XL Axiata Research Articles

Financial Ratio Analysis for PT XL AXIATA Tbk

This study aims to determine the performance of financial statements and health level PT XL Axiata Tbk. This study also investigates based on the ratio of profitability, liquidity, activity and solvency from the 2015-2020 period. The company's soundness assessment method uses the Altman Z-Score method. The results of the study of profitability ratios indicate that the performance of financial statements is not very good because it is not optimal in generating profits. The liquidity ratio shows that the performance of the financial statements is not very good in meeting its current liabilities. The activity ratio shows that the company's financial statement performance is less effective in utilizing the asset turnover ratio and its working capital but has been maximized in collecting receivables from customers. The solvency ratio shows poor financial statement performance because the company's financial risk is very large but the company is able to pay interest expense when it matures. The results of the analysis of the Altman Z-Score method show that the company's health level is in a vulnerable state and has a high risk of bankruptcy

ALGORITMA NEURAL NETWORK BACKPROPAGATION UNTUK PREDIKSI HARGA SAHAM PADA TIGA GOLONGAN PERUSAHAAN BERDASARKAN KAPITALISASINYA

Stock is one type of investment where investors can gain profits in the form of capital gains and dividends. Types of shares based on the level of capitalization are divided into 3 types, namely the first layer (blue chips), the second layer, and the third layer. One of the techniques that investors use in order to make a profit is technical analysis, which is using data of past stock prices and volumes based on the assumption that trends can recur following historical data patterns. Based on the assumptions of technical analysis, it is possible to use data mining to predict stock prices. In this study, stock price predictions will be carried out by comparing three types of companies based on their capitalization, for first layer stocks using PT. Bank Central Asia Tbk (BBCA), the second layer using PT. XL Axiata Tbk (EXCL), and third layer using PT Pembangunan Graha Lestari Indah Tbk. The data mining algorithm that will be used is the Neural Network Backpropagation method. The attributes used as predictors are open, high, low, and volume, while the objective attribute is close. This study aims to determine whether daily stock historical data can be used to predict stock prices using the Neural Network Backpropagation method and how to compare the results of predictions between 3 companies with different capitalization levels. The result of RMSE for BBCA by using the most optimal combination of parameters and 3 hidden layer is 123.84. The result of RMSE for EXCL by using the most optimal combination of parameters and hidden layer 2 is 37.36. The result of RMSE for PGLI by using the most optimal combination of parameters and hidden layer 6 is 6.16. So that the backpropagation neural network algorithm is most optimally applied to third layer companies, PT. Pembangunan Graha Lestari Indah Tbk because the RMSE value is the smallest.

THE EFFECT OF EMPLOYEE WORK ETHICS AND TRAINING ON EMPLOYEE PERFORMANCE AND SERVICE QUALITY AT PT XL AXIATA RIAU

The quality of customer service in companies is often affected by ethics and poor employee performance, lack of employee training on the necessary skills. These challenges lead to companies losing customers, declining quality, and being criticized in terms of service, lack of morale which leads to low productivity and hinders the achievement of PT XL AXIATA's goals. This study aims to determine the effect of employee work ethics and employee training on customer service quality in the service department. In particular, with the main objective to determine the relationship between Employee Performance and Customer Service Quality at PT XL AXIATA, the mediation results of employee training and the influence on the relationship between Employee Performance and Customer Service Quality at PT XL AXIATA. As well as the combined effect of ethics and employee training on the quality of customer service at PT XL AXIATA. The author adopted a descriptive research design. This study uses quantitative methods. The type of data used in this study is primary data, which means that the data is obtained directly by the respondent. In this study, the distribution of questionnaires as many as 83 respondents. The test used to test is a research instrument in the form of validity test, reliability test and classical assumption test. From the results of data processing using the T test (partial) variable Ethics (X1), Employee Training (X2) Able to Influence Employee Performance (Y1) and Service Quality (Y2).

THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA)

The branded web series is one of the latest innovations in the field of the online video advertisement. Unlike advertisements in general that offer products explicitly, branded web series is a form of branded entertainment in the form of a short film format which is packaged into several episodes in the duration of about 5-15 minutes and placed on YouTube. This research aims to know the influence of branded web series on the purchase intention of XL as a telecommunication provider after watching the branded web series Memilih Maju. 138 data were collected through an online questionnaire and analyzed using the PLS-SEM method to assess the relationship between entertainment, informativeness, irritation, advertising value, brand awareness, brand attitude, brand image, and flow toward purchase intention. The results show that entertainment and informativeness have a positive and significant correlation with advertising value, advertising value has a positive and significant correlation with brand attitude, brand awareness, and brand image, brand awareness has positive and significant result with brand image, brand attitude positively significant towards purchase intention, lastly brand image positively significant with brand attitude. Moreover, this research is expected to provide benefits for readers, PT. XL Axiata Tbk., and marketers to develop marketing communication in the form of branded web series.

