YouTube Content Research Articles

Reimagining Communities through Transnational Bengali Decolonial Discourse with YouTube Content Creators

Colonialism--the policies and practices wherein a foreign body imposes its ways of life on local communities--has historically impacted how collectives perceive themselves in relation to others. One way colonialism has impacted how people see themselves is through nationalism, where nationalism is often understood through shared language, culture, religion, and geopolitical borders. The way colonialism has shaped people's experiences with nationalism has shaped historical conflicts between members of different nation-states for a long time. While recent social computing research has studied how colonially marginalized people can engage in discourse to decolonize or re-imagine and reclaim themselves and their communities on their own terms--what is less understood is how technology can better support decolonial discourses in an effort to re-imagine nationalism. To understand this phenomenon, this research draws on a semi-structured interview study with YouTubers who make videos about culturally Bengali people whose lives were upended as a product of colonization and are now dispersed across Bangladesh, India, and Pakistan. This research seeks to understand people's motivations and strategies for engaging in video-mediated decolonial discourse in transnational contexts. We discuss how our work demonstrates the potential of the sociomateriality of decolonial discourse online and extends an invitation to foreground complexities of nationalism in social computing research.

Content Analysis of Human Papilloma Virus Vaccine-Related Videos on YouTube in Japan

This study aimed to describe the YouTube content on Human Papilloma Virus (HPV) vaccines by analyzing the related Japanese videos in context of the account characteristics, attitude toward the vaccine, and thumbnail characteristics. Relevant videos with keywords “HPV vaccine” and “cervical cancer vaccine” uploaded before November 11, 2021 were collected and coded. The findings showed that as of November 11, 2021, positive and negative attitude videos regarding HPV vaccines accounted for approximately 44% of Japanese YouTube videos. In the year 2013, an increase in negative videos was observed, while from 2019 onwards, majority of the videos uploaded showed positive attitudes toward the vaccine. Videos with negative tones generally used the term "cervical cancer vaccines.” Most negative videos were uploaded by individual accounts, whereas all videos uploaded by medical workers were positive or neutral. Only four videos mentioned side effect compensation. The most frequently used thumbnails were photographs of people who appeared in the videos. Compared to English YouTube, there are fewer anti-vaccine videos in Japan, and there is also a lack of videos uploaded by credible authorities. Future research focusing on other platforms and the accuracy of video content should be included.

Whiteness construction in South Korean digital spaces: Oliver-ssaem’s strategic identity-distancing for visibility on YouTube

Oliver-ssaem, a White American and former English teacher in South Korea, has risen to prominence as a YouTube content creator exploring both Korean and American cultures. His intentional role as a cultural intermediary between Korea and the U.S. highlights how he strategically employs his Whiteness to enhance visibility. When targeting Korean viewers, Oliver-ssaem not only praises and endorses the excellence of Korean culture and products but also highlights negative aspects of U.S. culture. The perceived value of his endorsement and mediation of U.S. culture is rooted in Oliver-ssaem’s embodiment of a desirable, objective, and progressive Whiteness, inadvertently perpetuating global White hegemony. By examining his visibility strategy through the lens of the historical and cultural relationship between the U.S. and Korea, we argue for a localized and contextualized analysis of the commodification of Whiteness, particularly in Asian digital spaces.

Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries

ABSTRACT Social media influencers (SMIs) are not only important players in marketing but have also repeatedly posted about political issues on their channels. Yet, we lack insights into the prevalence of their political communication, their portrayal of different political subjects, and factors driving content popularity among audiences. This comparative study tackles these gaps: Quota-based youth surveys in Germany and Belgium (N Total = 2,800) informed a YouTube content analysis in both countries (N Total = 5,740), which was complemented by video metadata (i.e. views and likes per views on videos). Our findings show that most youth encounter political content from SMIs, but on a more occasional basis. Correspondingly, we found that most of the SMIs in our sample addressed political topics rather sporadically. However, their political videos received more views and likes than their nonpolitical content, implying that their discussion of meaningful subjects garners audiences’ attention. Our five-year analysis further suggests that political topics have become more prevalent in their content over time, pointing to an upwards trend in their political communication in recent years. Moreover, findings indicate that lifestyle-based political topics (e.g., gender, health) are most frequently discussed by SMIs. Generally, political topics were most often presented in the form of commentaries or reaction videos, which has several theoretical implications. Last, our results demonstrate that commentary-style videos and those characterized by high infotainment are most liked by audiences, showing that this type of content resonates strongly with SMIs’ viewers.

