Social Media YouTube Research Articles

Public Health Discussions on Social Media: Evaluating Automated Sentiment Analysis Methods.

Sentiment analysis is one of the most widely used methods for mining and examining text. Social media researchers need guidance on choosing between manual and automated sentiment analysis methods. Popular sentiment analysis tools based on natural language processing (NLP; VADER [Valence Aware Dictionary for Sentiment Reasoning], TEXT2DATA [T2D], and Linguistic Inquiry and Word Count [LIWC-22]), and a large language model (ChatGPT 4.0) were compared with manually coded sentiment scores, as applied to the analysis of YouTube comments on videos discussing the opioid epidemic. Sentiment analysis methods were also examined regarding ease of programming, monetary cost, and other practical considerations. Evaluation methods included descriptive statistics, receiver operating characteristic (ROC) curve analysis, confusion matrices, Cohen κ, accuracy, specificity, precision, sensitivity (recall), F1-score harmonic mean, and the Matthews correlation coefficient. An inductive, iterative approach to content analysis of the data was used to obtain manual sentiment codes. A subset of comments were analyzed by a second coder, producing good agreement between the 2 coders' judgments (κ=0.734). YouTube social media about the opioid crisis had many more negative comments (4286/4871, 88%) than positive comments (79/662, 12%), making it possible to evaluate the performance of sentiment analysis models in an unbalanced dataset. The tone summary measure from LIWC-22 performed better than other tools for estimating the prevalence of negative versus positive sentiment. According to the ROC curve analysis, VADER was best at classifying manually coded negative comments. A comparison of Cohen κ values indicated that NLP tools (VADER, followed by LIWC's tone and T2D) showed only fair agreement with manual coding. In contrast, ChatGPT 4.0 had poor agreement and failed to generate binary sentiment scores in 2 out of 3 attempts. Variations in accuracy, specificity, precision, sensitivity, F1-score, and MCC did not reveal a single superior model. F1-score harmonic means were 0.34-0.38 (SD 0.02) for NLP tools and very low (0.13) for ChatGPT 4.0. None of the MCCs reached a strong correlation level. Researchers studying negative emotions, public worries, or dissatisfaction with social media face unique challenges in selecting models suitable for unbalanced datasets. We recommend VADER, the only cost-free tool we evaluated, due to its excellent discrimination, which can be further improved when the comments are at least 100 characters long. If estimating the prevalence of negative comments in an unbalanced dataset is important, we recommend the tone summary measure from LIWC-22. Researchers using T2D must know that it may only score some data and, compared with other methods, be more time-consuming and cost-prohibitive. A general-purpose large language model, ChatGPT 4.0, has yet to surpass the performance of NLP models, at least for unbalanced datasets with highly prevalent (7:1) negative comments.

Fikih Kontemporer Dalam Dakwah Gus Baha di Media Sosial

This study aims to analyze how Gus Baha's popularity on the YouTube social media platform, the contemporary fiqh istinbat (legal derivation) methods he applies, and his digital preaching characteristics influence public acceptance of Islamic preaching in the digital era. The research employs a qualitative approach using discourse analysis to explore primary data from Gus Baha’s sermons uploaded on YouTube and secondary data from related academic literature. The analysis is conducted to understand the application of contemporary fiqh istinbat methods in Gus Baha’s sermons and their impact on audience reception. The findings indicate that Gus Baha's popularity on YouTube is highly significant, with the keyword "gus baha terbaru" (latest Gus Baha) reaching a search volume of 72,464 per month, reflecting strong public enthusiasm for his content. This popularity is bolstered by his simple, flexible, humorous delivery style and his relevance to contemporary issues such as the Covid-19 pandemic. The istinbat methods employed by Gus Baha emphasize consistency between traditional principles of Islamic law and modern context relevance. This approach prioritizes maslahat (public benefit) and maqashid syariah (the higher objectives of Islamic law), making his sermons widely accepted across diverse societal groups. Gus Baha’s innovative and adaptive digital preaching characteristics, including the integration of scholarly values, Islamic spirituality, and local wisdom, establish him as a significant figure in addressing the challenges of digital-era preaching. His sermons are not only theologically relevant but also contextual, offering practical solutions to the challenges of modern life. This research underscores that technology-based preaching approaches, such as those employed by Gus Baha, not only enhance accessibility but also strengthen public acceptance of Islamic values.

