Youth Audience Research Articles

Transnational Citizen Journalism for Resistance and Solidarity: The Case of a Sinophone Community on Instagram

This study focuses on a new trend in journalism, which we conceptualize as transnational citizen journalism. We argue that the diasporic and transnational production and consumption of alternative and counter-hegemonic information by nonprofessional individuals have sparked fresh imaginations and opened up new spaces for journalism, particularly in authoritarian contexts. We specifically examine several prominent transnational citizen journalism projects that played a significant role in the large-scale protests against China’s stringent Covid-zero policy in late 2022. Through a content analysis of the multimodal content posted on these projects’ Instagram accounts, and semistructured interviews with account creators, we argue that these transnational citizen journalism projects have built a solidarity infrastructure, connecting individuals and communities who share the value of challenging authoritarianism but come from different localities and backgrounds. Its foundation rests on the passion of diasporic creators for their native country, the engagement of a largely youthful audience with public affairs, and a global platform enabling transnational information flow. This network also extends to international communities opposing oppression in nations such as Iran and Russia.

University’s Information Policy in a Mediatized Reality: Youth as the Main Target Audience

One of the key challenges faced by Russian higher education institutions is the lack of effective long-term strategies for communicating their research, educational activities, and student development efforts to various target audiences such as scholars, students, prospective applicants, regulatory authorities, and international groups. This study aims to uncover the principles and key features of universities’ information policies targeted at youth in Russia. The paper presents findings based on data obtained from a series of in-depth interviews (n = 17) with student representatives, vice-rectors, and department heads specializing in youth communication policy and pedagogical activities at Russian universities. Additionally, the study includes empirical data from a pilot survey conducted among students across four federal districts (n = 150). In the final section, the paper offers a set of key recommendations to enhance the effectiveness of media communication efforts with youth audiences.

Ruth Price: creating a nation’s pop scene

ABSTRACT In Wales, during the 1960s, the seeds of a devolved nation were being sown. The Welsh Language Society was established in 1962, and Gwynfor Evans, first Member of Parliament for Plaid Cymru, was elected in 1966. Against this backdrop Ruth Price left her post as headmistress in 1961 to forge a career at the B.B.C. This article traces a career that led to her successful pop music series Disc a Dawn (Disc and Talent) (1966–73) in which she demonstrated an understanding of the vital role pop music had in addressing a youth audience. In doing so, she ensured the cultural capital of the Welsh language amongst young people and demonstrated the importance of light entertainment for public service broadcasting.

Activism as education in and through the youth climate justice movement

AbstractYoung people worldwide are increasingly participating in a global movement for climate justice, yet to date, little research has examined how youth climate justice activists conceive of and experience activism as education. The present study used in‐depth, semi‐structured interviews with 16 US climate justice activists (aged 15–17) to address the research question: How do youth climate justice activists explain and experience the educative power of their activism? The results of reflective thematic analysis bring to light youths' dual roles as ‘learners of the movement’ and ‘climate justice educators’. As learners, youth described gaining awareness of climate justice directly from the movement, as well as learning a variety of skills (e.g., organising, communication, conflict resolution) through their activist engagement. Simultaneously, youth described their role as educators through a range of activities intended to raise awareness among adult and youth audiences, including educational workshops and trainings, school visits, teach‐ins, curriculum development, talk shows and interviews, creating digital resources, social media outreach and public protest (e.g., strikes, marches and demonstrations). Beyond spreading knowledge of climate in/justice, youth activists were also educators of action and social change processes—noting that learning about governmental institutions and political processes enabled them to exercise their democratic citizenship and equip and embolden other young people to do the same (e.g., via political advocacy trainings). The findings of the present study have implications for creating climate justice curricula that not only attend to the scientific and technological dimensions of the climate crisis, but also enable learners' justice‐driven action and democratic participation.

EL CHAVO AS A GATEWAY FOR TEACHING SPANISH TO CHILDREN

Abstract: With Serial El Chavo del Ocho as a media product in the Spanish language, this work aims to think, present and base the use of television serials (not nicknamed) in Foreign Language (LE), in order to methodologically seek new sources and alternatives for the development of LE for children and young people. The aim of this article is to reflect on the potential of the use of television series as a gateway to language teaching and with it the problem of this study points to two questions. First, if it is possible to learn languages through a serial? Secondly, does the use of the series as a gateway to the teaching of the Spanish language function as a methodology or serves only as pedagogical support material? The text revolves around this conflict zone and advocates the use of new media and methodological products, as well as the use and appropriation of media products for education. Keywords: Television series; Spanish language teaching; children's and youth audiences.

