A comprehensive assessment of the level of environmental competitiveness of agricultural enterprises of the Carpathian region of Ukraine allows to recognise them as priority, important competitors of high quality and safe agricultural products with geographical indication. In this regard, the problem of developing and implementing an environmental competitiveness strategy of agricultural enterprises in the Carpathian region, which is characterised by a relatively low level of environmental pollution and has significant land and resource potential for the production of the main types of agricultural products, is being updated at the national level. Methodology. The article uses the methods of induction, deduction, analysis, synthesis, statistical sampling, comparison, expert opinions, associations and analogies. Results. The identified conceptual foundations of the competitive environmental strategy of agricultural enterprises at the regional level provide for improvement of the regulatory and legal support for their functioning. A grouping of farms in the Carpathian region of Ukraine was carried out according to two key criteria: the area of agricultural land and the number of farms. Based on the results of the analysis, a matrix of problematic aspects of the development of organic agriculture is formed, which is based on the following levels of management: legislative-institutional and organisational-economic. Practical implications. Implementation of a competitive environmental strategy in the Carpathian region of Ukraine requires active and coordinated work of government authorities, scientific institutions, NGOs and the private sector. This will help to preserve and rationally use the region's environmental resources, ensure its sustainable development and improve the quality of life. Value/Originality. The paper suggests and evaluates the environmental competitiveness of agricultural enterprises in the Carpathian region of Ukraine using the integrated index of environmental competitiveness based on the data of the State Statistics Service of Ukraine.
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