PENGARUH QUICK RATIO (QR) TERHADAP RETURN ON EQUITY (ROE)PADA PT.XL AXIATA Tbk.

The purpose of this study is to analyze whether there is a positive and significant influence on the Quick Ratio (QR) on Return On Equity (ROE) at PT. XL Axiata, Tbk. which is where this company is less able to use funds efficiently so that it affects the rate of return on capital to investors which greatly influences investors to invest in this company. This research is associative. And the sample of this research was for 10 years starting from 2010-2019. The sampling technique used was purposive sampling. The data collection techniques used in this study were documentation techniques and literature studies. The data analysis techniques used were simple linear regression, coefficients. Simple correlation, coefficient of determination and hypothesis testing (t test). Based on the results of this study, it shows that the quick ratio has no effect on return on equity.Keywords : Quick Ratio,Return On Equity

The Role of Brand Awareness in Mediating the Effect of Message Appeals in Media Advertising on Purchase Intention

Abstract: Competition in telecommunications industry makes industry players look for various ways to get awareness from consumers, one of which is by approaching them through advertising or advertising with the message appeals method that is attracti ve to consumers. The purpose of this study is to determine the message appeald in influencing the purchase intention of XL Axiata prepaid data card users in West Sumatra. The calculation of the number on samples using the Slovin formula with a total sample size of 400 and the sampling of districts / cities from the total sample using cluster random sampling. The collected data were analyzed using the Structural Equation Model (SEM) for all variables. The findings indicate that there is no significant rational appeals effect on purchase intention. Emotional has a significant effect on purchase intention. Rational has a significant effect on brand awareness. Emotional has a significant effect on brand awareness. Brand awareness has a significant effect on purchase intention

Analisis Trafik Pengguna XL Axiata Jakarta Selama Pandemi Covid-19 dengan Menggunakan Metode Regresi Linier

2020 is a very disturbing year for the whole world because in 2020 there is a deadly virus, the virus is called Covid-19. The Indonesian government has a strategy to deal with the Covid-19 virus, namely by implementing Large-Scale Social Restrictions (PSBB). Where the implementation of this PSBB requires residents to do more activities at home. To carry out activities at home, internet access is needed. Therefore, providers are the companies that benefit the most, providers are companies that provide internet services, one of which is XL Axiata. During the Covid-19 pandemic, XL Axiata company wants to conduct analysis for XL Axiata in the next year, whether the traffic of XL Axiata users has increased or decreased and how many devices need to be upgraded or safe. In conducting this analysis, it is necessary to perform fast data processing, data processing using the Data Mining method with Linear Regression techniques. The data to be processed will be obtained from the XL Axiata company, namely XL Axiata traffic data. By processing data using Linear Regression results in future predictions, the West Jakarta Municipality has increased per week by an average of 0.12%, the East Jakarta Municipality has decreased per week by an average of 0.27%, the Central Jakarta Municipality experiences the decline per week by an average of 2.31%, the South Jakarta Municipality experienced an increase per week by an average of 1.17%, and in the North Jakarta Municipality it decreased per week by an average of 0.12%.

ANALISIS ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU CELLULAR XL DI KOTA BANDUNG

From year to year, consumers of cellular operators, especially Global System for Mobiles operators, are increasing. One of the largest telecommunications companies in Indonesia is the open XL Axiata Limited Company. XL Axiata limited company is open. must maintain its performance. With the formation of competitive product attributes provide guidance, assurance, strength, confidence, and expectations to customers that they will be satisfied. The purpose of this research is to find out what attributes can influence purchasing behavior, so it can be seen which attributes are appropriate or not in accordance with the needs and desires of consumers where then the company can develop and perfect its products to better satisfy consumers and company goals in order to be reached

Comparative Analysis of Financial Sustainability Using the Altman Z-Score, Springate, Zmijewski and Grover Models for Companies Listed at Indonesia Stock Exchange Sub-Sector Telecommunication Period 2014 – 2019

