Attitudes Of Young People Research Articles

A Good Age to Marry? An Intergenerational Model of the Influence of Timing Attitudes on Entrance into Marriage.

Do timing attitudes-subjective evaluations of particular ages as good ages to marry-influence entrance into marriage? To address this question, we formulated an intergenerational model of how parents' and children's timing attitudes influence children's marriage behavior. We theorized that both parents' and children's timing attitudes influence expectations of when children will marry. In turn, both parents' and children's marital expectations would influence children's actual entrance into marriage. We tested the model using intergenerational panel data from Nepal collected in 2008-2014. Timing attitudes of young people and their parents did influence expectations, as well as entrance into marriage. Young people's own attitudes were more influential than their parents' attitudes in determining children's expectations, but not behavior. Further, while the influence of parents was relatively even, mothers appear slightly more influential than fathers.

ATTITUDE AND EVALUATION BY THE MOSCOW CITY YOUTH OF THE SYSTEM OF MEDICAL INSTITUTIONS (ON THE EXAMPLE OF CLINICS)

Features and nature of the perception of medical institutions by the Moscow city youth have been considered. According to the results of a quantitative study (questionnaire method, N = 622) of the attitude of Moscow youth to service in medical institutions, it was concluded that, in general, young people are not sufficiently trustful of medical institutions. Among the main reasons for such a cautious attitude, respondents call insufficient equipment of clinics with high-quality equipment and organization issues. Relief gender differences have been defined: in general, according to the sample, young girls not only visit polyclinics more often than young boys, but are also more demanding to the quality of medical services provided and service. Informing the population about the positive changes in the health care system, new possibilities of medicine can serve as an incentive to change the attitude of young people to prevention and timely treatment.

ІНТЕНЦІЇ УКРАЇНСЬКИХ І ПОЛЬСЬКИХ СТУДЕНТІВ В УМОВАХ КАРАНТИННИХ ЗАХОДІВ У ПЕРІОД ПАНДЕМІЇ COVID-19:

Метою наукової статті є з’ясування інтенцій українських студентів у період карантинних заходів щодо протидії розповсюдження пандемії Covid-19 та порівняння їх з інтенціями польських студентів, а також окреслення шляхів запобігання деструктивним настроям молоді в кризових епідеміологічних ситуаціях.У дослідженні використана авторська методологія польського соціолога професора П. Длугоша, яка зреалізована для опитування студентів Краківського Університету, а її адаптована версія – для опитування українських студентів 28 закладів вищої освіти України (25.03.2020-06.04.2020).Для вирішення цілей наукової роботи було уточнено поняття «інтенцій»; обґрунтовано їх базові індикатори та верифіковано їх у соціологічному вимірі наявного рівня і характеру інтенцій українських і польських студентів у критичній ситуації жорсткого карантину щодо протидії пандемії Covid-19.У роботі презентовано результати опитування українських студентів, порівняно із польськими студентами; з’ясовано, що інтенції українських і польських студентів практично ідентичні і носять у більшості з них конструктивний і оптимістичний характер; доведено, що вони виявляються через суб’єктивну оцінку розуміння ними критичності ситуації, потребу в систематичному оновленні інформації про стан розповсюдження захворюваності на коронавірус та протидії йому, здатність саморефлексувати і покладатися на власні сили у протистоянні з пандемією, умотивованість не піддаватися песимістичним настроям і відшукувати засоби підтримки доброго самопочуття у період карантину.Разом з тим з’ясовано, що третина українських і 40 % польських студентів відчувають сумнів у своїх силах і можливостях самостійно протистояти наслідкам пандемії і звертаються за допомогою до близьких людей або до вищих сил (Бога), а кожний десятий респондент відчуває панічні настрої стосовно існуючих загроз пандемії.У роботі окреслено дієві шляхи формування конструктивних інтенцій у студентів та молоді і перспективні напрямки подальших соціологічних досліджень з цієї проблематики. Стаття емпірична.

