Internet Word Research Articles

Effects of Social Media on Branding ——The Rise of Creative Advertising Marketing

In the Web2.0 era, social media has developed into the most compelling area in the global media industry and brought online users a fresher experience and more creative network communication application models. Both its social impact and economic development have become the new engine and growth point of the media industry. More and more brands and companies put their advertising budgets on social media advertising, because social media advertising is not only affordable but also able to accurately target the consumer group. The Internet word of mouth formed by social media is reshaping the relationship between brands and consumers. At the same time, the way audiences receive and disseminate information has undergone tremendous changes, and advertising creative communication is also facing huge challenges. This article will analyze the development process and trends of social media from the perspective of its core technology and communication characteristics, and then explore the social-psychological impact and cultural value of social media brought to brand communication.

Service quality improvement strategies of online car-hailing based on SPC-PCN method

Online car-hailing service is practicing the concept of sharing, bringing new energy and convenience to the transportation market. However, with its rapid development, service issues have become increasingly prominent, and improving service quality is the key to the sustainable growth of the online ride-hailing industry. Microblog, as a major online platform for gathering public views, have become one of the significant media for publishing and disseminating information nowadays, which also contains numerous views of online taxi users on online taxi services. Aiming at the deficiency of online car-hailing service under microblog public opinion, this paper integrates Service Profit Chain (SPC) and Process Chain Network (PCN) from the perspective of service management. Firstly, a crawler program is used to collect the Internet Word of Mouth data related to online taxi. Then, a BERT text classification model is constructed to roughly classify the data, and the accuracy of this model is tested to 94.54 %. Afterwards, layer segmentation is implemented based on SPC and CatBoost. Besides, a series of problems in the current online taxi service, such as poor attitude of drivers, unsafe driving, and inefficient communication with the customer service staff, have been identified by using sentiment analysis and frequent mining methods. Finally, PCN analysis is used to optimize the online taxi service, proposing strategies such as setting a reservation reminder function, building a dynamic feedback mechanism, and establishing a contact point for lost and found items. The new SPC-PCN online taxi service system constructed in this paper is vital for service quality optimization, and can also promote the sustainable growth of the online taxi market.

A Review of Causes and Countermeasures of Language Aphasia

At present, the Internet language is booming, new forms of expression emerge in an endless stream, and a series of Internet words spread quickly with simple and crude expressions. Many young people are unable to put their strong opinions or feelings into words when they want to express them so they fall into the situation of "word aphasia". There are three main manifestations of verbal aphasia, which can cause the degradation of personal expression and create language barriers. The paper explores the expression of verbal aphasia, the causes of verbal aphasia, the harm of verbal aphasia, and the solution to verbal aphasia. The research methods of study include the investigation analysis method, observation method, and so on. People can solve the problem of aphasia by insisting on reading, improving media literacy, and purifying the network environment. The study of verbal aphasia is mainly about the causes of this social imagination, the harm it can bring, and what strategies are available to solve it.

Research and Effectiveness Evaluation of Word-of-Mouth Marketing Strategies Based on Social Media

The rapid development and popularization of mobile internet technology have changed the way information is obtained and communicated. Various social media and e-commerce websites have emerged one after another, providing convenience for the public to participate in online comments and creating a good communication environment for Internet Word of Mouth (IWOM). Social networks are either a brand new internet application, a revolutionary way of information exchange, or a disruptive business model, but they are also a powerful booster for integrating the virtual world of the internet with the real world of humanity. Word of mouth (WOM) communication on social media has the characteristics of anonymity, fast communication efficiency, and rich communication forms, as it is utilized by many enterprises as a marketing model with low investment and high returns. Using social media platforms for word-of-mouth marketing (WoM) has advantages that traditional marketing models cannot match, but it also brings challenges to enterprises. This article constructs an optimization model for e-commerce WoM strategy based on social media and demonstrates the existence of the optimal solution. Analyzed the advantages of using social media for WoM and provided relevant marketing strategies, hoping to provide reference for relevant researchers.