Personal Branding Dharma Acarya Melalui Media Sosial YouTube

This research discusses the personal branding of Dharma Acarya through YouTube Social Media. The aim of this research is to understand the form of personal branding of Dharma Acarya through YouTube social media and how Dharma Acarya implements the teachings of Hinduism through YouTube social media. This research employs a qualitative approach with a descriptive design. Data collection techniques involve interviews, observations, and documentation. The researcher collected data by observing videos on the personal YouTube channel of Dharma Acarya. This was done to gain an in-depth understanding of personal branding and the implementation of conveying the teachings of Hinduism through YouTube social media. The research findings reveal that various forms of personal branding and methods of implementing the teachings of Hinduism are adaptations to the evolving era, which facilitate effective communication through social media. Social media serves as a platform to build personal branding and convey the teachings of Hinduism. The teachings conveyed through YouTube social media encompass the literary teachings found in the Tri Hita Karana framework of Hinduism, yet the specific content varies among different Dharma Acaryas.

The Effectiveness Of Learning English Speaking Via Social Media Youtube In English Singsing Channel

The purpose of this study is to determine the efficacy of using YouTube video material to teach speaking. YouTube video material denotes material created by researchers in the form of videos sourced from the YouTube application. The designed material is vocabulary and conversation. The purpose of this research is to examine students' speaking skills in terms of vocabulary and pronunciation, as well as conversation, using YouTube video material. This is an observational research method. The participants in the study were 40 eighth-grade students from SMPN 69 West Jakarta. The researcher's research material consists of two different YouTube channels on the same topic. Students took part in an eight-week trial from March 1, 2022 to April 27, 2022. Students' perspectives were used to collect data for the research instrument. The test was also completed by recalling vocabulary and practicing conversations with other students. The differences in the speaking comprehension scores of students' work show that YouTube has an impact on student performance. This positive outcome implies that students at SMPN 69 West Jakarta can benefit from using YouTube videos to communicate. It is also regarded as a motivator for students to improve their speaking comprehension skills and gain a deeper understanding of English.

The Role of Social Media (Youtube) in Increasing Interest in Religious Learning Among FAI Students in Private Universities

Several challenges are faced in religious learning, such as low student motivation and high academic load. As one of the most popular digital platforms, YouTube has great potential as an innovative and interactive learning tool. This study aims to analyze the role of the YouTube social media platform in increasing interest in religious learning. This study uses a qualitative approach with a survey method to collect data from 33 FAI students at the University of Muhammadiyah Yogyakarta. The study results show that YouTube can be a practical learning resource, increase student involvement in the learning process, and increase their understanding of religious materials.

Analisis Bahasa Anies-Muhaimin pada Tayangan “Usai Putusan MK Anies-Muhaimin Menghormati dan Beri Selamat Ke Prabowo Gibran” di Channel Youtube Kompas TV Sukabumi

In political campaigns, rhetoric plays an important role to attract public attention. The Anies-Muhaimin candidate pair utilised the Youtube social media platform to campaign and discuss with the people through the "DESAK ANIES" and "SLEPET, IMIN" programmes, which aimed to deliver political messages and increase popularity. The programmes include interviews, panel discussions and vlogs. This research uses qualitative methods to understand the dynamics of their political campaigns. The research revealed that the rhetoric of the Anies-Muhaimin pair had a significant impact on public acceptance during the 2024 election campaign. The combination of ethos, logos, and pathos used in their speeches succeeded in creating a space of acceptance and trust that the constitutional process had been completed with the results of the final Constitutional Court decision. The ethos rhetorical technique was also used by Anies to recognise Prabowo's credibility as president-elect. As a result, Anies-Muhaimin's rhetoric was able to create a fair and peaceful democratic atmosphere, and restore the divisions that occurred during the election process, making the community back in harmony and order during the election