Poles Apart: Political Divisions over Climate Change Among Younger Australians

Political polarisation over anthropogenic climate change (ACC) is an important barrier to climate action in countries such as Australia and the USA. Given the rising concerns expressed by younger people globally over the existential threat posed by global warming, are political divisions over climate change lessening among young people? Are young Australians more knowledgeable about climate change than their elders, and to what extent does knowledge influence their climate attitudes? We explore these questions with recent survey data from a cohort of young Australians (aged 26) living in Queensland and national data from the 2018 Australian Survey of Social Attitudes. We find that younger Australians are not more knowledgeable about climate change than older Australians. However, knowledge of climate change is associated with greater acceptance of ACC among younger Australians. Social and political factors are also important. Young men score higher on climate knowledge than young women, but men are less likely than women to accept that climate change has human causes. Those with vocational education score lower than others on climate knowledge and are also less likely to believe in ACC. While younger Australians are likelier to accept ACC than older Australians, political party allegiance remains the strongest influence upon the attitudes of young people, with Liberal and National Party identifiers far less likely than others to accept ACC, even after controlling for social background and climate knowledge. This research suggests that politics remains the greatest barrier to real action on climate change, even among younger Australians.

إتجاهات الشباب العراقي نحو إعلانات المشاهير في مواقع التواصل الاجتماعي

في ضوء ما تشهده الساحة الإعلانية من طرق و أساليب جديدة في إيصال الرسالة الإعلانية إلى المستهلكين عبر إيجاد نوافذ جديدة عن طريق الاتصال بهم ولا سيما عبر مواقع التواصل الاجتماعي والتي أصبحت الخيار الأول لدى الشركات الإعلانية من أجل نشر سلعها و خدماتها فيها ، فضلاً عن اعتماد هذه الشركات في الوقت الحاضر على المشاهير بشكل كبير من أجل الظهور رفقة منتجاتهم و سلعهم من أجل جذب إنتباه الجمهور نحوها . ويهدف البحث إلى معرفة اتجاهات الشباب نحو الإعلانات التي تظهر بها شخصيات مشهوره في مواقع التواصل الاجتماعي . و قد استخدم الباحث المنهج المسحي الذي يهدف إلى تسجيل الظاهرة و تحليلها و تفسيرها بعد جمع البيانات اللازمة و الكافية عنها ، كما استعان الباحث بأداة الإستبانة في دراسته . و توصل الباحث إلى عدة نتائج منها : *حصول موقع الانستقرام المرتبة الأولى من حيث أكثر المواقع التي يتم عن طريقها متابعة الجمهور إعلانات المشاهير. *السبب الرئيس الذي يدفع الجمهور لمتابعة إعلانات المشاهير في مواقع التواصل الاجتماعي هو الحصول على مزيد من المعلومات و البيانات حول المنتجات. *أكثر المشاهير الذين يتم متابعة إعلاناتهم في مواقع التواصل الاجتماعي هم مشاهير الموضة و الازياء .

THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH

The aim of the article is to explore the attitudes of young people towards the use of company blogs as a communication tool between the company and clients and source of information about products and/or the company. In the first part of the article, based on the analysis of secondary sources, the history of the development of modern blogs is presented. This part also discusses the classification of blogs and the potential of the blogosphere as a virtual community as well as the numerous benefits resulting from running a corporate blog. The second part of the study presents the results of the primary research carried out among a representative sample of young people (aged 15-24), whose aim was to recognize their attitudes towards the use of corporate blogs in marketing communication.

Providing Sexual Companionship for Resources: Development, Validation, and Personality Correlates of the Acceptance of Sugar Relationships in Young Women and Men Scale (ASR-YWMS).