COMPOUND WORD IN INTERNET DATING TERMS

In this study the authors analyzed the Compound Word in Internet Dating Terms. The author focuses on analyzing the merge of words from existing words to rise the new words/meanings or can also be referred as compounding. The data taken by the author are the words that exist in the term of internet dating by taking examples from cases in social media, namely Twitter. Examples of data cases taken by the author are calculated from March 31, 2020 - March 31, 2022. The method used in this study is descriptive analysis. According to Rakhmat (68), descriptive research method is a research method that only describes situations/events but also explain the data systematically. In researching the selected data, the writer classified the data based on the elements that make up words/expressions on internet dating by focusing on Endocentric and Exocentric Compound. From the analysis, it can be concluded that compound words in internet dating terms were formed mostly by free morphemes, most compound words were not compositional. This means that most compound words are exocentric. 
 Keywords: Compounding, Exocentric, Endocentric, Internet dating

Exploring the Teaching of New Internet Words in International Chinese Language Teaching

With the advent of the information age and the rapid development of Internet technology, the Internet has become an indispensable part of people's life and study. In this context, a large number of new vocabularies have emerged and spread rapidly, including a large number of new words on the Internet. These new Internet words have enriched the modern Chinese vocabulary system in a unique way and have brought a great impact on traditional Chinese teaching. Therefore, how to better teach new words on the Internet has become an urgent problem. This paper discusses how to integrate new Internet words into the teaching of Chinese as a foreign language, hoping to provide some reference opinions for colleagues engaged in the field of Chinese as a foreign language education.

DEVELOPMENT AND FUNCTIONS OF INTERNET TERMINOLOGY: ABBREVIATION AND NOMINATION

The foundation for the ongoing enrichment of linguistic vocabulary is laid by the quick advancement of technology, production, globalization, and integrating in the world. It should be underlined that the research of Internet words between Uzbek as well as English, the production of dictionaries to a certain extent, editing, all benefit from the appropriate use of the enormous expertise amassed in the field of linguistics. The language used on the Internet has its own nuances. The assumption that the phenomena of metaphorical use of phrases is valid and is brought about by the study of terminology. These following are the list of Internet term specifics: 1) open Internet concepts; 2) lack of association between species and variants; 3) emotional components which complicate it; 4) genetic bonds and active role with common vocabulary; 5) adopting of appropriations; 6) rapid vocabulary enrichment. The way that Internet terms are perceived is changing, which has an immediate influence on the number of names which are related to some of those terms.

Chinese marriage websites: Research on the word-of-mouth marketing strategies of Singles Village

Internet Word of Mouth (IWOM) is a positive or negative review of a particular product, service, or company posted and disseminated online by consumers using the Internet. Compared to traditional word-of-mouth, IWOM is characterised by its speed of dissemination, its wide reach and its negative impact on companies. Word-of-mouth marketing based on IWOM is a profound change in marketing history and represents a future trend in marketing development. Research on IWOM is still in its infancy, and relevant results are scarce. This paper starts with an analysis of the characteristics of IWOM and its communication features in the online environment, discusses in depth the application of IWOM objects and communication channels in the dating website Single Valley, and points out the differences between its traditional word-of-mouth communication. For IWOM channels, the paper delves into their classification, implementation forms, influencing factors and key points; for IWOM objects, the paper defines their connotations and principles of acquisition and processing. The business model of word-of-mouth marketing in the online environment and its impact on consumers is also categorised and analysed. Finally, the case of Single Valley is analysed about the reasons for the success of IWOM in this case. Based on this, the strengths and weaknesses of IWOM are presented, and the trends of IWOM are predicted. The above research will help companies gain a clearer and more comprehensive understanding of the importance, characteristics, and trends of word-of-mouth marketing in the online environment and help marketing organisations develop effective IWOM strategies based on specific consumer groups.

Web 3.0 and its Reflections on the Future of E-Learning

Abstract: There is a large number of diversity in Web 3.0 technologies accessible for incorporation in the educational environment, but recognize how to use these and can be fascinating to the instructor. Web 3.0 is also known as technologically advanced medium which enables the user to Read/Write/Execute and also enables the machines to carry out some of the thinking so that it can be accessible for the human beings. The acceptance of Web 3.0 technologies is quite easy and it contains more than the Internet and basic word processing techniques. An analysis on Web 3.0 applications, which are easy to use, reasonable, and require minimum technology skills. Web 3.0 items that can be easily executed by learners or by the instructors include podcasting, weblogs, etc. Web 3.0, always uses the Internet as its transfer technique which can be an effective method of making a dynamic learning and teaching experience. Keywords: Web 3.0 technologies, Semantic Web, e-Learning, educational environment.

