Quantitative Analysis of the Impact of Information Loss Rate on Internet Word-of-mouth Transmission

Abstract

ABSTRACT Wang, L.; Yi, T., and Ren, Y., 2018. Quantitative analysis of the impact of information loss rate on internet word-of-mouth transmission. In: Liu, Z. L. and Mi, C. (eds.), Advances in Sustainable Port and Ocean Engineering. Journal of Coastal Research, Special Issue No. 83, pp. 729–734. Coconut Creek (Florida), ISSN 0749-0208. With the rapid development of Internet application, Internet word-of-mouth has become an important propagation mode. According to social physics methods, we analyze the running mechanism of the Internet word-of-mouth. And then we build a spread model of Internet word of mouth combining with the neighbor effect, carrying on the simulation model with MATLAB. Finally, We analyze how the information loss rate effects on the word-of-mouth quantitatively resulting from the simulation.