A sugar relationship is a transactional sexual relationship in which a younger partner (sugar baby/boy) offers companionship and sexual services to a much older partner (sugar daddy/mommy) in return for material compensation. One aim of the present study was to develop an attitude scale assessing young women’s and men’s acceptance of sugar relationships. Another aim was to explore the possible associations of the acceptance of sugar relationships with psychological functioning in an intimate partner relationship and in a sexual relationship and with certain socially undesirable personality traits. Two online studies were conducted with a total number of 2052 participants (1879 women; age = 18–28 years). The results show that the Acceptance of Sugar Relationships in Young Women and Men Scale (ASR-YWMS) is a reliable and valid measure of young people’s attitude toward sugar relationships. The studies revealed that young women’s and men’s accepting attitude toward sugar relationships was positively associated with unrestricted sociosexuality, a game-playing love style (Ludus), self-focused sexual motivation (Study 1; N = 319; 272 women and 47 men), and with socially undesirable traits such as Machiavellianism, subclinical psychopathy, and a borderline personality organization (Study 2; N = 1733; 1607 women and 126 men). These findings suggest that a relatively high level of acceptance of sugar relationships is part of a mating strategy focused on opportunities of maximizing resources. This utilitarian, risk-taking and exploitative attitude is characteristic to a fast life history strategy, and it is a fundamental organizing principle of psychological and sexual functioning in intimate partner relationships.

ОТНОШЕНИЕ БЕЛГОРОДСКИХ СТУДЕНТОВ К ЗДОРОВОМУ ОБРАЗУ ЖИЗНИ И СПОРТУ

In recent years, in Russia as a whole and in the Belgorod region in particular, a healthy lifestyle (hereinafter - HLS) is gaining more and more popularity, and the attitude of young people towards it is changing depending on many factors - environment, material well-being, health and opportunities. The popularization of sports in the country and in regional educational institutions also has a great influence. The attitude of students of Belgorod universities and colleges towards healthy lifestyle and sports is becoming more serious: this can be seen from the increasing statistics of young people attending sports sections. In social networks, the number of groups and social advertisements devoted to healthy lifestyles, proper nutrition and sports is also growing. Propaganda of this direction began relatively recently, but today has become widespread among Belgorod residents. In addition, young people often jog on the streets of the city, or practice outdoors in open access sports grounds. In view of the prolongation of the pandemic in May 2020, such physical education activities in the fresh air gained mass and excitement. All of the above suggests that the attitude of young people to maintaining health, physical activity and spiritual peace is at a fairly high level. Today's youth is trying to take seriously the topic of health-saving technologies. In this article, the author reveals the concept of healthy lifestyles, explores the criteria for inclusion in a healthy lifestyle of Belgorod students, then analyzes the answers received through the survey and presents them in the form of diagrams.

More or Less Pro-Liberal? A Comparative Analysis of the Attitudes of Young People Entering the Labour Market

Purpose: This publication compares the attitudes of young Poles entering the labour market with regard to the economic system and social issues. The attitudes were diagnosed on the basis of a set of views reflecting the pro-liberal or non-liberal stance. Attempts were made to determine whether the changing attitudes are in line with the direction that was postulated – from the point of view of political transformation in Poland “towards liberalism”. Design/Methodology/Approach: The research was carried out with a multi-criteria method using critical literature analysis, logical construct method as well as statistical research. The empirical research was conducted four times, in 2003 (325 persons), in 2008 (379 persons), in 2013 (368 persons) and in 2018 (371 persons). Findings: The assumption that each next generation will accept, to a greater extent, the principles of the free market economy and will show understanding towards the limitation of the welfare and intervening function of the state proved false. Pro-liberal attitudes did not intensify “from survey to survey” and more complex patterns were observed. Their indicators were in many cases relatively higher in 2008 and 2018 and lower in 2003 and 2013. Practical Implications: The analysis of society’s attitudes is of great practical importance. The attitude of people to political changes is an important factor affecting their course and effectiveness. Originality/Value: In the four-stage studies described above, attitudes towards free competition and the independence of the private sector from the state and foreign capital investment were considered. The researchers as well elaborated on the views of the respondents towards the consequences of the introduction of market relations, free market in the sphere of employment, unemployment, differentiation of society in the economic dimension and limitations imposed by the state on welfare system.