Increasing Brand Awareness of Keka Catering Through Social Media “Instagram”

This creative thesis to solve the problem that KeKa Catering has. KeKa Catering is different with the general catering which serve it daily and has same menu. However, KeKa Catering has different menu which are Banjarmasin’s foods and snacks. Their problem is there is still many people who do not recognize their brand or product. Even though KeKa Catering already has their promotional tool, which is Instagram, but they do not use it properly. That is why developing their Instagram account is the best way. It is because will cost less than marketing booklet and the other tools. There are 12 contents on their Instagram account. The customer of KeKa Catering is around 25 until 35 years old. That is why I use slang or internet word for the choice of language. With Instagram the target customers are broader, and many people will recognize easily.Keywords: brand awareness, catering, social media, Instagram

Exploration of Influencing Factors on Mechanism of Chinese Users' Continuous Trust in Transactional Virtual Community

This paper studies the formation path of user trust in transactional virtual community, explores the relationship between website perception, merchant reputation and user's personal trust tendency and user's initial trust, and introduces the characteristics of internet word of mouth and sense of virtual community into the analysis framework from initial trust to continuous trust. This research used a quantitative design by developing questionnaires to collect data through the snowball sampling approach from 390 Chinese users of the well-known transactional virtual communities as research population, such as JD community, Dianping community, Tmall community, Xiaomi Forum, Dangdang - online reading community, etc. The results show that users' website perception, merchant reputation and personal trust tendency these three factors have significant positive effects on the formation of initial trust of users. And merchant reputation played the most important role in influencing initial trust of users than any two factors, followed by user's trust tendency and website perception. Besides, initial trust of users was shown to has a significant positive effect on continuous trust of users in transactional virtual community. Furthermore, the characteristics of internet word of mouth was found have significant mediation effect on initial trust and continuous trust of users. More specifically, 41.7% of the influence of the initial trust on the continuous trust was due to the internet word-of-mouth. The findings of this study provide transactional virtual community marketers and managers’ valuable insights into developing effective marketing strategies to improve their community’s service.

Can Website quality Moderate the Relationship between Information‐task‐fit and Electronic word of mouth?

Information technology expertise has comprehensively revamped and made well recognized, the hospitality and tourism industry. Electronic businesses, which are different type of commercial business was constructed and established with the help of the internet, and this now affects the way clients react. The current research seeks to explore the effect of information‐task‐fit, on electronic word of mouth (eWOM) of users of Turkish airlines. Furthermore, the present study examines the moderating role of website quality on the aforementioned relationship. Six hundred and four usable questionnaires were obtained online within a 6 month period with the use of Google forms The current study used a quantitative and cross‐sectional type of research method. The anticipated interactions were estimated using structural equation modeling. All anticipated relationships were supported, with discernment that the availability of users required information on the website impacted them to engage in eWOM. As hypothesized, the quality of the website, moderated the relationship between information‐task‐fit (INTF) and eWOM. The consequences of the present research proposes comprehensions into maintaining and why not improving the website quality by making the website user friendly, so as to attract potential users and keep current users. This study's complete model is scare in the airline service literature. In consequence there should be an added research on the influence of information task fit website information and design on supposed service quality and internet word of mouth. Managers should also uphold an elevation website ethics by employing good professional website builders to attract their usage. This study offers inferences for airline website quality.

Cannabinoid, Terpene, and Heavy Metal Analysis of 29 Over-the-Counter Commercial Veterinary Hemp Supplements.