Variasi Bahasa pada Konten Youtube Majelis Lucu: Kajian Sosiolinguistik

Many content creators convey Arabic material in a funny and witty way. It is not uncommon to convey Arabic content videos via Youtube in informal language and evem use slang to make it seem more communicative. The aim of this research is to find out the variations of Arabic found in the funny assembly youtube content, as well as find out the social language found in it. The research method used is a qualitative content analysis approach with the research subject being one of the videos from the Majelis Lucu’s youtube account. The research instrument used was observation in one of the videos with analysis of each Arabic sentence delivered and documentation to record the time the sentence was delivered in the video in question. The result of the reseach show that in the videos submitted in humorous forums, a total of 12 variation of Arabic were found, with details of 7 of language interferences, 2 language integrations, 1 code switching. And 2 arabic code mixings in youtube content. Meanwhile, the social language in the video found 2 social language with the type of slang and vulgar. The influence of conveying Arabic through youtube social media has a big impact on people’s understanding of Arabic.

Analisis Semiotika Pesan Moral Iklan Layanan Masyarakat Perilaku Konsumtif di Kanal Youtube Bagas Dwi Rizqi

Social marketing is a form of marketing created to address various social issues in society. Basically, social marketing has the same principles as commercial marketing in general. Both are forms of persuasive communication programs, where commercial marketing aims to gain financial profits, while social marketing aims to shape changes in behavior, both individuals, groups and social order. Researchers will further explore the moral message content of Consumer Behavior Public Service Advertisements contained in Bagas Dwi Rizqi Hidayat's YouTube content in a content analysis review. The theories used are mass media theory, analysis theory, moral messages, messages, morals, public service advertising theory, advertising, consumer behavior, factors causing consumer behavior, social media, YouTube, semiotic theory, Roland Barthes semiotics. The type of research taken by researchers is descriptive qualitative. The research data collection stage is carrying out the process of observation, documentation and literature research, data reduction results, formulating the problem, presenting the data, which is analyzed by the researcher until the stage of drawing conclusions. The author took five scenes to fulfill the needs of research conducted by researchers based on Roland Barthes' semiotic analysis which emphasizes the search for meaning of denotation, connotation and myth. Based on the results of this research, the researcher concluded that the Public Service Advertisement "Consumptive Behavior" directly describes events in society, especially the behavior of Indonesian people in shopping to the point of ignoring their own needs.

A Study on Factors Affecting Use Satisfaction with Issue YouTube Content

A Study on Factors Affecting Use Satisfaction with Issue YouTube Content

Code Mixing In Jerome Youtube Videos

The phenomenon of code mixing is not only found in society, but also on social media such as YouTube. One of the YouTubers in Indonesia who often uses code mixing is Jerome Polin. Jerome Goes to School is one of the contents in his YouTube video, in that content he uses code mixing to communicate with his interlocutors or his audience. Code mixing has three types, namely, insertion, alternation, and congruent lexicalisation. The purpose of this study is to identify the types of code mixing used in Jerome Polin's utterances. This research uses Muysken's (2000) theory to analyse the types of code mixing. The data source for this research was taken from a video on Jerome's YouTube channel called Nihongo Mantappu. The data comes from Jerome Polin's utterances in YouTube content videos. Researcher investigate two data videos from the youtube channel. The first video is entitled Kaget! Di Kampus Ada Stadium!? Keliling Univ No.1 Taiwan(NTU)| Goes to School. The second video is Akhirnya!! Wasedaboys Ke Cambridge University! Campus Tour Naik Kapal!? | World Trip 6. This research uses descriptive qualitative method, the researcher collected data, made analyzes, and made conclusions. The results of this study found a total of 74 code mixing data. The most common type found is insertion and the least type is alternation. Insertion was found 69 (93.24%) data, alternation 1 (1.35%) data, and congruent lexicalisation 4 (5.41%) data.

The poster boys of aspirational labor: parables of success and failure in The Viral Fever’s web shows

Abstract Aspirational labor has been understood by scholars based in the Global North to encapsulate a form of labor undertaken by social media content creators that is mostly uncompensated for, but is, nonetheless, integral to the functioning of its economy. While this dominant theorization of aspirational labor is sometimes helpful for explaining the precarity of digital media labor in countries of the Global South, its uncritical application could also be severely limiting. I undertake a close textual analysis of select web shows created by the entertainment brand and YouTube content creators The Viral Fever (TVF) to demonstrate how it would be imprecise to see them as just victims of an exploitative economy. My article shows how TVF web shows consistently imagine elaborate cinematic narratives that valorize and embody the neoliberal values of aspiration and individual growth that in turn is complicit in the machinations of platform economy’s extractive affordances.