Физкультура и спорт в повседневной жизни молодежи Кубани

A special place among the priority directions of our state development is occupied by programs aimed at attracting citizens to sports and physical culture. On the background of the increased interest of scientists and managers to the formation of a healthy lifestyle among Russian youth, the attitude of young people themselves towards a healthy lifestyle in general and sports in particular is interesting. The objectives of the sociological study were to determine the attitude of Kuban youth to sports, to clarify the real place of physical culture in the everyday practices of young people, to find out the means of preserving and promoting health, which modern young people prefer to use, as well as to identify factors that have both positive and negative effects on youth participation in sports and physical culture. Expert interviews and questionnaires were used as information collection methods. The study was conducted in August-November 2019 in five cities of Krasnodar region. The majority of respondents indicated that they do sports and physical training at least 2–3 times a week. Even if this allegation is done for the purpose of obtaining social approval, it can be stated that physical culture and sports occupy a certain place among the values of young people. Proper (healthy) nutrition, diverse physical activity, healthy sleep, positive emotions, timely medical examination and prevention were mentioned as means to maintain health. The main reasons that prevent modern youth from taking care of their health and practicing sports are laziness, free access to entertainment, a shortage of free time, diets, bad habits, lack of access to gyms. The fashion for a healthy lifestyle, promotion through the media, Internet mental settings for a beautiful healthy body, their own desire to be healthy, possible sports achievements, opinions of friends and family, prevention of diseases are the main factors stimulating sports activities.

Raising awareness of climate change issues in Nigeria through education for policy and practice

The objective of this study is to raise awareness through education in mitigating of climate issues. Also, to finding out relationship between resilience teaching and learning and mitigating of climate change issues in North-central zone, Nigeria. The study investigated managing education toward mitigating climate change in North-central zone, Nigeria. Stratified random sampling technique was used to select 375 head teachers and 384 teachers in public primary schools in North-central zone, Nigeria. Questionnaire title “Managing Education Toward Mitigating Climate Change Issues Questionnaire (METACCIQ) was used to collect data for the study and analysed using descriptive statistics and t-test analysis. The results shown that there is no significant difference between raising awareness, resilience teaching and learning and mitigating of climate change issues in Nigeria. It was recommended that Government, school administrators, teachers and stakeholders should embark on raising awareness on climate change issues to encourage changes in young people attitudes and behavior. Also, resilience teaching and learning should be made interesting in order to increases climate literacy among learners through education.

Impact of Films: Changes in Young People's Attitudes after Watching a Movie.

Nowadays films occupy a significant portion of the media products consumed by people. In Russia, cinema is being considered as a means of individual and social transformation, which makes a contribution to the formation of the Russian audience’s outlook, including their attitudes towards topical social issues. At the same time, the question of the effectiveness of films’ impact remains an open question in psychological science. According to the empirical orientation of our approach to the study of mass media influence, our goal was to obtain new data on the positive impact of films based on specific experimental research. The task was to identify changes in the attitudes of young people, as the most active viewers, towards topical social issues after watching a specifically selected film. Using a psychosemantic technique that included 25 scales designed to identify attitudes towards elderly people, respondents evaluated their various characteristics before and after watching the film. Using a number of characteristics related to the motivational, emotional and cognitive spheres, significant changes were revealed. At the same time, significant differences were found in assessments of the elderly between undergraduate students and postgraduate students. After watching the film, postgraduate students’ attitudes towards elderly people changed in a positive way, while undergraduate students’ negative assessments only worsened. The revealed opposite trends can be explained by individual differences of respondents, which include age, educational status as an indicator of individual psychological characteristics, the experience of interaction with elderly people and, as a result, attitudes towards elderly people at the time before watching the movie. The finding that previous attitudes mediate the impact of the film complements the ideas of the contribution of individual differences to media effects. Most of the changes detected immediately after watching the movie did not remain over time. A single movie viewing did not have a lasting effect on viewers’ attitudes, and it suggests the further task of identifying mechanisms of the sustainability of changes.

IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY

Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media, indirectly affects the attitude of young people to genetically modified foods. The results of a sociological survey of young people and an analysis of media materials have revealed the importance of media resources in shaping public opinion. The study has clarified that among young people the attitude to genetically modified foods is largely determined by expert assessments of public people and advertising that creates the image of the product. The relevance of the issue lies in understanding the importance of informing the population in matters of biotechnology in general and media education of the youth audience in particular. The conducted study on the attitude of young people to genetically modified products and food bioengineering has assisted in revealing the importance of the issue raised by the authors and allowed them to formulate recommendations on providing a comprehensive program to increase youth media literacy in food biotechnology. The proposals aimed at providing a comprehensive program for improving media literacy are related to the search for ways to increase the level of public confidence in genetically modified foods.

Student Attitudes About Reproductive Health in Public Universities: A Cross-Sectional Study.

Determine attitude of young people to reproductive health issues can somewhat predict their behavior in this area. This helps us in planning future on reproductive health. The aim of this study was to determine the attitude of reproductive health and related factors among Iranian students in public universities in Iran. A cross-sectional study was carried out. The tool was developed based on a literature review to find out about reproductive health attitudes and sociodemographic factors associated. The face and content validity of the questionnaire was performed using expert judgment. Cronbach's coefficient and test-retest were used to determine the reliability. Data were analyzed using the Statistical Package for Social Sciences software by independent t test, ANOVA, and multiple linear regression. Out of 461 respondents, the majority of students were nonmedical sciences (81.1%). The main sources of information for reproductive health awareness were the media (40%); 54.9% disagreed with having premarital sex in both sexes, while only 36% agreed to postpone sexual activity until marriage in order to prevent sexually transmitted diseases. Moreover, 64% believed that contraception would cause infertility in the future. The majority found the need for reproductive health services and education essential for single youth. Multiple regression showed a poor reproductive health attitude in nonmedical students, families who did not talk about boy-girl relationships, as well as in satellite users and hookah consumers. The students' level of attitude on reproductive health was not satisfactory. Intervention programs related to reproductive health taking into account the cultural aspects of Iranian society can protect young people from risky behaviors and unwanted pregnancies by creating a positive attitude.

Attitude of Young People to the Criminality Problem in Ukrainian Postmodern Society

The research paper contains key findings of the random monitoring survey of the Ukrainian students covering the period 2002-2017, in the course of which it was explored the attitude of young people to the problems of crime and the police’s activities aimed at counteracting it in the city (Kyiv). The analysis of the survey findings allowed to identify the level of students’ fear to become victims of certain types of crime, a degree of their victimization in general and their fear to suffer from particular crimes, their assessments of the character of crime dynamics in the city and the police’s activities, to learn the opinions on the situation with personal security at a given time and in future. Among the trends identified in the course of the research are a high level of the respondents’ fear to become a victim of violent and most spread minor offences; high level of their victimization that distinctly decreased in recent years; prevailing negative assessments of the crime dynamics, assessment of the police’s activities and trust to it as unsatisfactory irrespective of the improvements in these indicators in the recent three years, prevailing negative assessment of the situation with personal security and positive expectations in relation to the changes in future.

Increasing the positive attitude of young people to physical culture and sports as the basis of personal education (on the example of cadets of the East Siberian Institute of the Ministry of Internal Affairs of Russia)

The subject of the study is physical training in educational organizations of the Ministry of Internal Affairs of Russia, its place in the educational process and its importance in professional activity. At the same time, the article raises the actual problem of physical fitness of the younger generation, which currently leaves much to be desired. Therefore, the state policy is constantly aimed at promoting a healthy lifestyle among the population and introducing them to regular physical education and sports. First of all, the implementation of the tasks set is aimed at modern youth, who are the future support of our state and, undoubtedly, should show the health of our nation. The author's special contribution to the study is the attitude of young people, on the example of cadets of the East Siberian Institute of the Ministry of Internal Affairs of Russia, to physical training classes. A survey was conducted on the distribution of disciplines by popularity rating among students of the first courses of the Faculty of training investigators and forensic experts. A comparative analysis of the free time spent by students from training sessions, in educational organizations of the Ministry of Internal Affairs of Russia, according to the daily routine, with their preferences and interests, i.e. what they would like to do more and pay attention to in their free time. A survey was conducted on the quality of the educational process and its effectiveness in the discipline "Physical training" among cadets and students of the Institute.