PurposeThe use of veterinary low tetrahydrocannabinol (THC) Cannabis sativa (ie, hemp) products has increased in popularity for a variety of pet ailments. Low-THC Cannabis sativa is federally legal for sale and distribution in the USA, and the rise in internet commerce has provided access to interested consumers, with minimal quality control.Materials and MethodsWe performed an internet word search of “hemp extract and dog” or “CBD product and dog” and analyzed 29 products that were using low-THC Cannabis sativa extracts in their production of supplements. All products were tested for major cannabinoids including cannabidiol (CBD), ∆9-tetrahydrocannabinol (THC), cannabigerol (CBG), and other minor cannabinoids, as well as their carboxylic acid derivatives (CBDA, THCA, CBGA) using an ISO/IEC 17025 certified laboratory. Products were also tested for major terpenes and heavy metals to understand constituents in the hemp plants being extracted and distributed.ResultsAll products were below the federal limit of 0.3% THC with variable amounts of CBD (0–88 mg/mL or g). Only two products did not supply a CBD or total cannabinoid concentration on their packaging or website, while 22/29 could supply a certificate of analysis (COA) from a third-party laboratory. Ten of the 27 products were within 10% of the total cannabinoid concentrations of their label claim with a median concentration of 93% of claims (0–154%). Heavy metal contamination was found in 4/29 products, with lead being the most prevalent contaminant (3/29).ConclusionThe products analyzed had highly variable concentrations of CBD or total cannabinoids with only 18 of 29 being appropriately labeled according to current FDA non-medication, non-dietary supplement or non-food guidelines. Owners and veterinarians wanting to utilize CBD-rich Cannabis sativa products should be aware of low-concentration products and should obtain a COA enabling them to fully discuss the implications of use and calculated dosing before administering to pets.

Internet-word compared with daily-word priming reduces attentional scope.

This study tested whether one aspect of cognitive processing, namely visual attentional scope, was more narrow in an Internet environment compared to a daily-life environment. Words related to the Internet and words related to daily life were used as priming stimuli before participants had to respond to a Navon letter to assess attention to global vs. local targets. In Experiment 1, reaction time during the Navon task showed that global processing priority was greater after daily words than after Internet words. In Experiment 2, ERP data showed significantly larger P2 amplitudes induced by global letters than local letters in the two conditions. After Internet-word priming, a smaller N2 amplitude was induced by local letters than by global letters, but this difference was not observed after daily-word priming. The influence of priming on attentional scope might have occurred at the stage of cognitive control, indicating that it was easier to resist the interfering effect of global letters in the Internet-word condition than in the daily-word condition. The results of both experiments suggest that attentional scope is narrower in an Internet environment than in a daily-life environment.

Abdominal Physical Signs and Medical Eponyms: Part I. Percussion, 1871-1900.

Percussion is derived from the Latin word to hear and to touch. Percussion of the abdomen is used to detect areas of tenderness, dullness within an area of tenderness suggestive of a mass, shifting dullness representing fluid or blood, splenic, hepatic and bladder enlargement, and free air in the peritoneum. Covered are abdominal signs of percussion attributed as medical eponyms from the time-period beginning in the mid-late nineteenth century. Described is historical information behind the sign, descriptions of the sign, and implication in modern clinical practice. PubMed, Medline, online Internet word searches, textbooks, and references from other source text. PubMed was searched using the Medical Subject Heading (MeSH) of the name of the eponyms and text words associated with the sign. Percussion signs defined as medical eponyms were important discoveries adopted by physicians prior to the advent of radiographs and other imaging and diagnostic techniques. The signs perfected during this time-period provided important clinical cues as to the presence of air within the peritoneum or rupture of the spleen.

Abdominal Physical Signs and Medical Eponyms: Part II. Percussion and Auscultation, 1924-1980.

Percussion and auscultation are derived from the Latin words to touch and hear, respectively. Covered are abdominal percussion signs and ausculatory signs discovered from 1924 to 1980. Signs ascribed as medical eponyms pay homage to these physicians who provided new and unique insights into disease. PubMed, Medline, online Internet word searches, textbooks, and references from other source text. PubMed was searched using the Medical Subject Heading (MeSH) of the name of the eponyms and text words associated with the sign. Many of these signs have been discarded because of modern imaging and diagnostic techniques. When combined with a high clinical suspicion, positive results using percussion combined with palpation is a useful bedside technique in detecting splenic enlargement. Thus, some of these maneuvers remain important bedside techniques that skilled practitioners should master, and along with a meaningful history, provide relevant information to diagnosis. It is through learning about these signs that we gain a sense of humility on the difficulty physicians faced prior to the advent of techniques that now allow us an easier way to visualize and diagnose the underlying disease processes.