Lithuanian Intelligence Services’ Strategic Communication: 2012–2022 National Threat Assessments, Activity Reports and Recruitment Videos

This study examines the communication of the State Security Department of the Republic of Lithuania and the Second Investigation Department under the Ministry of National Defence in 2012–2022. It identifies the aspects relevant to the strategic communication of the intelligence services, analyses specifics of the texts and tendencies in national threat assessments and activity reports, and examines how these institutions present themselves. The study applies the theory of securitisation and critical discourse analysis. It includes other research related to the topic, practices of foreign intelligence services in publishing annual reports and using the YouTube social media platform, media publications and other sources. The study concludes that strategic communication for intelligence agencies is essential for the long-term success of their operations. By focusing on strategic objectives, they inform and educate the public about themselves and national security and develop a cooperative relationship, contributing to deterrence. Both institutions examined in this study are becoming not only formally more open to the public, but also aim to build and maintain a high institutional reputation, connect with their audience and create an image of professionalism, modern accountability and openness to the public.

Variasi Bahasa pada Konten Youtube Majelis Lucu: Kajian Sosiolinguistik

Many content creators convey Arabic material in a funny and witty way. It is not uncommon to convey Arabic content videos via Youtube in informal language and evem use slang to make it seem more communicative. The aim of this research is to find out the variations of Arabic found in the funny assembly youtube content, as well as find out the social language found in it. The research method used is a qualitative content analysis approach with the research subject being one of the videos from the Majelis Lucu’s youtube account. The research instrument used was observation in one of the videos with analysis of each Arabic sentence delivered and documentation to record the time the sentence was delivered in the video in question. The result of the reseach show that in the videos submitted in humorous forums, a total of 12 variation of Arabic were found, with details of 7 of language interferences, 2 language integrations, 1 code switching. And 2 arabic code mixings in youtube content. Meanwhile, the social language in the video found 2 social language with the type of slang and vulgar. The influence of conveying Arabic through youtube social media has a big impact on people’s understanding of Arabic.

Optimalisasi Media Sosial Youtube sebagai Media Berwirausaha

YouTube is a website that allows people to upload and exchange videos. YouTube is an effective social media platform for companies to introduce their products through video content. YouTube is developing into an effective tool for business. YouTube offers live broadcasts of product or service demos, YouTubers can record and post videos about the offers they want, and these offers can attract clients. With millions of videos produced every day, YouTube social media has a good chance of getting videos seen, so you have the opportunity to succeed in online business using YouTube media. Another advantage of social media is that YouTube can improve their marketing techniques and gain a better understanding of their audience by using the analytical tools that YouTube offers. Therefore, YouTube serves as an important tool for doing business online, besides being a place to share YouTube videos. Considering the background information provided, optimizing YouTube social media aims to motivate and improve the abilities of Dawis mothers who want or are currently entrepreneurship in utilizing YouTube as an online business medium. Mrs. Dawis can improve viewers' understanding and retention of knowledge by producing more visually interesting informational material or videos on YouTube. People are more likely to understand and retain knowledge when it is presented on YouTube in an original and engaging way. Therefore, optimizing social media is needed to help Dawis mothers develop their capacity to produce interesting and successful YouTube videos. Thus, Dawis women can use YouTube as a platform for online commerce and entrepreneurship more effectively. This community service aims to optimize the use of YouTube social media as an entrepreneurial tool for Dasa Wisma (Dawis) women in Amposari Village, Pedurungan District, Semarang City. This program was implemented by the Community Service (PKM) team from the Muhammadiyah Semarang Institute of Statistics and Business Technology in March 2024. This activity included theoretical and practical training involving 25 participants from various RTs in the village. The methods used include interviews, discussions, lectures, and questions and answers, with the aim of exploring online business ideas and improving the entrepreneurial spirit of participants

Implementasi Pembelajaran Pendidikan Agama Islam melalui Media Sosial Youtube di Kelas IV SDI Alexandria Kota Tangerang

