Introduction. The relevance of the study is associated with the need for scientific understanding of youth volunteering, deepening ideas about its educational potential, which is realised in the education system. In the context of international and national studies, it is important to evaluate the volunteer participation of the younger generation, its social effects on society. The social effectiveness of volunteering is a necessary condition, the result of educational activities organised in the educational environment. The study meets the practical request to determine the conditions for changing the qualitative characteristics of students volunteering with an active agenda of state assistance to the pro-social activity of the youth in the Russian Federation. Understanding the motivation, intentions and real opportunities for volunteer participation of high school students and students is important for improving the effectiveness of solving the task of increasing the social activity of young people, defined in the framework of the state youth policy.Aim. The article aimed to concretise the social significance of the volunteer participation of high school students and students and to determine the conditions for overcoming the motivated refusal of youth volunteering in the educational environment in order to increase the effectiveness of its organisation.Methodology and research methods. The methodological basis of the article is a set of theoretical ideas about the formation of social solidarity and stimulation of pro-social behaviour of young people. The theory of social participation has received a certain development in the article. The article is based on the materials of the authors’ research projects implemented in 2017–2020 in the Sverdlovsk region. Having used the questionnaire method, the authors analysed the data of a mass survey of young people in the Sverdlovsk region from 14 to 24 years old from 81 settlements of the region. A representative sample consisted of 1105 people, the error is no more than 3,5%. The sample was based on four quotas: gender, age, the main type of employment (school, college, and university) and type of city by population.Results and scientific novelty. The study showed that while maintaining a large number of students with experience in volunteering, the number of those, who consciously refuse or doubt that they will be engaged in volunteering in their future, increases. In recent years, the number of those, who have gained volunteering experience through initiatives in educational institutions, has increased significantly. The involvement of young Uralians in social projects has decreased. The study proves that the voluntary activity of young people is a necessary condition for the accumulation of social capital in territorial communities. The involvement of schoolchildren and students in youth organisations, in socio-cultural urban life is an important and necessary condition for effective volunteer participation of young people. It was revealed that volunteer experience is directly related to student interest in public life. It is proved that high school students and students with volunteer experience and intentions to continue it are more likely to be involved in the social and political life of their city or village than those who do not have such experience.Practical significance. In schools, colleges and universities, there is an important task of organising not only the educational process, but also educational activities. When requesting mass youth participation and the typicality of socially significant events, it is important to understand the conditions when the qualitative characteristics of volunteering by young citizens as members of the local community are being developed.