Abdominal Physical Signs and Medical Eponyms: Part III. Physical Examination of Palpation, 1926-1976.

This paper describes medical eponyms associated with abdominal palpation from the period 1926-1976. Despite opposition by some, eponyms are a long standing tradition and widely used in medicine. The techniques may still be useful in some cases, assisting in the selection of an appropriate and cost-effective approach to patient care. In this piece, we cover signs named in honor of physicians who contributed to medicine by developing new palpatory techniques in an attempt to better diagnose disease of the abdominal wall, umbilicus, gallbladder, pancreas, and appendix. PubMed, Medline, online Internet word searches, textbooks, and references from other source texts. PubMed was searched using the Medical Subject Heading (MeSH) of the name of the eponyms and text words associated with the sign. We describe brief historical background information about the physician who reported the sign, original description of the sign, and its clinical application and implication into today's medical practice.

Abdominal Physical Signs of Inspection and Medical Eponyms.

An eponym in clinical medicine is an honorific term ascribed to a person(s) who may have initially discovered or described a device, procedure, anatomical part, treatment, disease, symptom, syndrome, or sign found on physical examination. Signs, although often lacking sufficient sensitivity and specificity, assist in some cases to differentiate and diagnose disease. With the advent of advanced technological tools in radiological imaging and diagnostic testing, the importance of inspection, the initial steps taught during the physical examination, is often overlooked or given only cursory attention. Nevertheless, in the era of evidence-based and cost-effective medicine, it becomes compelling, and we contend that a meticulously performed history and physical examination, applying the basic tenets of inspection, remains paramount prior to obtaining appropriate diagnostic tests. PubMed, Medline, online Internet word searches and bibliographies from source text and textbooks. PubMed was searched using the Medical Subject Heading (MeSH) of the name of the eponyms and text words associated with the sign. We describe the historical aspect, clinical application, and performance of medical eponymous signs of inspection found on physical examination during the 18th to 20th centuries.

Abdominal Physical Signs and Medical Eponyms: Part II. Physical Examination of Palpation, 1907-1926.

Abdominal palpation is an important clinical skill used by physicians to detect the cause of the underlying disease. Abdominal physical signs reported as medical eponyms are sometimes helpful in supporting or confirming clinical suspicion of a diagnosis. With the advent of advanced and rapid imaging techniques physicians often know the diagnosis prior to setting their hands on patients. Nevertheless, knowledge of these signs may still remain important in settings where imaging may not be readily available and importantly provide deeper insights into the mechanism of disease. In this paper, described are medical eponyms associated with abdominal palpation from the period 1907-1926. PubMed, Medline, on-line Internet word searches, textbooks, and references from other source text were used as the data source. PubMed was searched using the Medical Subject Heading (MeSH) of the name of the eponyms and text words associated with the sign. We describe brief historical background information about the physician who reported the sign, original description of the sign, and its clinical application and implication into today's medical practice.

Quantitative Analysis of the Impact of Information Loss Rate on Internet Word-of-mouth Transmission

ABSTRACT Wang, L.; Yi, T., and Ren, Y., 2018. Quantitative analysis of the impact of information loss rate on internet word-of-mouth transmission. In: Liu, Z. L. and Mi, C. (eds.), Advances in Sustainable Port and Ocean Engineering. Journal of Coastal Research, Special Issue No. 83, pp. 729–734. Coconut Creek (Florida), ISSN 0749-0208. With the rapid development of Internet application, Internet word-of-mouth has become an important propagation mode. According to social physics methods, we analyze the running mechanism of the Internet word-of-mouth. And then we build a spread model of Internet word of mouth combining with the neighbor effect, carrying on the simulation model with MATLAB. Finally, We analyze how the information loss rate effects on the word-of-mouth quantitatively resulting from the simulation.