This study aims to compare the best bankruptcy prediction models between Altman, Springate, Zmijewski and Grover models against companies listed on the Indonesian stock exchange in the telecommunications sub-sector for the 2014-2019 period. The purposive sampling method is used to obtain a sample of companies with the following criteria: Companies listed on the Indonesian stock exchange, the telecommunications sub-sector, the company has conducted an IPO in 2010, the company is obedient in reporting annual reports from 2014 - 2019 and the company is free from delisting issues. There are 4 companies that meet the purposive sampling criteria, namely PT. Telkom TBK, PT. Indosat TBK. PT. XL Axiata TBK and PT. Smartfren TBK. The data used in this research is secondary panel data. The results showed that only PT. Telkom which is in a healthy financial condition. Meanwhile, PT. Indosat, PT. XL Axiata and PT. Smartfren is consistently in an unhealthy condition based on the analysis of the Altman and Springate models. The calculation of Zmijewski's model and Grover's model gave inconsistent results. Comparative testing of the four bankruptcy analysis models resulted in the Altman, Springate and Grover models recording accurate results but Altman modelling is the best because it is an accurate, consistent, and tested model both descriptively and statistically.

RASIO KEUANGAN UNTUK MENGUKUR KINERJA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2017-2019

Competition in the business world is increasingly competitive, so that companies are required to be able to control business activities better than competing companies. The purpose of this study is to determine the financial performance of telecommunications companies listed on the Indonesia Stock Exchange in terms of financial ratio analysis. The financial ratios used are liquidity ratios, solvability ratio, and profitability ratio. This type of research is qualitative and quantitative research. The research data used is secondary data obtained from the Indonesia Stock Exchange. The results of this study can be seen from the calculation of the liquidity ratio, solvency ratio, and profitability ratio at PT Indosat Tbk, PT XL Axiata Tbk, and PT Smartfren Tbk from 2017-2019 showing poor performance, while the solvency ratio and Net Profit Margin at PT Telekomunikasi Indonesia Tbk is already in good condition.
 
 Keywords: Financial Performance; Liquidity; Solvability; Profitability.

The Influence of Trust, Service Quality, Product Quality and Promotion in Shaping Repurchase Intention in Xl Axiata Providers

Communication is a human need that is quite important in everyday life. In this era of globalization, there have been many prepaid card products that are increasingly diverse, one of which is XL Axiata which is the first private cellular company in Indonesia. The purpose of this study was to determine Trust, Service Quality, Product Quality and Promotion in Forming Repurchase Intention in XL Axiata Provider Users. The subjects of this research are people who use the XL Axiata Provider in Jakarta. The sample used in this study was 145 respondents. The sampling technique was carried out by purposive sampling method. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that trust has a positive and insignificant effect on repurchase intention, service quality has a positive and insignificant effect on repurchase intention, product quality has a significant positive effect on repurchase intention and promotion has insignificant positive effect on repurchase intention.

Measuring service quality in the telecommunications industry from customer reviews using sentiment analysis: a case study in PT XL Axiata

Measuring service quality in the telecommunications industry from customer reviews using sentiment analysis: a case study in PT XL Axiata

Vessel Monitoring System Using GSM Communications Network

The purpose of this study is to monitor the data sent from the ship to the server. This system relies on the internet network to transmit data such as the coordinates of ship position, the direction vessel, the distance of obstacles in a front vessel, the speed vessel, and the length of ship trajectory to the server using the GSM Shield SIM900 module. This study will use four providers such as Telkomsel, XL Axiata, Indosat, and Tri. The benefit of this ship monitoring system research is that it can monitor supervision on ships and access via mobile phones. The result of this study is the system can respond well and send data on the coordinates, the direction, the distance of the obstacle in a front vessel, the speed, and the length of the vessel trajectory. Then the best signal strength is using a Simpati card provider with a signal strength of -65 dBm

Measuring service quality in the telecommunications industry from customer reviews using sentiment analysis: a case study in PT XL Axiata

One of the challenges in the company is to understand the customer perception provided by the company. Service quality is very important to be well maintained by the company. This situation will reflect on how excellent the company in serving customers. Well-maintained service quality is one of the success parameters to enhance customer satisfaction. In this paper, service quality level from customer review was measured by using sentiment analysis, by targeting the customers in Twitter who mention XL Axiata (XL), one of the telecommunication companies in Indonesia. To determine the service quality level, fast large-margin classification methodology and sentiment analysis were used to classify the reviews for seven service quality dimensions in the telecommunication industry: value-added services, billing system, convenience, pricing plans, network quality, employee's competency, and customer service. The result showed that the network quality dimension was the most service quality dimension that obtained review and positive sentiment from the customer.

