The article analyzes the information confrontation and the influence of the media of the South Caucasus states on the evolution of the Nagorno-Karabakh conflict and its settlement on the example of the Bishkek Protocol of May 5-12, 1994. The activity of regional media in the conditions of the formation of the Republic of Azerbaijan and the Republic of Armenia as independent subjects of the world political process in the post-bipolar period is considered. The peculiarities of the functioning of mass media in the conditions of the active phase of the conflict and in the post-conflict period are revealed. The information concepts, strategies and ideological features of the media of the Republic of Armenia and the Republic of Armenia, which were used by the conflicting parties when covering the signing of the Bishkek Protocol and subsequently, are studied in detail. The role and significance of the media, their influence on the dynamics of the ethnopolitical conflict and the formation of geopolitical stability in the South Caucasus are investigated. Based on the analysis of publications in the main state print media of the Republic of Azerbaijan and the Republic of Armenia, regional electronic mass media, the author comes to the conclusion about the urgency of the problem – the negative influence of the media on the peaceful settlement and post–conflict situation in the region. The characteristic principles, approaches, ideological concepts and information strategies that were used by the Azerbaijani and Armenian media when covering the signing of the Bishkek Protocol are identified. A differentiated approach is noted in the process of covering the peace treaty. The main trends in the information policy of the parties in the period under review – from 1994 to 2021 are identified. The destructive role of the media, which acted as a tool of manipulation within the framework of long-term information and propaganda campaigns to discredit the Bishkek Protocol, is pointed out. The scientific novelty lies in the fact that on the basis of the studied publications, trends have been identified to belittle the historical significance of the Bishkek Protocol in order to resume the armed conflict and its “unfreezing” already in the first quarter of the XXI century.
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