The use of YouTube Social Media is a new thing in learning Islamic Religious Education at SDI Alexandria Tangerang City. The implementation of YouTube Social Media on the material Aku anak Saleh is expected to be able to make students reflect the attitude of Saleh in their daily activities. This study aims to determine how the implementation of Islamic Religious Education Learning through YouTube Social Media in Class IV SDI Alexandria. This research uses descriptive qualitative methods using data collection techniques in the form of interviews, observations and documentation studies. Data validity checks using triangulation. Data were analyzed through the steps of data collection, data reduction, data presentation and conclusion drawing. Interviews were conducted with an Islamic Religious Education teacher and 5 class IV students. The results of this research are that the implementation of Islamic Religious Education Learning via YouTube Social Media in class IV SDI Alexandria is said to be effective and improves students' ability to understand the material of I'm Saleh's Child in accordance with the research focus.

Perbincangan Fans Mengenai Performa Klub Sepakbola Arsenal (Studi Netnografi Highlights Pertandingan Arsenal di YouTube)

The aim of this research is to find out and analyze whether the reaction to discussion of Arsenal's performance consistently follows Arsenal's performance in the match or is the opposite of Arsenal's performance, and also to analyze how the discussion is on the big accounts of Arsenal fans and the trend of words used in performance discussions. Arsenal and also a look at the culture of football conversation on YouTube as a whole. The method used in this research is netnography. This research was carried out by observing conversations between Arsenal fans on Arsenal's official account on the YouTube social media platform. The object of this research is 3 video highlights of Arsenal matches with different scores. The results of the research show that of all the comment columns that have been studied, the discussion pattern or trend of discussion about Arsenal in the match highlight comment column on YouTube is a pattern that tends to be positive, where any moment or incident in the match is faced and responded to with a positive outlook.

DO YOUTUBE SOCIAL MEDIA SHOWS AFFECT THE POLITE OF ELEMENTARY SCHOOL STUDENTS?

Along with developments in the current era of communication technology, the use of gadgets has penetrated into elementary school-age students, this has caused many concerning phenomena that have an impact on the behavior and speech that children imitate, one of the phenomena caused by content on YouTube social media is related to manners, such as following speech that is not politely spoken. The study aims to describe the influence of YouTube social media impressions that occur in elementary schools in East Karawang District, Karawang Regency using a descriptive qualitative approach research method. Data collection techniques were carried out using observation interviews with field note techniques and questionnaires. The results of this study found that students behave disrespectfully, especially in terms of speech, namely rude speech obtained from watching YouTube social media content that is not good. But on the other hand, the results of this study were found from watching positive YouTube social media, namely content that inspires students to do good such as conducting social donation activities to people in need. Thus, the influence of YouTube social media broadcasts on students' polite behavior is quite influential.

Social Media Influences for the English Students’ Speaking Ability at SMP Negeri 1 Kuala Batee

Speaking is one of the most important skills when learning English. Speaking is also a way to convey ideas and thoughts clearly and intelligently through sentences addressed to the listener or interlocutor. The purpose of this study is to determine whether there is an effect on students' English speaking ability using social media at SMP Negeri 1 Kuala Batee. This research used quantitative approach with pre-experimental method with One-Group Pretest-Postest design. The sample of this research is the class of VIII students. MIA.1 which amounted to 23 students. Data collection was carried out using a test instrument. This study was analyzed using the data normality test to test the distribution of data and paired sample t-test to analyze the data. Based on the results of the Kolmogorov-Smirnov Test calculation is 0.200, this result is more than 0.05 which is the general significance level, which indicates that the Pretest data is considered normal, on the post test using the Kolmogorov-Smirnov test, the p-value obtained is 0.119, more than 0.05, this indicates that the post test data is considered normal. The increase in mean scores observed in the paired-samples t-test table shows the positive impact of using YouTube social media as a learning medium in improving students' English language skills. The results obtained in this study are the influences of social media for the English students’ speaking ability in class VIII.MIA.1 SMP Negeri 1 Kuala Batee.

