This study is concerned with recent claims that subjective measures of word frequency are more suitable than are standard word frequency counts as indices of actual frequency of word encounter. A multiple regression study is reported, which shows that the major predictor of familiarity ratings is word learning age. Objective measures of spoken and written word frequency made independent contributions to the variance. It is concluded that rated familiarity is not an appropriate substitute for objective frequency measures. A multiple regression study of word naming latency is reported, and shows that rated word learning age is a better predictor of word naming latency than are spoken word frequency, written word frequency, rated familiarity, and other variables. Possible theoretical explanations for age-of-acquisition effects are discussed and it is concluded that early-learned words have a more complete representation in a phonological output lexicon. This conclusion is related to relevant developmental literature.
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