This study examines the effects of COVID-19 risk perception in women in their 20s and 30s on preventive efficiency and beauty health care behaviors. For this study, a survey was conducted on women in their 20s and 30s in Seoul and Gyeonggi region. It was distributed online from March 28 to April 28, 2021. A total of 610 questionnaires were distributed, of which 602 questionnaires were used for final analysis, excluding 8 unfaithful responses. The collected data was analyzed by using the SPSS WIN 21.0 Program, and the results of the analysis are as follows. First, the level of COVID-19 risk perception, preventive efficiency, and beauty health care behavior among women in their 20s and 30s were found to be high in the order of preventive efficiency, COVID-19 risk perception and beauty health care behavior. Second, it was found that beauty health care behavior has a high correlation of positive(+) in the order of economic, physical, and social perception in relation to COVID-19 risk perception. Third, an analysis of the effects of COVID-19 risk perception on preventive efficiency showed that the higher the social and physical perception of COVID-19 risk perception, the lower the economic perception, the higher the preventive efficiency. Fourth, an analysis of the effect of COVID-19 risk perception on beauty healthcare behavior showed that the higher the economic perception of COVID-19 risk perception, the higher the beauty health care behavior. Therefore, this study raises awareness of COVID-19, promoting preventive action. at the same time, it aims to contribute to the development of the beauty health industry by providing basic data for establishing effective beauty healthcare behavior strategies for the beauty healthcare industry that changes in the environment of the COVID-19 era.