Validity and reliability of the Infant Feeding Attitude Scale in young people in Turkey

It has been reported that the intention to breastfeed starts to form long before pregnancy, and that this is actually dependent upon the attitudes adopted in early adolescence. This methodological study involved the translation of the Infant Feeding Attitude Scale from English to Turkish and then the testing of the reliability and validity of the translated version. The study was conducted with 889 university students studying in the eight departments of the Health Science faculty in Turkey. Data for the study were collected through a self-administered questionnaire. The validity of the scale was analyzed in terms of content and construct validity. Content validity was assessed by means of the Content Validity Index, and construct validity using exploratory and confirmatory factor analysis. Reliability analysis was carried out by calculations using the internal consistency coefficient, the intraclass correlation coefficient, and corrected item total correlations. The scale content validity Index was found to be .99. The 13-item Infant Feeding Attitude Scale displayed a three-factor construct. The confirmatory factor analysis confirmed a three-factor construct. Factor loadings varied between .34 and .82. The internal consistency coefficient for the entire sample was .74, and the test–retest was calculated as .96. It was found in our study that the instrument that assesses the attitudes of young people about infant feeding styles was a valid and reliable tool that could be applied to the young people in Turkey. The scale can be used to determine the attitudes of young people towards breastfeeding in studies conducted to increase breastfeeding rates in the society.

DISINTEGRATION OF FAMILIAL RELATIONSHIPS IN UPAMANYU CHATTERJEE'S 'THE LAST BURDEN'

Upamanyu Chatterjee's novels and short stories generally depict the agony and conflicts of postmodern Indian characters. The Last Burden (1993) is the second novel by an Indian writer, Upamanyu Chatterjee, which delineates many topics including family relationships, love, financial, social and emotional problem, etc. The title indicates the struggle for their identity in the society and in the family, which builds a tension in their life. The novel explains the problems of the present-day middle class people Indian families in their daily routine. It portrays the passive attitude of young people towards their parents who consider them as materialistic burden in all kinds of social setting. The inhuman treatment given to the aged people by the young is a strange picture which was not observed in olden times. The young consider the old unfortunately as a burden instead of moral responsibility without anticipating their latter situation. It is ironical to say that most people in every generation fail to show concern towards their parents having passive attitude in their nature. The writer deftly touches the subject of familial relationships which is given prime importance in Indian context .

Socio-cultural factors forming marriage motivations of young people (on the example of Saransk)

Introduction. The study of marriage intentions in the attitudes of young people summarizes the experience of the past and create a prototype of the future of the family. The style of prenuptial behavior of young people is not isolated, but largely determines the state of the demographic structure of the whole society. The research novelty of the research is that the conceptual empirical analysis of the trends in the culture of family and marriage attitudes of young people and the prospects of its increase in the crisis of family values. Materials and Methods. The theoretical and methodological basis of the study is represented by a set of concepts and theoretical approaches in accordance with the subject and the problem of the study, which required an appeal to the methodological tools of family sociology, psychology, pedagogy, cultural studies, sociology of youth, demography. When writing the work, general reasearch methods of analysis, synthesis, comparison, generalization, interpretation, system method, secondary analysis of empirical data were used. The author’s empirical research was conducted by the method of questioning. A questionnaire survey of Saransk youth was conducted (300 people). Results and Discussion. The research has proved the contradiction of the simultaneous influence on the motives and attitudes of premarital behavior of young people of traditional and modern sociocultural norms, attitudes, relationships and relationships is empirically substantiated. Conclusion. Today young people face a choice of traditional foundations of the family and more radical orientations in the marital and family sphere. As a result, the relations between young adults in the system of premarital behavior are carried out in a difficult situation, which affects marital and family motivation, premarital attitudes and raises the age of marriage. Young people do not have rules of premarital relations enshrined, sanctioned by society and parents. Being the bearer of the innovative potential for the development of society, they have special opportunities for the implementation of their attitudes and needs in the field of premarital behavior.

Food for thought

PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.