis in The Youtube Video "Differentiated Learning on Self-Introduction" From SMAN 1 Pangkalan Susu Through FIAC

This study analyzes teacher talk in the YouTube video "Differentiated Learning on Self-Introduction" from SMAN 1 Pangkalan Susu using the Flanders Interaction Analysis Category (FIAC) system. Teacher talk, which includes both direct and indirect verbal interactions, plays a critical role in fostering an engaging and effective learning environment. The research focuses on identifying patterns of teacher-student interactions that support differentiated learning, a method designed to cater to individual student needs. The results reveal that indirect talk, such as accepting feelings and giving encouragement, accounts for 60.87% of the interactions, while direct talk, like giving instructions and lecturing, constitutes 39.13%. This balance suggests a strong emphasis on student engagement through supportive communication, essential for differentiated learning environments.

Code Mixing In Jerome Youtube Videos

The phenomenon of code mixing is not only found in society, but also on social media such as YouTube. One of the YouTubers in Indonesia who often uses code mixing is Jerome Polin. Jerome Goes to School is one of the contents in his YouTube video, in that content he uses code mixing to communicate with his interlocutors or his audience. Code mixing has three types, namely, insertion, alternation, and congruent lexicalisation. The purpose of this study is to identify the types of code mixing used in Jerome Polin's utterances. This research uses Muysken's (2000) theory to analyse the types of code mixing. The data source for this research was taken from a video on Jerome's YouTube channel called Nihongo Mantappu. The data comes from Jerome Polin's utterances in YouTube content videos. Researcher investigate two data videos from the youtube channel. The first video is entitled Kaget! Di Kampus Ada Stadium!? Keliling Univ No.1 Taiwan(NTU)| Goes to School. The second video is Akhirnya!! Wasedaboys Ke Cambridge University! Campus Tour Naik Kapal!? | World Trip 6. This research uses descriptive qualitative method, the researcher collected data, made analyzes, and made conclusions. The results of this study found a total of 74 code mixing data. The most common type found is insertion and the least type is alternation. Insertion was found 69 (93.24%) data, alternation 1 (1.35%) data, and congruent lexicalisation 4 (5.41%) data.

Code Switching Found In Meats Theme Video Of Korea Reomit Youtube Channel

The importance of English in Indonesia has grown significantly in recent years. This widespread influence is obvious in various sector of Indonesia seciety, from business to education and media. Digital platforms like YouTube play a significant role in English language learning by exposing young Indonesians to English content and bilingual speakers who switch between Indonesian and English. Consequently, YouTube has become an effective tool for language learning, making English more accessible and engaging for Indonesian audiences. This study aims to analyze the types, functions and factors of code-switching used on the Korean YouTube channel Reomit. The research method involves descriptive qualitative analysis, with data collection centered on five videos from the Korea Reomit YouTube channel, focusing on themes related to meats, soupy foods, and snacks. The analysis reveals that the types of code-switching present on the Korea Reomit channel include inter-sentential, intra-sentential, and tag switching. The functions of code-switching identified in the study include discussing specific topics, emphasizing points, interjections, repetition for clarification, intention for clarification, and expressing group identity. The factors influencing code-switching are identified as participant, topic, status, and solidarity.

The Try Guys: Making Their Brand Through Direct Address and Cancellation With Feelings

The Try Guys’ “what happened” video, which appears on their YouTube channel, narrates their cancellation of colleague Ned Fulmer because of an extra-marital relationship with an employee. Some literature suggests that cancel culture offers disempowered individuals and groups methods of identifying and correcting hateful practices. However, I employ the humanities practice of close reading to demonstrate how emotional cancel practices can elide intolerant systems and sustain norms. I analyze The Try Guys’ content, reportage about the group, and YouTube. As I argue, The Try Guys’ claims about enacting an ethical cancellation displace their reliance on “humorously” sexualizing women’s bodies and mocking femininity in videos about incongruously wearing women’s clothing. I also elaborate on direct address literature as a method of articulating cancel culture’s “direct addresses with feelings,” how The Try Guys use the cancellation to render the brand and connect with fans, and how my analysis contributes to related scholarship.