Analysis of the impact of the Work From Home Policy on Changes in Stock Prices and Transaction Volume Study of Telecommunications Companies at IDX

The work from home policy due to the COVID 19 pandemic is an alternative in preventing the spread of the COVID 19 virus. The general public must get used to working and learning by utilizing telecommunications networks to support work. The increase in internet network traffic is expected to provide a stimulus for telecommunications companies. This study examines the sentiment of work from home to changes in price and transaction volume of shares of two companies, namely PT. Telkom Indonesia Tbk and PT. XL Axiata. Tbk. The analysis technique in this study uses quantitative analysis techniques with a paired t-test sample test. Data collected from the Indonesia Stock Exchange with the type of secondary data. Researchers used the paired t-test sample test using SPSS 21 software. The results showed that PT Telkom Indonesia Tbk indicated a significant price change of Rp. 343 before the policy but the volume of transactions increased after the announcement of the work from home policy. PT XL Axiata Tbk had a significant change of Rp. 126 which was higher before the work from home policy, but the transaction volume had no significant effect before and after the work from home policy.

ANALISIS DAMPAK PENERAPAN PSAK 72 TERHADAP KINERJA KEUANGAN PERUSAHAAN TELEKOMUNIKASI DI MASA PANDEMI COVID-19

This study aims to determine how the impact of the application of PSAK 72 on the financial performance of telecommunications companies during the Covid-19 pandemic. This research was conducted in the telecommunications sector, which was affected by the issuance of PSAK 72. This research uses descriptive quantitative analysis techniques. The sampling technique uses non-probability purposive sampling technique, namely telecommunication companies listed on the Indonesia Stock Exchange that meet the predetermined criteria. The following three telecommunication companies which become the research sample, namely PT. Telekomunikasi Indonesia Tbk, PT. INDOSAT Tbk AND PT. XL AXIATA Tbk. The results of this study indicate that the application of PSAK 72 resulted in the financial performance of the three companies not being a little better when compared to the previous standard. The difference in the revenue recognition provisions based on PSAK 72 and the previous standard caused a slight change in the value of revenue from contracts with customers in the third quarter of 2020, so that the revenue value was smaller when compared to using the previous standard. On the other hand, based on the assessment of the three companies, the Covid-19 pandemic has not had a significant adverse impact on the business continuity of PT Telkomsel Indonesia Tbk, PT. INDOSAT Tbk and PT. XL AXIATA Tbk.

Financial ratio analysis to Assess the Performance of Telecommunications Companies Listed on the Indonesia Stock Exchange 2017-2019

<em>This study aims to assess the company's financial performance using financial ratio analysis of Telecommunications companies listed on the Indonesia Stock Exchange 2017- 2019 period. The sampling technique used was purposive sampling so that selected in this study PT Telekomunikasi Indonesia (Persero) Tbk, PT XL Axiata Tbk, PT Indosat Tbk and PT Smartfren Tbk, The type of data used in this study is secondary data which includes data on annual financial statements from 2017 to 2019. The analysis tool use the analysis of liquidity ratios, solvency and profitability. The results of the study were reviewed from the liquidity ratio using the current ratio and quick rasio, then the highest level of ratio obtained from 2017 to 2019 was PT Telekomunikasi Indonesia (Persero) and the lowest was PT Smartfren Tbk, however, the four companies produce ratios from 2017-2019 under the ratio valuation standard. This shows that the company's performance is not healthy because the company is unable to guarantee its current debt with its total current assets (liquid). The solvency ratio from the calculation debt to asset ratio shows that PT Telekomunikasi Indonesia (Persero) Tbk has the lowest ratio compared to other companies from 2017 to 2019, but out of all of the surveyed telecommunications companies show the results of the ratio exceeds the standard solvency ratio so the company is in a bad condition. Having a solvency ratio that is getting higher every year is feared that the company will not be able to guarantee long-term debt with the total assets it has (insolvable). Profitability ratios generated in telecommunications companies that were studied by calculating economic profitability/ return on investment and profitability of their own capital/ return on equity showed that the performance of companies that experienced a decline in profits from 2017 to 2019, even Smartfren suffered losses for three years in a row. This shows the company's performance in a bad condition</em>