Отношение российской молодежи к современному отечественному историческому кино (на примере учащейся молодежи г. Краснодара)

The article analyzes the place of Russian historical cinema in the commemorative practices of Russian youth. It substantiates the relevance of studying the ideas conveyed in films of this genre. Based on the data of sociological surveys, statistics from informational and analytical publications, and video hosting platforms, the representation of the historical genre in the Russian film distribution system and audience evaluations of films released in recent years are investigated. Given that modern youth tend to process information visually, cinema serves as a communicative transmitter and can be one of the primary sources of historical knowledge. Using data from a sociological survey of students in Krasnodar, the study examines the attitudes of the youth audience towards modern historical films. Conclusion dwells upon the fact that the unpopularity of domestic films in this genre among young people is determined by both the quality of the films themselves and the limited scope of their genres. By analyzing the intersection between youth cultural consumption and historical representation in cinema, this study sheds light on the broader implications for how history is taught and perceived by younger generations. It suggests that enhancing the thematic diversity and production quality of historical films could increase their appeal and educational impact.

Features of Reference and Bibliographic Services for Students in University Libraries

Students are in a continuous process of communication, using various information environments and electronic resources of the Internet. But at the same time they do not interact with libraries enough, they do not know their capabilities. This paper highlights the issue of effective use of modern technologies to create forms and methods of reference and bibliographic services adapted to the information needs of students. The purpose of the article is to identify the experience of foreign university libraries aimed at attracting students and increasing their awareness of reference services on the basis of publications in English-language periodicals. Readers belonging to the Internet generation are an active segment of the target audience, and specialists of reference and bibliographic services should study their individual information needs and purposefully promote library resources and services oriented to the youth audience. One of the ways to solve these problems is to organize library cooperation programmes, where librarians integrate their knowledge and skills into the educational process, being in constant contact with both students and university lecturers. The article considers the key vectors of development of reference and bibliographic services in the conditions of modern society. It is concluded that students prefer a multi-level hybrid model of reference bibliographic service with the fulfillment of user requests (remotely and face-to-face) in the context of their personal preferences in combination with independent search using information resources of libraries.

An interdisciplinary framework of youth participatory action research informed by curricula, youth, adults, and researchers.

Rarely are youth voices incorporated into program and policy development. Youth participatory action research (YPAR) is an opportunity for adolescents to develop research skills by completing projects relevant to their lives and allows participation and decision-making at systems and organizational levels. Attention to YPAR implementation detail, especially a curricular focus, is lacking in the literature. Specifically absent is an all-encompassing YPAR framework, a gap the current study addresses. The current study includes a review of existing YPAR curricula to develop the Youth Researcher Empowerment Framework, including research components, social emotional competencies, and assumptions necessary for completing a YPAR project that centers youth voice and shared power. The study includes a quantitative assessment of the YPAR curricula and qualitative reviews by adult practitioners. In addition, focus group data from youth and teacher audiences across multiple settings confirmed and clarified terms and concepts related to the framework. The study provides empirical evidence to support a revised framework for YPAR curricular implementation. Implications are discussed in terms of aspects of the research process needed for YPAR projects, attention to specific youth developmental skills as outcomes, and underlying principles needed to create a welcoming, contextual space allowing for empowerment, youth voice, and choice.

The Network Infrastructure of Valued Discourse in the Russian Internet: Network Agents and Youth’s Digital Behavior

The study focuses on the relevance of identifying the communicative features of network agents’ interaction with a youth audience. This aims to enhance the effectiveness of the strategy for educating young users in traditional values by examining the broadcasting of constructive/destructive interpretations of value orientations.The theoretical object of the research is the network infrastructure of the Internet space on a socially significant agenda.The study’s issue is the communicative specificity of the information field dedicated to the transmission of interpretations of value orientations to an audience of young Russians. The paper examines a group of authors from a specific digital stream in the period from June 1 to November 1, 2023. The analysis involves 118 thousand units (385 VK communities) and 3011 respondents’ questionnaires.The purpose of the study is to determine the communicative characteristics of network agents producing content dedicated to the value agenda and young Russian users.