Harmony in virtual space: Forum Kerukunan Umat Beragama (FKUB) development communication in creating digital literacy based on religious moderation Pusat Pengajian Komunikasi, Universiti Sains Malaysia

This article aims to analyze the role of the Medan City Religious Harmony Forum (FKUB) in shaping harmony in digital literacy-based virtual communities. FKUB has a central role as an institution that ensures that the aspirations and interests of religious communities can be accommodated effectively. In addition to making real improvements, FKUB also initiated its moderating role through the digital realm. This research adopts a qualitative method using a phenomenological approach. Primary data was obtained through interactions with key informants, while secondary data sources involved articles, books, reportage related to the context of the research theme. Data collection was conducted through interview, observation, and documentation techniques. Data analysis used the Miles and Huberman analysis model with the steps of data coding, data presentation, and conclusion drawing. The results showed that FKUB initiated digital literacy-based religious moderation through two development communication models. The first model is a linear model where FKUB acts as a community educator. The second model is a participatory model that is usually uploaded on Instagram, FaceBook and Youtube social media. This model allows the community to comment and have two-way communication with the FKUB. Both models are oriented towards creating collective intelligence as an indicator of building virtual harmony. Through digital literacy-based development communication, FKUB can be a mediator in meeting the Sustainable Development Goals (SDG’s), namely: Peace, justice and strong institutions, as well as promoting equality and reducing inequality.

Sentiment Analysis of Public Responses on Social Media to Satire Joke Using Naive Bayes and KNN

This study examines the use of Satire Joke as a humorous communication style in conveying criticism of the government through social media. Satire Joke is often used to depict the government's inability to address important social issues, such as slow bureaucratic processes and unfulfilled political promises. The aim of this research is to analyze public sentiment towards Satire Joke expressed on the YouTube social media platform. The methods used in this study are Naïve Bayes and K-Nearest Neighbors (KNN) due to their effectiveness in data classification. The results of this study are expected to help gain an understanding of social issues for the community and public knowledge. This research is also expected to contribute to the development of sentiment analysis methods in the future. The analysis results show that 400 data have neutral sentiment, 850 data have negative sentiment, and 947 data have positive sentiment. Based on testing, both Naive Bayes and KNN methods show good performance. The Naive Bayes method achieved the best accuracy of 90.29%, while the KNN method achieved an accuracy of 60.75%.

Analisis Sentimen Komentar Youtube Terhadap Food Vlogger Dengan Menggunakan Metode Naïve Bayes

YouTube is currently the media most frequently accessed by internet users in Indonesia with a percentage of 88%, then WhatsApp at 83%, Facebook at 81%, and Instagram at 80%. One of the themes that is often uploaded is about food reviews and people who upload them are called food vloggers. Food vloggers influence millennial audiences, namely before and after food consumption. The purpose of food review videos is to provide reviews of food in terms of taste, price, quality, atmosphere, etc. Other people also have the freedom to comment on food review videos. This research aims to analyze public sentiment towards food vloggers using data from YouTube social media. This research aims to analyze sentiment using the Naïve Bayes algorithm method for food vloggers used to analyze sentiment with an accuracy value of 44.8276%, precision of 16% or 0.16%, recall of 100% or 1.00%, and f1-score of 27% or 0.27%. This sentiment analysis can be a reference in understanding food vlogger preferences.

Korean Celebrity Brand Ambassador in Indonesia Advertisement: A Study Exploring Figure of Speech and Communication Strategies

Effective communication in advertisements hinges on clarity and relatability. Choosing the right figures of speech and communication strategies can significantly enhance the effectiveness of an advertisement. This study aims to identify the types of figures of speech and communication strategies technique used in advertisements featuring South Korean celebrity brand ambassadors for Indonesian product. Using a descriptive qualitative method based on the theories of Kim Wook Dong (2002) and Tatang (2016), data source were collected from advertisements on social media YouTube by using the method of listening to the note-taking technique. An interactive analysis model was used to analyze the data. Based by predetermined criteria, data was reduced to a total of nine Indonesian product advertisements with containing South Korean celebrity brand ambassadors from 2016 - 2023. The findings reveal that various figures of speech and communication strategies were employed to evoke consumer emotions in conveying the message and the purpose of the advertisement. By employing figures of speech that evoke emotions, advertisers can increase the effectiveness of their campaigns by strategically selecting linguistic elements that resonate with the target audience.