INFLUENCE ON SERVICE QUALITY, PRODUCT QUALITY, PRODUCT DESIGN, PRICE AND TRUST TO XL AXIATA CUSTOMER LOYALTY ON STUDENTS OF PGRI KARANG SARI BELITANG III OKU TIMUR VOCATIONAL HIGH SCHOOL

Motivation by business rivalry condition of the telecommunications industry from time to time are getting tight, so the company must create a new marketing strategy to maintain and gain market share higher. As for the problem with this study is "Are service quality, product quality, product design, pricing and trust affect customer loyalty XL Axiata products at the SMK PGRI Karang Sari Belitang III OKU Timur". This study tried to determine the factors that influence consumers make loyalty to the XL Axiata products, especially on students who use the XL Axiata products at the SMK PGRI Karang Sari Belitang III OKU Timur. The purpose of this study to analyze the effect of each - each variable, the quality of product (X1), quality of service (X2), product design (X3), and the price (X) and trust (X5) to customer loyalty (Y). In this study, data were collected through questionnaires to 100 respondents XL Axiata product users in the SMK PGRI Karang Sari Belitang III OKU Timur using purposive sampling method to determine the response of respondents to each variable. Then analyze the data obtained in the form of quantitative analysis and qualitative analysis. Quantitative analysis include validity and reliability test, the classic assumption test, hypothesis testing via the F test and t test and analysis test, the coefficient of determination (R2). Data analysis techniques used were linear regression analysis that serves to prove the research hypothesis. The data that have met the test validity, test reliability, and classical assumption processed so as to produce the following regression equation: Y = 0,274 X1 + 0,218 X2 + 0,270 X3 + 0,238 X4 + 0,207 X5 Results of the analysis found that five factors, product quality , service quality, product design, pricing and the trust has a positive and significant influence on customer loyalty. Hypothesis testing using t test showed that five independent variables found to significantly affect customer loyalty as dependent variables. Then through the F test showed that the variable service quality, product quality, product design, pricing, and the trust has a significant jointly in customer loyalty. Figures adjusted R square of 0.532 indicates that 53.2 percent of the variations of customer loyalty can be explained by five independent variables used in the regression equation. While the rest of 46.8 percent is explained by another variable outside kelimat variables used within this research.
 
 Keywords : quality product, service quality, product design, pricing, trust, customer loyalty

Perception of Adolescents About Intrusive Advertising at Telkomsel Providers and XL Axiata

This research aims to find out the perception and decision-making of consumers related to intrusive advertising in Telkomsel and XL Axiata providers among Yogyakarta teenagers. This research uses qualitative descriptive methods by conducting observations, in-depth interviews with Telkomsel and XL Axiata provider users, and documentation of examples of intrusive advertising. The results of this study found that the perception of provider users could be positive and negative perceptions of intrusive advertising. Provider user perception is divided into three categories: The first category is the provider user who does not care about intrusive advertising. The second is the user of the provider who is disturbed by the intrusive advertising and continues to use the provider. Third, the user of the provider who is very disturbed by the intrusive advertising and replaces the provider with another. These perceptions can influence decision-making to use the provider. This research contributes in the form of advice to providers to follow the ethics of Indonesian advertising so as not to interfere with the convenience of users while browsing.

The Decision on the Selection of the Best Cellular Card Operator Internet Package Using the Analytical Hierarchy Process (AHP) Method

The development of smartphone users who are used for internet access and social media is growing rapidly. So many internet data package providers issued by cellular card operators such as Indosat Ooredoo, Smartfren, Telkomsel, Tri and XL Axiata are competing to provide internet access services to consumers with competitive tariffs, quotas, active periods, speed of access, and promos Another interesting thing is that consumers feel confused and have difficulty in determining and selecting cellular card operators in accordance with the desired criteria, the reason being that there are many cellular card operators provided by telecommunications, so Analytical Hierarchy Process (AHP) methods are needed to solve the problem. The purpose of this study is to assist consumers in choosing internet packages on cellular card operators that suit their needs and make it easier for consumers to make decisions from a variety of criteria using the AHP method. The results of this study from many selected keriteria were chosen quickly and validly that Telkomsel became the best solution for internet package choices by 28% compared to 4 other cellular operators.Keywords: Internet Data Packages, Cellular Operators, AHP.