Word Of Mouth Research Articles

The Effect of Digital Marketing, Word of Mouth, Brand Trust and Image on the Purchase Decision

Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study aims to measure the role of digital marketing, word of mouth, product trust, and brand image on purchasing decisions, especially on the Es Teh Indonesia brand. This study was conducted using a purposive sampling approach, where data was collected boldly from people around the Surakarta area. The data obtained were then analyzed using multiple linear regression methods, with the help of SPSS software. The results of the analysis showed that each variable tested, namely digital marketing, word of mouth, product trust, and brand image, had a positive influence on the final customer purchasing decision. This finding emphasizes the importance of digital marketing strategies and word of mouth in shaping product trust and brand image, which ultimately encourages consumers to make purchases. This conclusion provides insight for companies to focus on developing effective marketing strategies to improve purchasing decisions

An Online Model for Neurosurgical Research in Developing Countries: A One-Year Experience in Mexico and Latin America

Mexico is under-represented in global neurosurgical research. High-income countries represent roughly 10% of the world's population but utilize about 90% of the research funding for medical research, highlighting the need for promoting research initiatives in low- and middle-income countries. We present an online-based research initiative in Mexico that aims to reduce the research gap in neurosurgery. Implemented in early 2023, our online-based research initiative included weekly modules covering study types, statistical analysis, meta-analysis, and scientific writing. The first cohort of 22 students completed the 12-week program and then served as tutors for subsequent cohorts. The research model was promoted via word of mouth and social media platforms to medical students, graduates, and specialists across Latin America. Post-program, tutors and the author conducted weekly planning sessions to assist with project planning, analysis, and article writing. From 833 registrations, over 800 students completed at least 1 training module. The program published 7 articles and presented 12 abstracts at major international neurosurgical meetings. We performed a bibliographic analysis in PubMed and found that from 2021 to 2022, 33,637 neurosurgical articles were published, with 197 involving collaboration from Mexico (0.5%). From 2023 to 2024, 24,121 articles were published, with 205 involving collaboration from Mexico (0.8%), a significant increase (P < 0.001). Our collaboration contributed to 3.4% of these, representing a significant addition in 2023-2024 (P= 0.026). This online-based neurosurgical model contributed to 3.4% of the neurosurgical research productivity in Mexico. Our findings suggest that this model can effectively bridge the research gap and enhance scientific contributions in developing countries.

The The Influence of Perceived Waiting Time, AI Utilization, and Medication Information Delivery on Word of Mouth: A Qualitative Preliminary Study at Hospital Balikpapan

The The Influence of Perceived Waiting Time, AI Utilization, and Medication Information Delivery on Word of Mouth: A Qualitative Preliminary Study at Hospital Balikpapan

SISTEM INFORMASI POS PELAYANAN TERPADU BERBASIS WEBSITE MENGGUNAKAN METODE EXTREME PROGRAMMING

The problem in this research is that the technical notification of Posyandu schedules is still done verbally by word of mouth among the community and is also only announced via loudspeakers at local mosques. This method makes the dissemination of information related to the Posyandu schedule less effective. The main problem that often arises is that there are still parents who don't know the Posyandu schedule, there are even parents who forget the Posyandu schedule. The aim of this research is to make it easier for cadres to convey information and make it easier for parents to receive information about posyandu activity schedules via WhatsApp Blast. This research uses the Extreme Programming method which consists of 4 stages, namely planning, designing, coding and testing. Extreme Programming is a method that is considered effective in its application because it can produce a system that is fast and responsive to changing needs. The result of this research is a posyandu information system based on WhatsApp Blast which was created based on extreme programming stages. Functional testing using the Black Box method shows that the system has met expectations.

THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DISCOUNT, LIVE STREAMING SHOPPING, AND PAYMENT METHODS ON IMPULSE BUYING FASHION PRODUCTS ON THE SHOPEE MARKETPLACE

This research aims to determine the influence of shopping lifestyle, fashion involvement, discounts, live streaming shopping, and payment methods on Impulse Buying of fashion products on the Shopee Marketplace (case study of Generation Z in Sumbersari District, Jember Regency). The type of research used in this research is quantitative. The population in this study is Generation Z Shopee application users in Sumbersari District, Jember Regency and the sample taken was 155 people with a sampling technique using purposive sampling. Data collection methods are through observation and questionnaires via Google Form. The data analysis used is multiple linear regression, while hypothesis testing uses the t test. The research results show that Shopping Lifestyle, Fashion Engagement, Discounts, Live Streaming Shopping, and Payment Methods have a significant influence on Impulse Buying of fashion products on the Shopee Marketplace. Suggestions for future researchers are adding variables that support measuring Impulse Buying, such as Electronic Word of Mouth (e-WOM) variables and Hedonic Shopping Motivation so that they can provide a broader picture of what factors influence Impulse Buying.

The Influence of Website Quality and Electronic Word of Mouth (e-WOM) on Purchase Intention

Abstract.As one of the best online shopping platforms in Indonesia, Shopee can maintain its position in intense competition, through the phenomenon of online information dissemination and the important role of websites for online shopping platforms. This study was conducted to analyze the effect of website quality and electronic word of mouth (e-WOM) on the purchase intention of Shopee consumers in the City of Bandung, West Java. The research method used is a quantitative approach. The data collection technique was carried out through a questionnaire distributed to Shopee consumers. The research sample consisted of 100 respondents who were active Shopee consumers in the City of Bandung. The collected data were analyzed using multiple linear regression analysis techniques to determine the effect of the independent variable on the dependent variable. The results showed that website quality and e-WOM had a positive and significant influence on purchase intention with a contribution of 68.5%. Partially, website quality has an effect of 53,1%, while e-WOM has an effect of 56,3% on purchase intention. These findings emphasize the importance of continuous improvement in website quality and e-WOM strategies to increase consumer purchase intention. Abstrak. Sebagai salah satu platform belanja online terbaik di Indonesia Shopee mampu mempertahankan posisinya di tengah persaingan yang ketat, melalui fenomena penyebaran informasi secara online dan peran penting website bagi platform belanja online. Penelitian ini dilakukan untuk menganalisis pengaruh kualitas website dan electronic word of mouth (e-WOM) terhadap purchase intention konsumen Shopee di Kota Bandung, jawa barat. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Teknik pengumpulan data dilakukan melalui kuesioner yang dibagikan kepada konsumen Shopee. Sampel penelitian terdiri dari 100 responden yang merupakan konsumen aktif Shopee di Kota Bandung. Data yang terkumpul dianalisis menggunakan teknik analisis regresi linier berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa kualitas website dan e-WOM memiliki pengaruh positif dan signifikan terhadap purchase intention dengan kontribusi sebesar 68,5%. Secara parsial, kualitas website memberikan pengaruh sebesar 53,1%, sementara e-WOM memberikan pengaruh sebesar 56,3% terhadap purchase intention. Temuan ini menekankan pentingnya perbaikan berkelanjutan dalam kualitas website dan strategi e-WOM untuk meningkatkan minat beli konsumen. Dengan meningkatkan kualitas interaksi layanan di website dan memanfaatkan e-WOM secara efektif, Shopee dapat memperkuat posisi mereka dalam persaingan pasar e-commerce yang ketat ini

Information literacy and intention to adopt e-pharmacy: a study based on trust and the theory of reasoned action

BackgroundE-pharmacy has gained popularity as an increasingly utilized platform for accessing healthcare services online. However, its adoption exhibits regional variations and necessitates improvement in certain aspects. Guided by the Theory of Reasoned Action (TRA) and Trust theory, this research explores the pivotal role of information literacy in influencing attitudes, perceived control, word of mouth, and trust. The overarching aim is to understand how these factors collectively impact the adoption of E-pharmacy services.MethodsThe study employed Structural Equation Modeling to assess data collected from 473 participants in Nigeria. This methodology allowed for a comprehensive evaluation of the intricate relationships between information literacy, attitudes, perceived control, word of mouth, trust, and E-pharmacy adoption. By utilizing statistical tests within this framework, the research sought to provide a robust analysis of the data and derive meaningful insights.ResultsThe findings of the research underscore the significance of information literacy in shaping individuals' attitudes towards E-pharmacy. Higher information literacy levels were associated with more positive attitudes, an enhanced sense of perceived control, and increased positive word-of-mouth regarding the use of E-pharmacy services. Additionally, the study revealed that trust plays a crucial intermediary role between word-of-mouth communication and the actual adoption of E-pharmacy.ConclusionsIn summary, this research offers a novel and comprehensive explanation of the relationship between information literacy and the adoption of E-pharmacy services. The study's outcomes contribute valuable insights to the ongoing discourse on E-pharmacy adoption, emphasizing its potential to enhance healthcare accessibility and efficiency within the evolving landscape of digital healthcare. The implications of the findings extend to policymakers, healthcare providers, and other stakeholders interested in optimizing the adoption and integration of E-pharmacy services.

Pegaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian di Tokopedia Melalui Electronic Word of Mouth Sebagai Variabel Intervening

With rapid growth, researchers are intrigued to investigate the factors influencing consumer purchasing decisions on this platform. Through data collection and analysis, this research aims to provide deeper insights into how electronic word of mouth (e-WOM) influences purchasing decisions on Tokopedia. As a popular e-commerce platform, further understanding of these factors is expected to contribute to the development of marketing strategies and enhancement of consumer experiences on Tokopedia. This study utilizes purposive sampling and non-probability sampling techniques, involving 200 respondents from the community of Tangerang City who use Tokopedia for daily shopping. Data collection is carried out through G-form tools and manual methods with a questionnaire of statements using a 5-point Likert scale. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques for hypothesis testing and data validity. From the discussion of each hypothesis, some hypotheses are rejected as they surpass the theoretical significance value. The variable rejected is the consumer trust variable in purchasing decisions. This rejection aligns with prior research on Scarlett products, finding that consumer trust has a positive and significant impact on purchasing decisions, while brand image and brand ambassadors do not significantly influence purchasing decisions (Putri &amp; Harti, 2022). The results of this study indicate that the role of electronic word of mouth (e-WOM) mediates the influence of consumer trust on purchasing decisions among Tokopedia users in Tangerang City.

The Influence of E-WOM Through Social Media TikTok on Aerostreet Product Brand Awareness

The development of technology has had a huge impact on business actors in marketing their products. The dissemination of information about marketed products can develop rapidly in a more effective and efficient manner. From this phenomenon, business people take advantage of promotions through EWOM or word of mouth promotions on social media. Social media that is currently popular with various groups in Indonesia is Tiktok. This research aims to determine whether or not there is an influence of Electronic Word of Mouth on brand awareness of Aerostreet products on Tiktok which can influence consumer purchasing decisions. This research uses an associative method to see the influence of one variable on other variables using a quantitative approach. The research results show that the hypothesis test shows that the T value is greater than the T table, namely T count is 15,323 and T table is 1,922. This means that Electronic Word of Mouth has a significant influence on brand awareness of the Aerostreet brand on Tiktok.

Knowledge and Awareness about Anesthesia and Perception about Anesthesiologists and their Role during the COVID-19 Pandemic among Patients at a Zonal Hospital: A Cross-sectional Survey