OPTIMASI PENGGUNAAN MEDIA SOSIAL OLEH MAHASISWA HUKUM EKONOMI SYARIAH: ANALISIS STRATEGI EFEKTIF PADA PLATFORM YOUTUBE

This research aims to analyze effective strategies in optimizing the use of social media, especially on the YouTube platform, by students of Sharia Economic Law. The focus of the study is on students' efforts to utilize social media as a relevant and beneficial tool within the context of social media business from an Islamic perspective, while also identifying legal protection issues related to YouTube social media content. The qualitative research method involves strategy analysis through surveys, interviews, and observations of Sharia Economic Law students, particularly those who are content owners (youtubers) actively using YouTube as a platform for content uploads. The content produced by youtubers is acknowledged as copyright that needs protection. The obtained data is then analyzed to explore and document comprehensive aspects within the JABODETABEK region. The research findings provide profound insights into the optimization of social media usage by Sharia Economic Law students, revealing inadvertencies in mentioning and attributing specific parties disseminated in the public domain. This may lead to prohibited defamation in Islam and conflict with the ITE Law. Islam emphasizes the importance of conveying information truthfully and avoiding manipulation or exploitation of facts. Other findings indicate that the presence of hackers has an impact on the protection of YouTube by youtubers. The implications of this research can contribute to the development of innovative learning strategies and enrich the understanding of students regarding the implementation of Sharia Economic Law in the digital era.

Congruity Theory Dan Komentar Netizen Terkait Taman Mini Indonesia Indah (TMII)

Taman Mini Indonesia Indah (TMII) is a cultural tourism complex in Jakarta, which in 2023 will undergo a revitalization process aimed at improving the quality and experience of visiting tourists. TMII has attracted the attention of tourists to visit it. It is not surprising that if you open the YouTube social media platform and look for information about TMII, netizens will find many videos covering TMII. One of the videos that provides information about TMII is a video from the CNBC Indonesia YouTube channel. This six-minute video has been watched more than 95 thousand times, and invited many comments. Based on these facts, the author is interested in analyzing netizen comments regarding this tourism video. To answer this question, the author uses the virtual ethnographic research tradition, with data analysis based on congruity theory. The research results show that 1) netizens' appreciation regarding TMII and the existence of CNBC Indonesia journalist Shania Alatas are the things that netizens say most often in the comments column on the video This is the New Face of Taman Mini Indonesia Indah on the CNBC Indonesia YouTube channel; 2) comments regarding netizens' appreciation of TMII and the existence of CNBC Indonesia journalist Shania Alatas in line with Osgood and Tannebaum's congruity theory; 3) Shania Alatas conveyed a message about TMII that could be positive (associative) to netizens.

Rational Value in the Identity Political Discourse of 2024 RI Presidential Candidates

In politics, discourse plays an important role as a stage for political actors to utilize language as a tool to build, reveal, or strengthen their power domination. Political discourse is a crucial element of political communication, providing a platform for political actors to utilize language to establish, reveal, or reinforce power dynamics. Repetition is a common feature in political discourse, often used by politicians to emphasize key messages and concepts. This research aims to identify and explore the various dimensions of identity politics, including social, ethnic, religious, professional, regional, gender, and cultural identities. This research will use the critical discourse analysis (AWK) method to process and analyze data. The type of research conducted is descriptive qualitative. The data to be analyzed are the campaign speeches of RI 2024 presidential candidates delivered in the form of language utterances, especially focusing on grammatical relational values that reflect identity politics, obtained from YouTube social media. The data source comes from the video of the campaign speech of the 2024 RI presidential candidate uploaded on the Kompastv account on YouTube. The data collection techniques to be used include documentation, listening technique, and note-taking technique. Through the use of command sentences, the speaker gives instructions to his supporters to perform certain actions and aims to influence the listeners' behavior and actions. Meanwhile, the use of statement sentences reinforces a clear and unequivocal message regarding the social relationship between the presidential candidate and his supporters, emphasizing commitment and continuity in the relationship. In addition, the use of relational modality creates an atmosphere of hope and belief in the positive outcome of the struggle and the desired change, strengthening the emotional attachment between the speaker and his supporters.