James Jasper: Making Markets is Mitchel Abolafia's ethnography of traders on three Wall Street exchanges: bond traders who work from their desks, futures traders in the pits at the New York Mercantile Exchange, and market-makers at the New York Stock Exchange (NYSE). The research is part of a venerable sociological tradition, associated especially with Emile Durkheim, which shows the normative underpinnings of markets. Economists, and the traders themselves, tend to see them as embodiments of pure market forces, reflecting prices set through supply and demand; anything else is a distortion that undermines efficiency. Abolafia's intent, on the other hand, is to reorient our attention from economic explanation to social explanation, from the invisible hand of market efficiency to the visible hands of those who construct market arrangements (12). Markets are not natural arrangements; they must be made. At the center of this making is a constant tension between individual self-interest and collective restraint (3). Traders are there to make money, and most revel in the independence and aggression which they see as the heart of capitalism. Indeed, Abolafia chose to study these men (yes, they are virtually all men) because they seemed as close to self-regarding Homo economicus as one can get. They appear on the surface to be driven by the pecuniary self-interest that remains-thanks to the measurability of its payoffs the heart of economic models. If Abolafia can show that even they rely on normative rules and probably must do so to conduct exchangethen markets must be seen as social and moral phenomena. There is a need for sociologists of markets.