Mooditj – Indigenous Australian sexuality education adapted for hilltribe youth of Northern Thailand: evaluation of delivery through a mixed-methods approach

ABSTRACT ‘Mooditj' known as ‘good' or ‘solid knowledge’ in Noongar language based in Western Australian, is an impact evaluated sexuality education program developed in 2002 by Sexual Health Quarters after an extensive consultation process with WA First Nations populations. The program uses interactive activities designed to educate 11–14–year–old First Nations youth about sexual health, life and relationship skills. In conjunction with local and Indigenous leaders within hilltribe communities, Borderless Friendship Foundation (BFF) and Borderless Friendship WA (BFWA) adapted the Mooditj training program to a hilltribe youth audience. Hilltribe people are the Indigenous culture of Thailand, typically living in remote villages that often have little to no electricity, access to safe water, health services or education. Hilltribe youth are at risk of entering the sex trade due to multiple vulnerabilities as a population and education is recommended to reduce risky sexual behaviours. This paper explores the acceptability of Mooditj program content and delivery to suit the cultural contexts and need of hilltribe communities.

Peculiarities of online communication of trade union organizations with a youth audience

In a rapidly changing system of labor relations, trade union organizations increasingly recognize the importance of involving a young generation to maintain the stability of their functioning and effectiveness. At the same time, this social group is one of the most unprepared in terms of socio-legal and economic understanding of the essence of professional activity. Hence, it is obvious that both sides need each other. However, traditional means of mass information and mobilization no longer resonate with the digital media generation. Social networks come to the fore, specifically the Chinese platform TikTok. It has a high potential for dissemination of information and popularization of trade union organizations. The main purpose of this research paper is to explore the agenda for the relevant subject matter in this application. The main method is content analysis. Search requests were made using the following keywords: trade union (English language), związek zawodowy (Polish language) and profspilka (Ukrainian language). This way let us to expand the meaning and strengthen the weight of the results. Among other things, thematic content, content producers and means for its formation are determined. In conclusion, trade union organizations have already noticed the potential of the platform for communication with young people. Nonetheless, they have just begun to introduce this audience to their activities.

Socialization 2.5: Social Education in the era of Aggregator Platform

The article is devoted to the analysis of an urgent problem – the emergence and development of new phenomena in the field of Russian social education – children’s public organizations integrated into state macro-information systems. The “Movement of the First” is the most striking example of this kind, in which its digital and “living” human components are closely interconnected. The metaphor “Socialization 2.5” in the title of the article reflects the position of the authors that socialization under the conditions of the developing Internet environment in Russian conditions has already outgrown the distinctive features of “Web 2.0”, but has taken a different path than the proposed version of “Web 3.0”. The article argues the position according to which children’s public organizations (movements) engaged in social education are independent socio-technogenic factors. Organizations (movements) of this kind are a tool for removing, levelling the social and cultural characteristics of differentiated social groups and solving a number of other social, educational and cultural tasks. It is shown that the real conceptual model of the subject area of business processes of the “Movement of the First” (romanized: Dvizheniye pervykh – RDDM activities) is described in the language of economics, sociology, computer science, the language of business trainings adapted to a youth audience, but does not use the language of traditional Russian academic pedagogy. The article identifies a number of new problems of social education, which are a consequence of its development in conditions of integration with digital technologies: the inclusion of man-made components in the process of identifying a child with the movement, in acts of initiation (occupation of a certain status, including membership in the movement), in communication, the absolute absence of anonymity. Possible threats to the development of the children’s organization “Movement of the First” are noted as: a bias towards “virtualization” of the proposed activities, up to the replacement of activities in the physical world with its “digital footprint”, the risk of using exclusively formal indicators of movement development, the problem of motivating the activity of subjects, the problem of balance between the requests of movement participants and the “resource intensity” of the proposed “activities”. In the perspective, it can be assumed that the digital component of the movement will develop intensively, expanding the degree of automation, the use of artificial intelligence systems, which may lead to further deformation and adaptation of the system of social interactions within the movement to the possibilities of the digital environment. All named problems are a challenge in relation to the theory of social education and require serious research based on an appropriate methodological basis.