Abstract Background: Anesthesia forms the cornerstone of the practice of modern medicine as we know it today. The field of anesthesia has evolved beautifully since its conception in the 1800s and today the reach of the anesthesiologist goes far beyond his role in the OT. The most critical patients are managed by this fraternity, witnessed by the world during the tough times of the COVID-19 pandemic. However, even today, in the 21st century, anesthesia functions in relative obscurity, succinctly labelled as a ‘behind the screen’ specialty by the medical fraternity itself. Aims and Objectives: Conducted in the aftermath of the pandemic, the research was aimed to assess the general knowledge among patients regarding the branch of Anesthesia and understanding the public perception regarding Anesthesiologists, including their role inside and outside the OT, especially during the Covid-19 pandemic. In addition, the sources of patient information and significant association with age, gender, literacy level and employment status were explored by our study. Materials and Methods: A quantitative cross-sectional survey was conducted at a secondary-care government hospital and a total of 307 participants were enrolled in the study. After a detailed structured interview with participants, the data was tabulated in Excel form and statistical analysis was done for association with demographic variables. Results: The results, viewed against a background of previous similar national and international studies, revealed significant ignorance regarding this specialty and poor improvement as compared to previous data, despite having been in the limelight owing to the recent pandemic. Only 58% participants had heard the term ‘Anesthesia’ and 38% were aware of what it achieves in a patient. About three-fourths of them knew the anesthesiologist as a qualified doctor but only 50% considered his job equivalent to that of the surgeon. The main source of knowledge was by word of mouth followed by prior exposure to anesthesia. Furthermore, the study revealed that the level of the patient’s education controlled with the patient’s age and employment factors was the significant predictor of their knowledge, awareness and perception regarding anesthesia and role of anesthesiologists (p&lt;0.05). The patients with secondary and above level education, the younger age groups and those who were currently employed were significantly better informed. Conclusion: The results of the research, compared with previous data of Indian and International studies since the last two decades, demonstrated a clear lack of improvement in public knowledge levels. This was unexpected considering how the recent pandemic brought the entire medical community into the limelight, some of which should have been shed on Anesthesiologists as well. Additionally, there is a stark difference between the populations of developed and developing countries seen in several post pandemic studies. The ignorance continues to pervade all aspects of the anesthesiologist’s job including his purview beyond the OT. A fresh perspective was obtained through the demographic factors brought out by the study, elucidating that the anesthesia fraternity needs to focus on improving communication with certain subsets of their patients (like the elderly, the unemployed and illiterate). Several conjoint endeavors are required between the government the professional community to increase the public cognizance and appreciation that all current and future anesthesiologists, deserve.

What Gets Shared, and Why? Interpersonal Communication and Word of Mouth.

Interpersonal communication is an integral part of everyday life. People are constantly sharing thoughts, opinions, and information with others, both online and offline. Further, such social sharing has important implications for what people think, buy, and do. However, while it is clear that interpersonal communication is both frequent and important, research is only starting to understand what people share and why. This article reviews the literature on interpersonal communication and word of mouth, focusing on the drivers of social transmission and the implications for individuals and society at large. It discusses how factors like audiences, modalities (e.g., speaking or writing), channels (e.g., email or text), and devices (e.g., phone or PC) moderate what gets shared, and it outlines areas that deserve further attention. Such areas include the diffusion of false information, conversations and conversational dynamics, and how automated textual analysis can be used to shed light on a range of interesting questions.

Young adults with kidney failure lived experiences of kidney replacement therapy decision-making.

Young adults living with kidney failure make decisions to select a kidney replacement therapy choice in partnership with healthcare professionals. However, little is known about how they experience kidney replacement therapy treatment decision-making and the impact this has on their well-being. To explore young adults living with kidney failure experiences of treatment decision-making. The treatment decision-making investigated is about the choice of dialysis and/or kidney transplant options. A qualitative interpretive hermeneutic phenomenology study. Purposeful sampling was used to recruit young adults with kidney failure from social media, electronic media such as local kidney group websites and word of mouth. Semistructured interviews were conducted with (n = 18) participants aged 18-30 years. Inductive analysis of the data were performed using Braun and Clarke's thematic analysis framework. The five themes generated were (1) awareness and anticipation of future kidney replacement therapy decision; (2) health information and education; (3) engaging in decision-making, support and choices; (4) implementation of kidney replacement therapy and transitioning into the new normal life and (5) the impact of decision-making and choice on well-being. Decision-making significantly affected young adults' psychosocial and mental well-being. Young adults had unmet informational and decisional needs and struggled to cope due to lack of support. A four-talk model, with an implement talk phase added to the existing three-talk (team talk, option talk, decision talk) shared decision-making model, would promote a focus on the implementation of choice and support the transitioning from previous life to long-term dependence on treatment.