Non-Marathi Hindutva Pop Culture and the Imagery of Shivaji: A Digital Ethnographic Exploration of YouTube Contents and Communities

The presence of cultural materials across Internet platforms should not be solely seen as diffused and disconnected propaganda materials directed towards a passive target audience. Instead, they should be seen as elements representing a community and as having the potential to form a dynamic and active community of their own through their presence in certain digital spaces through certain channels. Hence, a study of such online communities and their constituent cultural materials, together with their interrelation with the physical community, can help us to understand the actual social phenomenon marking such cultural production. In this background, the aim of this article is to understand the ways through which the image of Shivaji is employed in Hindutva cultural discourses, along with the reasons which account for the large-scale emotional appeal of the figure of Shivaji, particularly in the non-Marathi cultural landscape. This is done through an analysis of certain popular YouTube channels, their contents and the communities they appear to form. For this purpose, the article is divided into two parts: While part one surveys a few selected YouTube channels, their communities and contents, the second part analyses and contextualises the data thus gathered within the larger historiographical debates concerning Shivaji, to argue that the reason behind the popular emotional appeal and acceptability of the figure of Shivaji in Hindutva cultural discourse emanates from the sociocultural and historical ambivalence associated with his character, where he represents a fresh new revolutionary force against external onslaught as well as against internal orthodoxy. It is argued that it is this ambivalence which has made the figure of Shivaji emotionally appealing and hence acceptable to a wide section of the Hindu populace, allowing each of them to interpret, appropriate and relate with the figure of Shivaji in its own way.

Analysis of the topic type and interest of YouTube content of public sports institutions : Focusing on the YouTube channel of the Korean sport and olympic committee

Analysis of the topic type and interest of YouTube content of public sports institutions : Focusing on the YouTube channel of the Korean sport and olympic committee

Evaluating quality, understandability, and actionability of YouTube content for gender affirming surgery: Metoidioplasty.

The purpose of this study is to evaluate YouTube content about metoidioplasty on completeness of perioperative information, actionability, understandability, degree of misinformation, quality, and presence of commercial bias. A YouTube search for "Metoidioplasty" was conducted and the first 100 video results were watched by five independent reviewers. Videos in English <30 minutes in length were included and videos primarily showing surgical footage were excluded. Videos were evaluated between January 2022 and June 2022. Each video was evaluated for presenter demographics, channel/video statistics, and whether it covered topics including anatomy, treatment options, outcomes, procedure risks, and misinformation, and whether it had a clickbait title. Calculated scores for validated DISCERN and Patient Education Materials Assessment Tool (PEMAT) metrics were the primary outcome variables used to quantify quality, actionability, and understandability. For PEMAT, a cutoff of 75% was used to differentiate between "poor" versus "good/sufficient." Multivariate and univariate logistic regressions were performed to assess correlations among primary outcome variables and other variables. Of the 79 videos analyzed, 24% (n=19) were of high quality; 99% (n=78) had poor understandability and 100% (n=79%) had poor actionability. Patients/consumers were the most common publisher type (n=71, 90%). This study demonstrates metoidioplasty content available on YouTube is not comprehensive and is of poor quality, and poor actionability and understandability, demonstrating a clear need for more relevant, accessible, comprehensible, and accurate content.

What do we know about YouTube content about academic writing? A multimodal analysis

ABSTRACT The provision of academic language and literacy (ALL) support is increasingly shaped by the digital university and the commercialisation of higher education. This article undertakes a multimodal discourse analysis of YouTube content about ALL, turning critical attention to digital videos created by ALL practitioners and university students. Using an academic literacies framework and a schema of YouTube presenter and hosting styles, this article considers the discursive features that shape the digital videos’ messages, the multimodal features that shape their visual organisation, and the external factors that appear to influence their creation. While the ‘unbundled university’ refers to the disaggregation of higher education into its different components, usually by for-profit educational companies, this emerging concept may be equally relevant to publicly available YouTube content about ALL. This study’s findings raise questions about the degree to which YouTube content seeking to support students’ ALL development represents an extension of the unbundled university.

