Work-related Social Media Research Articles

Factors influencing the intention to use social media for work-related purposes at a South African higher education institution

Orientation: The rapid development of information communication technology (ICT) has changed much of contemporary society. ICT’s influence extends to the working context with ramifications not only for employees but also for the entire organisation.Research purpose: The primary purpose of this research was to investigate the behavioural intention of a sample of employees at a traditional higher education institution to make use of social media within the workplace.Motivation for the study: Social media has become a common tool within society for communication and networking purposes. An understanding of the factors that influence behavioural intention to use social media within the workplace can assist the organisation to better manage social media usage within the workplace.Research design, approach and method: The research adopted the positivism paradigm with a quantitative research approach. The data were analysed making use of exploratory factor analysis and multiple regression analysis. A traditional higher education institution was chosen as the research site for the study, relying on a convenience sample (n = 134) and data gathered using the work-related social media scale and behavioural intention to use scale.Main findings: Although most employees make use of social media for problem-solving and communication purposes already in the workplace, organisations should allow their employees to help manage their reputation on social media.Practical and managerial implications: An understanding of the factors that influence behavioural intention to use social media within the workplace can serve as a useful precursor for both employee and organisational-specific interventions. This study has specific relevance to the use of ICT platforms, such as social media, in traditional higher education institutions in South Africa. The study’s results are therefore useful to both employees as end-users and managers as drivers of such interventions in the workplace.Contribution: This study is one of the first within a South African work context to investigate social media usage in a traditional higher education institution and proposes a workplace social media usage framework (WSMUF) that helps not only employees but also the entire organisation to predict intention to use social media in the workplace.

Supervisor and policy roles in social media use as a new technology in child welfare

This analysis examines the role of agency policy and supervision in the decision-making of child welfare workers about their work-related social media use. Data were collected using a mixed-methods internet-based survey of 171 child welfare workers and interns about their social media use related to their direct-practice work with child welfare clients. The study finds that supervisor approval and agency policy is correlated with worker's social media use, and that workers find utility in social media use, but have poor clarity about how they should use social media in the child welfare work setting. These results suggest a need for agency policy and practice guidelines. Implications for child welfare agencies include an opportunity to consider the types of policy development necessary to ensure that multiple stakeholders are represented in policy and practice decisions, and that they reflect the possible benefits and risks of social media use.

Understanding social media governance: seizing opportunities, staying out of trouble

PurposeThe rise of social media such as Facebook and Twitter has provided employees with means to share work-related information. Increasingly, social media governance policies are implemented to negotiate the risks and opportunities of such behaviors. The purpose of this paper is to unveil the motivations behind managers’ attempts to govern these behaviors.Design/methodology/approachSemi-structured interviews were conducted with ten communication managers of various organizations. Higgins’ regulatory focus theory (Higgins, 1997) was used to examine whether managers adopted a prevention or promotion focus to social media, and whether regulatory focus affected the measures taken toward social media governance.FindingsPrevention and promotion foci were both observed among managers, and differed per communication model. Managers who employed dialogic models of communication were primarily promotion-focused and emphasized opportunities to improve stakeholder relations, while managers who employed one-way models were primarily prevention-focused and highlighted the risks of social media (e.g. the risk of employees publishing messages that contradict corporate communication and confuse stakeholders). Social media governance differed depending on regulatory focus. In the prevention scheme managers usually attempted to regain control by restricting social media to private use only, while in the promotion focus managers trained and facilitated employees for work-related social media use, to various extends.Originality/valueBy examining the interplay of regulatory focus, communication models and governance, this paper sheds light on the rationale behind social media governance policies that are implemented in organizations.

Social media’s dark side: inducing boundary conflicts

Purpose The purpose of this paper is to examine the negative consequences of work-related social media use, and the extent to which the presence of social media policies in organizations are able to mitigate these consequences. Design/methodology/approach Internet-based survey data (N=575) was analyzed using structural equation modeling to test the indirect effect of social media use on exhaustion through work/life conflict. Findings This study shows that there is a dark side to social media use, as employees’ work-related social media use might be intrusive to their personal lives while simultaneously increasing life to work conflict. Furthermore, the results indicate that the current implementation of social media usage policies at work is not sufficient to defend employees against the negative consequences of social media use; namely, work/life conflict and ultimately exhaustion. Research limitations/implications The indirect pathways are assessed using cross-sectional data, which makes verifying causal relationships difficult. Practical implications The findings underscore the need for contemporary organizations to pragmatically intensify their efforts to mitigate the impacts of boundary conflict on workers’ well-being that result from increased use of social media for work. Originality/value This paper is among the first to demonstrate that the use of social media for work is related to exhaustion through increased work/life conflict.

Employees work-related social-media use: His master's voice

This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that – in a work-related context – social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.

Validation of the Beneficial and Harmful Work-Related Social Media Behavioral Taxonomies

Although social media are increasingly used by employees during work, little is known about what employees are actually doing on social media or why. To remedy this key gap in the literature, a series of three studies were conducted. In Study 1, a qualitative critical incident study was conducted to develop a taxonomy of social media behaviors that are beneficial to work performance, along with a taxonomy of behaviors that are harmful. In Study 2, the Work-related Social Media Questionnaire (WSMQ) was developed to measure these behaviors. In Study 3, cross-validation and criterion-related validity evidence was collected on the WSMQ. Behaviors identified by employees as harmful to job performance were positively related to counterproductive work behaviors and negatively related to task, contextual, and adaptive job performance. Behaviors identified by employees as beneficial to job performance were generally unrelated to actual job performance. Thus, behaviors identified as harmful by employees were indeed harmful, but behaviors identified as beneficial were not beneficial. This suggests limited value in permitting access to social media by employees without a particular plan in place to utilize the features of social media productively.