The Influence of Social Media Marketing and Electronic Word Of Mouth on Consumer Purchase Decisions of Coil Rocket Builds in Sidoarjo

The Influence of Social Media Marketing and Electronic Word Of Mouth on Consumer Purchase Decisions of Coil Rocket Builds in Sidoarjo

Pengaruh Harga, Kualitas Layanan dan Elektronic Word of Mouth terhadap Keputusan Pembelian pada Pelanggan Chila Petshop Kendari

The increasing trend of keeping animals has resulted in increased demand for pet food. The purpose of this study was to analyse the effect of price, service quality and electronic word of mouth on purchasing decisions. This research was conducted on 80 chila Petshop customers. The results of the study found that price, service quality and electronic word of mouth both partially and simultaneously have a positive and significant effect on purchasing decisions. so that traders can pay attention to this

Factors That Influence Word-of-Mouth (WOM) of Locals and Tourists for the Selected Restaurants in the City of Mati, Davao Oriental

The study was conceptualized due to the rising and emerging tourism trends in Davao Oriental, and it intended to examine the factors that influence Word of Mouth (WOM) of the locals and the visiting tourists in Mati, Davao Oriental in their choices and preferences of the restaurant to visit and food to patronize. This study specifically examined the factors that elicit positive perceived value of WOM to the behavior of locals and tourists, like taste and quality of food, quality of service, physical design and ambiance of the restaurant, and price reasonableness. A quantitative research design was employed as the study was focused on looking for the answer to the question like what are the factors that influence WOM. A survey questionnaire was similarly used for the said purpose. Based on the findings using correlation analysis, there is a significant relationship between taste and quality of food, quality of service, physical design and ambiance, and price reasonableness towards the word of mouth. The data further revealed that 76.80% of the respondents’ word of mouth towards the restaurants is influenced considerably by the taste of food and the price reasonableness based on the regression analysis findings. The conclusion of this research and its implication provides that, as the level of taste and quality of food increases, the level of their word of mouth also increases. The same thing happens when the level of quality of service, physical design and ambiance, and price reasonableness increases. It also suggested that these factors elicit positive perceived value of WOM towards the behavior of locals and tourists.

The Influence of Service Quality and Business Location on Word of Mouth Through Consumer Satisfaction as a Mediating Variable

The objectives of this research are: 1) Test and measure the influence of service quality and business location on consumer satisfaction. (2) Testing and measuring the influence of service quality and business location on consumer Word of Mouth (3) Testing and measuring the influence of service quality and business location through customer satisfaction as a mediating variable. This research was conducted on Wedangan "Ginastel" consumers on Jalan Sulawesi, Mulyoharjo sub-district, Pemalang sub-district, Pemalang City, who actively shop at least 30 consumers every day. Or the monthly average based on 24 working days is 720 consumers. 72 consumers were taken as samples. The research results found that there is an influence of service quality and business location on consumer satisfaction. Service quality and business location influence word of mouth. There is an indirect influence on the relationship between service quality and business location on word of mouth through mediation, namely consumer satisfaction as a mediator.

Word Of Mouth To Mediate Consumer Knowledge And Religiosity Towards The Decison To Settle As Sharia Bank Clientele

Word Of Mouth To Mediate Consumer Knowledge And Religiosity Towards The Decison To Settle As Sharia Bank Clientele

The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image as Intervening Variables: A Study on Azarine Cosmetic in Malang City

The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image as Intervening Variables: A Study on Azarine Cosmetic in Malang City

The Influence of Electronic Word of Mouth (EWOM) on Repurchase Intention Brand Image as a Mediating Variable: Study on Consumers of Maybelline Blush Product in Bandung

The Influence of Electronic Word of Mouth (EWOM) on Repurchase Intention Brand Image as a Mediating Variable: Study on Consumers of Maybelline Blush Product in Bandung

Network effects, word of mouth, and entry performance: A study of digital freemium products

International entry research rarely examines strategies affecting entry performance in a target country, largely due to data limitations in the traditional multinational enterprise setting. However, the emergence of digital business with trackable international performance data helps address this gap. We utilize digital freemium products as our research context to examine the effect of two major demand-side strategies associated with freemium products, network effects and word-of-mouth (WOM), on entry performance across different institutional environments. By analyzing 1,891 freemium games, we show that lower network readiness of a target country strengthens the impact of network effects on entry performance whereas higher network readiness strengthens the impact of WOM. Our findings generate new insights by integrating the literature on foreign entry performance and digital internationalization.