The Application of Rhetoric and Ethics in Salim A. Fillah's Da'wah on Dr. Richard Lee's YouTube Content: A Conceptual Analysis

Abstract This study aims to analyze the application of rhetoric and da'wah ethics used by Salim A. Fillah in the YouTube content of Dr. Richard Lee. Da'wah in the digital era demands innovative and effective approaches, utilizing social media platforms to spread religious messages. Salim A. Fillah, a renowned dai, employs rich rhetoric and da'wah ethics rooted in Islamic values in conveying his messages. This study uses a qualitative approach with content analysis methods to evaluate Salim A. Fillah's da'wah video on November 22, 2023, on Dr. Richard Lee's YouTube channel. The research findings indicate that the application of rhetorical strategies such as ethos, pathos, and logos, along with da'wah ethics that respect the audience and promote tolerance values, can enhance the effectiveness of conveying da'wah messages. These findings provide important insights for dai and preachers in effectively utilizing digital media to deliver religious messages in an engaging and ethical manner. Keywords: Rhetoric, Da'wah Ethics, Salim A. Fillah, YouTube, Content Analysis, Digital Da'wah

Children's Addictive Behavior in Watching Animation on Youtube, What is the Solution?

In this modern era, many entertainment media are easily accessible to children via Youtube. Along with the progress and evolution of educational knowledge and technology, the role of parents in early childhood education is very important. Parents need to understand and learn about every latest knowledge and technology in this era full of various challenges. Many parents do not realize that gadget addiction can be dangerous because it can damage children's mental and physical health. Some parents don't even realize when their children spend 3 hours or even the whole day watching YouTube without a break. Situations like this can indicate when the child has experienced addiction. Based on the results, researchers want to provide an understanding of parents related to children who are addicted to animated YouTube content using an interpersonal communication approach. With parental guidance, the selection of animated content on the elements of learning methods and watching together actively can reduce the potential for excessive addiction and the weakness of watching negative animated content. The selection of animations such as Nussa and Rara as children's shows is an educational selection. This animation includes good character education, so it is suitable for shaping children's character if introduced early.

Vascular access on YouTube: Navigating the stream of information for hemodialysis patients

Aim: End-stage renal disease (ESRD) presents significant challenges for patients and healthcare systems. Treatment options include renal transplant, peritoneal dialysis, and hemodialysis, with hemodialysis being the most common, necessitating suitable vascular access like arteriovenous fistula (AVF), graft, or catheter. This study aims to analyze the quality of YouTube videos on vascular access for hemodialysis, using the 2018 Clinical Practice Guidelines of the European Society for Vascular Surgery (ESVS) as a benchmark and employing JAMA, Global Quality, and DISCERN scores. To our knowledge, this is the first study evaluating YouTube content quality on this topic. Material and Methods: A YouTube search for 'arteriovenous fistula' was conducted, analyzing the first 200 videos based on predetermined criteria. Exclusions included videos lacking sound, not in English, off-topic, or duplicates. Data collected included uploader details, upload date, views, comments, likes, and duration. Video accuracy was assessed using the DISCERN tool, JAMA Benchmark Criteria, and Global Quality Scoring System (GQSS). Results: Out of 200 videos, 13 were excluded, leaving 187 for analysis. The interobserver agreement was high (κ=0.967). The videos amassed 12,854,643 views, with a median duration of 5 minutes and a median of 3412 views per video. Most views were for videos with poor DISCERN scores. There was a significant association between DISCERN scores and video characteristics. Videos with higher DISCERN scores had longer durations (p=0.01). However, videos with lower scores received more likes and views (p&lt;0.01). The mean DISCERN score was 33.7, indicating poor quality, with only 18.8% rated as good or excellent. Conclusion: The study underscores the variability in the quality of YouTube content regarding vascular access for hemodialysis. Patients are encouraged to prioritize videos uploaded by healthcare professionals, ensuring both quality and accuracy. Despite limitations, this study contributes to informed decision-making in the context of hemodialysis vascular access.