Abstract B025: Assessing the content and quality of online patient education material on clinical trials from NCI-designated comprehensive cancer centers

Abstract Background: Online patient educational material on cancer clinical trials is available on NCI- designated comprehensive cancer center websites and official YouTube channels. Online health information is an important resource for patients seeking to learn more about treatment options. Objective: Examine the quality and content themes in online patient educational material (PEM) related to cancer clinical trials published by comprehensive cancer centers. Methods: A random sample of comprehensive cancer centers (21) was chosen to represent the national network of cancer centers. Each website was searched for webpages containing patient-oriented clinical trial information. Official YouTube channels were also searched for relevant video material. Each webpage and video (N=196) were assessed for quality and content themes. Quality was measured using an abbreviated Patient Education Materials Assessment Tool which scores understandability and actionability of text and audio-visual materials, and content themes were assessed by the use of a content characteristic codebook. Results: Common content themes in the sample (N=196) of online PEM from comprehensive cancer centers were defines purpose of trials, physician speaker, animated or illustrated elements, and defines phases of trials. Online PEM had an average score of 83 for understandability and 26 for actionability, an area for improvement. Only 10% of materials reviewed scored high for understandability (&amp;gt;90) and for actionability (&amp;gt;70). Online webpages that mixed text and video scored highest on the quality assessment. Video-only content scored lowest on the quality assessment. Only a small percentage of PEM included FAQs (10%), instructions on how to find a trial (16%), mentioned consent (14%) or costs associated with trials (12%). Mentions or depictions of minority populations were not commonly observed in the material (11%). Conclusions: Online PEM published by comprehensive cancer centers is an important and easily accessible resource for patients looking to learn more about clinical trials. Cancer centers should add various audio-visual formats and interactive tools to their webpages to increase the quality of the clinical trial resources. Including representation of historically underserved populations and adding actionable advice for patients has the potential to engage patients’ interest and increase enrollment in cancer clinical trials. Citation Format: Trista Beard, Diana Morales, Fatimata Sanogo, Chanita Hughes Halbert. Assessing the content and quality of online patient education material on clinical trials from NCI-designated comprehensive cancer centers [abstract]. In: Proceedings of the 17th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2024 Sep 21-24; Los Angeles, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2024;33(9 Suppl):Abstract nr B025.

Quality and reliability analysis of migraine Botox treatment information on YouTube.

YouTube (YT) is one of the world's most well recognized video-sharing platforms that appeals to large audiences and is used by individuals to educate themselves on disease diagnosis and treatment alternatives and to distribute health-related information. Videos were searched by typing the terms "migraine botox" and "botox treatment for migraine" on the YT search bar in English. A total of 50 videos were evaluated for each term. Two independent researchers viewed the videos and documented pertinent descriptive attributes of each video, such as the upload date, number of comments, number of dislikes, number of likes, and views. The videos were analyzed and the DISCERN Global Quality Scale (GQS), Journal of the American Medical Association (JAMA) quality, and reliability scores were recorded. A total of 100 videos were assessed. The mean DISCERN score was 3.09, the mean JAMA score was 2.11, and the mean GQS score was 3.25. According to the source, 32% of the videos were uploaded by university/nonprofit physicians or professional organizations. In addition, when the DISCERN, GQS, and JAMA scores of the videos uploaded by health professionals were examined, a statistically significant difference was observed (P = .002, P = .015, and P = .002, respectively). However, no statistically significant relationship was found for the Video Popularity Index score. The reliability and quality scores of the evaluated videos uploaded by healthcare professionals for migraine Botox treatment were high, but the frequency of viewership was low. In our analysis of migraine Botox treatment videos on YT, we observed that the information on migraine Botox treatment had a wide spectrum, high-quality content, and that there were videos that may mislead viewers. In conclusion, we believe that the platform is not sufficient in its entirety, and that it should be supported with renewed, fact-checked, easy-to-understand language, and video-duration optimized videos.

ANALYSING WOMEN'S LANGUAGE FEATURES IN ESHA CHHABRA'S TED TALK ON ENVIRONMENTAL BUSINESS

This research, titled "Women's Language Features of Environmental Business Journalist Esha Chhabra Video on TED YouTube Channel," aims to identify the characteristics of women's language used by Esha Chhabra. The data was collected from her spoken words in the video. The study identified 41 instances of women's language features, including lexical hedges, tag questions, rising intonation, empty adjectives, intensifiers, hypercorrect grammar, super polite forms, and emphatic stress. The most frequently used feature was the intensifier, which the speaker employed to reinforce her statements and persuade the audience. While the least encountered features are tag question, hypercorrect grammar, and emphatic stress. Notably, two features—precise color terms and strong swears words—was absent. This absence is attributed to the video's business context, where strong swear words are inappropriate, and precise color terms are unnecessary. This research contributes to understanding how women's language features are utilized in professional and public speaking contexts.

