This article aims to analyze deliberative democracy, based on Jürgen Habermas' theory, applying it to the context of public and private entities, with a focus on gender equality in the 2023 Women's Football World Cup. The article will present a replicable model of social auditing, integrating Habermas' communicative rationality with the guidelines of the Brazilian Courts of Auditors. A connection will also be established between communicative rationality and administrative practices for the management of complex systems, since they share foundations of validity, correctness, sincerity, and truthfulness. The questions are based on the reports produced by the international media during the mega-event, using gender inequality as a category. The central argument lies in measuring the permeability of democratic civic common sense and identifying barriers to communication and effective engagement. The article seeks to contribute to citizen education and the integration of theory and practice in the face of the challenges of participatory democracy. The research presents two important results, the first confirms recent research on gender inequality in sport, as media coverage demonstrated disparities in women's football, and the second is the failure to comply with the rules of citizen transparency of sports entities.