Youth Customers Research Articles

Role of Service Environment for Restaurants: The Youth Customers’ Perspective

Restaurants are important in generating income for many Asian countries. Therefore, determinants for restaurant service quality need to be identified, especially for the important segments (i.e., youths). This paper examines the importance of service environment (servicescape and human service), food quality and price from the youth's perspective. The types of restaurant investigated were the fine dining, fast food, and food court restaurants. A total of 407 usable questionnaires were analysed. The key determinants on satisfaction and loyalty were human service and price. The impact of servicescape on customer satisfaction and loyalty was relatively smaller, except for fast food restaurants.

Window Display Compositions: Its Influences on Youths in Malaysia

Customer's expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy customer's expectations has become a managerial concern. Window display is one of the marketing methods that sell in silence, help better decision making and improve the store's image. This paper will critically analyze the application of window displays at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window displays work in conveying product meaning, value and quality correctly towards youth customer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales.

Restaurant's Atmospheric Elements: What the Customer Wants

The purpose of the study is to examine youth customer behaviour due to the restaurant's atmospheric element environment. It also explores the environment of the restaurant and the use of atmospherics by the restaurateurs through the reactions of the customers. The dimensions of colour, design, lighting, and restaurant layout, among others, were measured. Qualitative data taken from 300 youth customers were analyzed, and interpretations of the relationships were made. It was found that atmospheric elements contributed significantly in each representation of customer behaviour.

A Study on the Challenges and Opportunities Faced by Organized Retail Players in Bangalore

Even though Indian retailing is hailed as a huge sector in India, in reality, it is not so rosy when compared to the retail scenario in developed and other developing countries. Indian retail is still in the infancy stage, with the retail revolution gaining momentum in India only in the late 1990’s, and there are a number of challenge factors which need to be overcome and a number of opportunity factors which need to be leveraged upon, if organized retailing is to flourish the way it ideally should. This study revolves around the opportunities and challenges faced by organized retail players in Bangalore. It was found that organized retailers see competition from the unorganized sector as their biggest challenge, followed by competition between organized retailers and the inefficiency of distribution channels, internal logistical problem and retail shrinkage, while unorganized retailers see organized retailing as their major challenge, followed by cost of operation, logistical problem, competition between other kirana retailers and inefficient distribution channels. It was also found that organized retailers see Bangalore’s growing middle class as their greatest opportunity followed by large number of earning youth customers, Bangalore having people from all over India, proportionate increase in spending with earnings and India’s booming economy, while the kirana retailers see Bangalore having people from all over India as their biggest opportunity, followed by Bangalore’s growing middle class, India’s booming economy, large number of educational institutions in Bangalore and proportionate increase in spending with earnings. Thus, the study found that the major challenges as well as opportunities of organized and unorganized retail are almost the same. This means that mitigating the challenges and leveraging on the opportunities could benefit both sectors.

The descriptive epidemiology of local restaurant smoking regulations in Massachusetts: an analysis of the protection of restaurant customers and workers

Objectives: To describe the range of restaurant smoking regulations in the 351 cities and towns in Massachusetts, and to analyse the level of protection from secondhand smoke exposure guaranteed by...