Freedom of Speech di Ruang Virtual: Analisis Wacana Fairclough Pada Kanal Youtube Rocky Gerung Official

New media is a communication channel that brings about change by disseminating information through texts published by authors. Because text is a form of ideological practice, language, style, word choice, and grammatical structure, it is understood as a decision that has a certain ideological meaning in order to gain public support. This research aims to analyze Rocky Gerung's freedom of speech on the Rocky Gerung Official YouTube channel and how discourse practices take place on YouTube as a virtual space. This research was carried out to examine virtual media. Using a critical paradigm, this research is descriptive-qualitative using critical discourse analysis methods. Using Norman Fairclough's thinking, at the macro-level analysis, there are linguistic elements used that are philosophical, straightforward, and rich in meaning using metaphors. At the micro level, there is the use of special terminology in the world of politics, government, and philosophy. As well as using intertextual patterns, there is consistency between one sentence and another. At the meso level of analysis, researchers create relationships between characters or participants involved in the text in this research.

Mitindo ya mawasiliano katika kipindi cha Patanisho, Redio Jambo nchini Kenya

SWAHILI Lengo la makala hii ni kuchanganua mitindo ya mawasiliano inayotumiwa na manahodha wa kipindi cha Patanisho cha Redio Jambo nchini Kenya. Redio za hivi karibuni zinazidi kuendeleza vipindi vya redio ambavyo vinawahusisha wasikilizaji wake kupiga simu na kujadiliana. Tafiti chache zimechunguza mazungumzo yanayoendelezwa katika redio. Kipindi cha Patanisho cha Redio Jambo ni mojawapo ya vipindi vya redio vinavyoendeleza majukumu yake kama asasi inayowaunganisha wasikilizaji kupitia kwa mijadala inayohusu masuala ya kijamii. Watafiti wa makala hii walipania kuchunguza jinsi manahodha wa kipindi hiki wanavyotumia mitindo ya mawasiliano ili kuvutia umakinifu wa wasikilizaji. Mbinu ya uteuzi wa kimaksudi wa sampuli ulitumiwa kuteua sampuli ya utafiti. Kikundi lengwa cha utafiti kilikuwa kipindi cha Patanisho cha Redio Jambo. Vipindi 60 vilisikilizwa katika mtandao wa Youtube ya Redio Jambo na vipindi kumi vikateuliwa kimaksudi kwa misingi ya mazungumzo kuhusu migogoro ya kifamilia iliyojitokeza. Matokeo ya utafiti yalionyesha kuwa mitindo tofauti ya mawasiliano hutumiwa na manahodha wa kipindi cha Patanisho kujenga mahusiano na kuvuta umakinifu wa wasikilizaji. Watafiti walibaini kuwa mitindo ya mawasiliano inayotumiwa na manahodha wa kipindi hufanikisha malengo ya kipindi chenyewe. ENGLISH The purpose of this study is to analyze the communication styles used by the Patanisho program hosts in Patanisho program, Radio Jambo. Patanisho programme of Radio Jambo has Radio hosts who participate in radio talk shows that discuss family issues in ways that seek non-violent solutions. This study was interested in the uniqueness of the discourses that develop in Patanisho program. The researchers of this study aimed at explain how radio hosts of Patanisho programme use different communication styles to attract the speaker’s attention. This research was conducted on Radio Jambo’s YouTube channel. The research design was descriptive. The target group of the research was Patanisho programs in Radio Jambo. The study samples were purposively selected. A total of 60 episodes of Patanisho programs aired between January and April 2023 in Radio Jambo and recorded on YouTube were listened to by the researcher and 10 episodes were deliberately selected based on their themes to be examined. The data collection methods were listening and note taking. The data collection tools used were a laptop, notebooks and pens. The findings of this study poses a challenge to hosts of different radio programs to design new communication styles and strategies that will attract listeners to their programs and design programs that deal with the life challenges faced by members of the community.

The poster boys of aspirational labor: parables of success and failure in The Viral Fever’s web shows

Abstract Aspirational labor has been understood by scholars based in the Global North to encapsulate a form of labor undertaken by social media content creators that is mostly uncompensated for, but is, nonetheless, integral to the functioning of its economy. While this dominant theorization of aspirational labor is sometimes helpful for explaining the precarity of digital media labor in countries of the Global South, its uncritical application could also be severely limiting. I undertake a close textual analysis of select web shows created by the entertainment brand and YouTube content creators The Viral Fever (TVF) to demonstrate how it would be imprecise to see them as just victims of an exploitative economy. My article shows how TVF web shows consistently imagine elaborate cinematic narratives that valorize and embody the neoliberal values of aspiration and individual growth that in turn is complicit in the machinations of platform economy’s extractive affordances.

Evaluation of YouTube videos as a source of information on facial paralysis exercises

Evaluation of YouTube videos as a source of information on facial paralysis exercises