Abstract

The article reveals the study of the behavioral motives of tourists. The emphasis was placed on the youth audience of respondents, who largely determine the development of the industry. Respondents were interviewed on the subject of modes of transportation, preferred types of recreation. The article examines the relationship between the projected new generation of the social system and the technical and technological one. It is noted that this work should be based on the application of the principles of sustainable development (ESG approach). The purpose of the study is to develop practical recommendations for the design of tourist infrastructure based on the interests of the social system. The scientific novelty consists in determining the patterns of the modern user of the road and tourist infrastructure, as well as determining the composition of work in the design of a modern high-quality highway.

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