This paper investigates a multispectral imaging approach to colour measurement and colour matching of single yarns. The small size of a single yarn makes it impossible for spectrophotometers directly to acquire its spectral reflectance. Multispectral imaging systems, on the other hand, have the potential to measure the reflectance of single yarns as they can record both the spectral and the spatial information of a sample. A multispectral imaging system, namely imaging colour measurement, has been developed to conduct colour measurement of single yarns. A single yarn is first detected from backgrounds by a modified K‐means clustering method. The reflectance of the single yarn is then specified by an averaging method. Comparative experiments based on 100 pairs of single yarns and corresponding yarn windings show that the reflectance magnitude of a single yarn acquired by imaging colour measurement is smaller than that of corresponding yarn winding measured by a Datacolor 650 spectrophotometer. Experiments on 16 single yarns show that the repeatability and spatial reproducibility of the imaging colour measurement system in measuring a single yarn colour are 0.1185 and 0.2827 CMC(2:1) units. A colour matching comparison experiment (pass or fail), using 24 pairs of single yarns and corresponding pairs of solid‐colour yarn dyed fabrics, shows that single yarns measured by imaging colour measurement can achieve similar colour matching results to solid‐colour yarn dyed fabrics measured by the Datacolor 650 spectrophotometer, with degrees of similarity of 87.5 and 83.3% when the CMC(2:1) and CIE2000(2:1:1) colour difference formulas are employed.