Pengaruh Konten Youtube #Logindiclosethedoor terhadap Sikap Toleransi Mahasiswa KPI UIN Jambi

This research is motivated by the urgency of tolerance in the digital era which should be mainstreamed in order to realize peaceful and harmonious coexistence amidst the diversity of Indonesian society. As is done on Deddy Corbuzier's YouTube channel which raises the theme of tolerance in religion and diversity. This theme certainly cannot be separated from the nuances of Ramadan, the content is named #LogIndiCloseTheDoor. From this problem, researchers identified two problems, namely: First, is there an influence of YouTube content #LogIndiCloseTheDoor on the tolerant attitude of Islamic Communication and Broadcasting students at Sulthan Thaha Saifuddin State Islamic University, Jambi. Second, whether Islamic Communication and Broadcasting students at Sulthan Thaha Saifuddin Jambi State Islamic University become more tolerant after watching YouTube content #LogIndiCloseTheDoor. The research approach that the author uses is quantitative correlational research methods using observation, questionnaires and documentation. A total of 52 respondents were selected as samples from a population of 159 students of the Islamic Communication and Broadcasting Study Program at UIN Jambi, from semester 8, in the 2023/2024 academic year. Data processing was carried out using SPSS statistical software by analyzing the 12 question items in the questionnaire to obtain more structured and informative results. The results of this research show that the YouTube content #LogIndiCloseTheDoor influences the tolerance attitude of Islamic Communication and Broadcasting students at Sulthan Thaha Saifuddin Jambi State Islamic University as proven by a simple linear regression test with the tolerance attitude variable that t count &gt; t table, namely 6.487 is greater than 4.03 which means Ho is rejected and Ha is accepted. Thus, the results of this research are in accordance with the cultivation theory that mass media also maintains, disseminates and unifies the values ​​that exist in society. In this research, the content of #LogIndicloseTheDoor is considered capable of spreading the values ​​of tolerance to Islamic Communication and Broadcasting students at Sulthan Thaha Saifuddin Jambi State Islamic University so that students become more respectful of each other in everyday life

The impact of animated content on the thinking and behaviour of Algerian children A descriptive-analytical study of YouTube content

Digital screens are among the primary media that play a crucial role in the reproduction of values. These media provide a set of behaviours that children may perceive as models and imitate, as they are unable to filter what they see. However, the content presented in these media, particularly cartoons, can sometimes contradict the traditions of dignity and respect known in Algerian society. This can potentially undermine children's deeply rooted values, behaviours and habits and contribute to the adoption of inappropriate behaviours. This research aims to identify the behaviours portrayed in electronic screens containing animated drawings by analysing the content of the YouTube application. YouTube was chosen because it is one of the most popular websites used by children, offering the latest animated content.

Strengthening Regulations towards Implementation of Intellectual Property-Based Financing Scheme with YouTube Content as Collateral

This research aims at examining how the regulator can make regulation to optimize financing implementation with &lt;em&gt;YouTube &lt;/em&gt;content as a collateral. This research is considered necessary, because besides Government Regulation Number 24 Year 2022 which becomes the basis to give financing under an intellectual property as a collateral, banking institutions might still be in doubt to implement such a financing scheme due to many weak supporting regulations. This research is conducted with a normative-juridical approach method. The research shows that there are still many regulations which have not accommodated the financing implementation of intellectual property-based financing scheme basis, especially those regulations related to valuation, recognition of intellectual property as a banking asset and execution of intellectual property when a debtor default. The weak regulation of these three aspects makes financial institutions doubtful to implement the intellectual property-based financing especially because bank activities are to collect and distribute funds to the society. The conclusions of this research show that basically there has been a method or way to anticipate the three problems, but it needs to be legalized in a form of regulation so that the bank has legal certainty and protection in its financing with intellectual property as the collateral. The regulators are supposed to be able to create regulation to optimize financing implementation with intellectual property as the collateral.

대학생 이용자의 이용 행태 및 요구 조사를 통한 대학도서관 유튜브 활성화 방안 연구

This study was conducted to present ways to activate university library YouTube through an investigation of the usage behavior and demands of domestic university students towards university library YouTube. The study proceeded as follows. First, an analysis of domestic and international university library YouTube channels was conducted to summarize the operation status and content of university library YouTube. Second, a survey was conducted targeting domestic university students who have experience using university library YouTube. The derived activation strategies are as follows. First, it is necessary to connect YouTube to the library website to make it easily accessible for university students. Second, it is necessary to promote the existence of university library YouTube to university students through offline library events and promotional materials. Third, In order to attract university student users, the university library should consistently upload content to YouTube. Fourth, providing short-form content that summarizes book information is necessary. Fifth, user education and lecture content should be provided. Sixth, interesting content should be provided. University students are sensitive to trends, and new generations will continue to enter universities in the future. YouTube's environment will also continue to change. Therefore, continuous research is necessary to activate university library YouTube.