Animation-constructed National Images: Cross-cultural Communication among Youth Groups

Animation is a form of cultural communication in which a nation displays its own culture and the value system behind it to specific audience groups of other cultures, and the widest audience of this form of cultural communication is the youth group. Therefore, analyzing the essence and path of cross-cultural communication of animation, this paper tries to explore the possibility and importance of shaping the image of the nation with animation as the ontology in cross-cultural communication. This paper firstly analyses that animation, as an art form showing culture and spiritual core, is a cultural system constructed by nationalities as the cultural foundation, and animation, in turn, shows national uniqueness as a means of communication; on this basis, through the analysis of the unconscious cultural projection phenomenon of the youth audience group, this paper elaborates that animation is an important way to build up a country's image at the initial stage. This paper then analyses the key to cross-cultural communication through animation is to find the common accepted universal values in different cultural backgrounds, and to find the universality of spiritual values; on the basis of universality, in the process of animation creation and dissemination, it is necessary to strengthen the establishment of cultural self-awareness and cultural identity of the nation in order to enhance the cohesion of the country's image.

Нарративный анализ мотивационных структур гражданской активности студенческой молодежи при создании культурно-просветительских обучающих проектов

A modern university is a space for professional exchange, spiritual search, formation, development and self-development of the individual, students and teachers. Studying the motivational structures of student youth's civic engagement helps teachers in the search for teaching and communication strategies, and also contributes to project activities. Student activity is considered as a complex process of social interaction, including communication and professional activities. The article presents a study of motivational structures that stimulate students to be active in cultural and educational projects. The experiment (February - August 2023, Kazan) was based on quantitative and qualitative methods, including a survey (158 people), analysis of successful cases, application of a narrative approach to the focus group method and expert interviews. It was revealed that motivational structures directly depend on the psychological profile of generations. For Generation X, the least significant motive is “Communication” (3.17 points) and the most significant motive is “Self-development” (4.83 points). For generation Y, the least important motive is “Presentation, personal brand” (2.47 points) and the most important is the “Knowledge” motive (4.84 points). For generation Z, this parameter, indicated as less significant, was rated at 3.83 points, the highest value for generation Z is the motive “Self-development” (4.93 points). For older respondents, the structure of motives becomes more complex, expanding the composition of the components that form the motive, which leads to more informed decision-making. The leading motive for participation in cultural projects for respondents of all ages was “Self-development.” The results of the study were tested in training programs by lecturers and students of the High School of Journalism of the Kazan Federal University when creating educational and cultural projects based on The Contemporary Art Gallery of the National Museum of Fine Arts (Kazan), which is aimed at youth audiences.

Теоретико-методологические основания изучения процесса восприятия студенческой молодежью мировоззренческих курсов вузов (на примере курса «Основы российской государственности»)

This research paper is devoted to the study of the theoretical and methodological foundations of the perception of university worldview courses by students on the example of the course “Fundamentals of Russian State-hood”. The paper examines the key theoretical approaches to the analysis of the perception process, the socio-psychological features of the formation of the worldview of students, as well as the main political and psycho-logical approaches to assessing and measuring this perception. Particular attention is paid to the political con-text and the role of knowledge in the construction of objective reality. It is assumed that the study of the course “Fundamentals of Russian Statehood” can contribute to the formation of students not only an understanding of the state system as a whole, but also the development of critical thinking, traditional value orientations and pat-riotic civic identity. The results of the study will be of practical importance for improving the educational process and stimulating an active civic position, taking into account the specific features of the youth audience.

Stage Repertoire of the Soviet Regional Theater During the Period of Late Socialism

Relevance. Addressing the repertoire policy of theaters is relevant due to the fact that the study of the repertoire allows us to trace not only the main directions of artistic processes, but also the specifics of social changes of the era being studied.Purpose of the study: to study the specifics of the process of formation and implementation of the stage repertoire of theaters in the Urals in the political and ideological conditions of «developed socialism».Objectives. To achieve the research goal, the following tasks were formulated: to characterize the general principles of the formation of the stage repertoire and the practical mechanism for its compilation; study the themes and genre structure of the repertoire plans of regional theaters in the late Soviet period.Methodology. The methodological basis of the study was a systemic-historical approach, which allows us to study repertory policy as a system functioning in the socio-political environment of the era of late socialism.Results. The stage repertoire was an expression of the creative search of theater groups, carried out in conditions of compromise with the official policy of the state, the ruling party and the natural course of the artistic and aesthetic process. From the point of view of ideology and adherence to party guidelines, «mature ideological and artistic» and «box office» works stood out in the repertoire plans of theaters. The leading place was occupied by the plays of modern Soviet playwrights. The national orientation of the theaters of the multinational Urals was manifested in the embodiment of the works of national playwrights on the stages. A feature of the era was the introduction of plays for children and youth into the repertoire of not only theaters specializing in youth audiences, but also opera and drama groups.Conclusion. The repertoire of the Ural theaters was represented by a variety of works and was built taking into account the requirements of the era. The implementation of the repertoire policy of theaters contributed to the involvement of various socio-demographic groups of the population in the theatrical process, the expansion and complexity of the cultural space of the era under study.

