BackgroundThe extension project “UNIRIO is madness: the improvement of mental health competences and skills.” work since 2015 with “Ponto de Cultura Loucura Suburbana” on the promotion of mental health and culture style in Brazil. The project work on the development of psychosocial rehabilitation for psychiatric patients, their families and the community.AimsParticipate on the production and execution on the artistic/therapeutic workshop that demystify the social stigmatizing vision about psychiatric patients.MethodsThe activities developed are: administrative actions; institutional strengthening for social inclusion initiative through work; and the Carnival Block organization.ResultsThis study work on constituting a social inclusion initiative through workshop that generate employment, e.g.: sale material production, financial management, material replacement. Although we do all the preparative to the Carnival Block–“Loucura Suburbana”.ConclusionThe relationship with the psychiatric patients shows that social inclusion through carnival workshop practice is the primary means for the identity of people suffering from mental disorders and contribute to reduce community social stigma.Disclosure of interestThe authors have not supplied their declaration of competing interest.