Of value orientations’ formation aspects of youth in the context of the Federal Agency for Youth Affairs and the Russian Youth Union projects

The article is devoted to the study of the projects’ significance of the Federal Agency for Youth Affairs (Rosmolodezh) and the All-Russian Public Organization “Russian Union of Youth” (RUY) for the value orientations’ formation of youth. The research subject is the values shared by the target audience of these projects. The study purpose is to determine the role of Rosmolodezh and RUY projects in the value orientations’ formation of young people. The main results of the study are the identification of the basic values that are formed among young people within the framework of Rosmolodezh and RUY projects, the factors’ identification influencing the process of forming value orientations, as well as confirmation of projects importance as a mechanism for the value orientations’ formation of young people. The application field of the research results is the development of strategies, programs for the value orientations’ formation among young people and the practical projects’ implementation of youth organizations and the state aimed at the value orientations’ formation of young people. The research prospects are connected with the possibility of further consideration in the context of other projects, as well as deepening into the mechanisms’ study of value orientations formation. The article conclute that the Rosmolodezh and RUY projects are an important tool for the value orientations’ formation among young people and for such a successful value orientations’ formation it is necessary to take into account the specifics of the youth audience, as well as to use innovative methods of working with it.

Typological Features of Polish Academic Radio Websites

Introduction. Considering the rapid processes of convergence and digitalization, student radio stations have also begun operating online. Particularly illustrative in this regard are the websites of Polish radio stations, which position themselves as "Polish academic radio broadcasters." In the context of the theme of our research, the concepts of Polish student radio, university radio, and academic radio are synonymous. Relevance of the study. The purpose of the study is to explore typological characteristics, content, and design of websites of Polish academic radio stations. For the first time, a generalized definition of the concept of «radio station website» and the classification of websites of student radio stations are proposed, typological features of Polish academic radio station websites are analyzed according to the identified criteria. Methodology. The work employs a number of interdisciplinary methods: analysis, synthesis, observation, monitoring, description, generalization, and systematization. Content analysis method is also applied to analyze the content of the websites. Results. It is established that all analyzed websites belong to informational-entertainment category by functional purpose; their content and categorization fully correspond to the orientation and information presentation style of the radio station; they conduct round-the-clock online broadcasting on their websites, utilizing various streaming capabilities. The design of the websites predominantly exhibits restrained aesthetics, catering to the preferences of the youth audience. Conclusions. The conducted analysis does not claim to be exhaustive but represents the first attempt to systematize existing types of websites of student radio stations. In the future, we plan to further study online student radio in detail.

ESG approach in the design of auto tourism facilities

The article reveals the study of the behavioral motives of tourists. The emphasis was placed on the youth audience of respondents, who largely determine the development of the industry. Respondents were interviewed on the subject of modes of transportation, preferred types of recreation. The article examines the relationship between the projected new generation of the social system and the technical and technological one. It is noted that this work should be based on the application of the principles of sustainable development (ESG approach). The purpose of the study is to develop practical recommendations for the design of tourist infrastructure based on the interests of the social system. The scientific novelty consists in determining the patterns of the modern user of the road and tourist infrastructure, as well as determining the composition of work in the design of a modern high-quality highway.

Preferences of streaming platforms users among the youth audience

The purposes of this article are the following: to identify online cinemas that are most common among the audience studying or working at the RUDN University and to compare the results of the conducted work with the results of identical materials. The main tasks are to be named: studying the main proposals among streaming services and online cinemas in Russia; studying the findings of researches on the same topic; compiling a survey to collect primary research information; conducting surveys; summarising the achievements and formulating conclusions. During the study, students of different years aged 18 to 24 were interviewed. They formed a particular list and sequence of popular online cinemas, somewhat different from the research of the GfK agency. According to the survey results, the most attractive streaming services are Kinopoisk HD, Netflix and Ivi (formerly – ivi). In this case, their clear sequence reflects the popularity of use of platforms among students.