Women's Mating Strategies Research Articles

Effects of Women's Short-Term Mating Orientation and Self-Perceived Attractiveness in Rating and Viewing Men's Waist to Chest Ratios.

Women's mating strategies are dependent on multiple factors, such as identifying which men advertise physical features indicating high genetic quality, as well as identifying which men are willing to invest in offspring. Research has suggested that women pursuing short-term mating prioritize physical attraction to facilitate the acquisition of good genes. Although it is known that physical characteristics are important in mate choice, research investigating the saliency of physical features in assessing male fitness has not been readily explored. The current study used an eye-tracking paradigm to investigate the role of short-term mating in women and their attraction and visual attention to men's waist to chest ratios (WCRs). Women's short-term mating orientation (N = 130) was associated with attraction to men with low WCRs; however, their visual attention was not influenced by their mating strategy. Interestingly, women who perceived themselves as attractive rated men with low WCRs as more attractive and allocated attentional resources to physical features important in mate choice, such as the head and midriff region. The findings from this study lend some support to sexual strategies theory (Buss & Schmitt, 1993) and strategic pluralism (Gangestad & Simpson, 2000), and they suggest that mate preferences may be calibrated as a function of one's mate value.

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology.

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits.

Why attractive women want gay male friends: A previously undiscovered strategy to prevent mating deception and sexual exploitation

Although research has begun to elucidate why women form close friendships with homosexual males, little research has investigated individual differences in women's tendency to befriend gay men. Because (1) gay men do not have the motive to mate with women or to compete with them for straight male partners and (2) attractive women are more likely to be sexually and competitively targeted by heterosexual individuals, we hypothesized that attractive women place greater value on gay's men mating advice and are more likely to befriend them. In Study 1, participants indicated their likelihood of deceiving female targets. Results revealed that more attractive targets were more likely to be both sexually deceived by straight men and competitively deceived by women. In Study 2, women created their ideal group of friends by allocating “friend dollars” to individuals of different genders and sexual orientations. More attractive women allocated more dollars to gay male friends, and this outcome was mediated by their perception that gay men would value them beyond sex and could offer them valuable mating advice. These findings suggest that befriending gay men may be an important feature of women's mating strategies, especially among attractive women who face greater mating threats from heterosexual individuals.

Scarcity of female mates predicts regional variation in men's and women's sociosexual orientation across US states

Previous studies have linked regional variation in willingness to engage in uncommitted sexual relationships (i.e., sociosexual orientation) to many different socio-ecological measures, such as adult sex ratio, life expectancy, and gross domestic product. However, these studies share a number of potentially serious limitations, including reliance on a single dataset of responses aggregated by country and a failure to properly consider intercorrelations among different socio-ecological measures. We address these limitations by (1) collecting a new dataset of 4,453 American men's and women's sociosexual orientation scores, (2) using multilevel analyses to avoid aggregation, and (3) deriving orthogonal factors reflecting US state-level differences in the scarcity of female mates, environmental demands, and wealth. Analyses showed that the scarcity of female mates factor, but not the environmental demand or wealth factors, predicted men's and women's sociosexual orientation. Participants reported being less willing to engage in uncommitted sexual relationships when female mates were scarce. These results highlight the importance of scarcity of female mates for regional differences in men's and women's mating strategies. They also suggest that effects of wealth-related measures and environmental demands reported in previous research may be artifacts of intercorrelations among socio-ecological measures or, alternatively, do not necessarily generalize well to new datasets.

Variation in women's mating strategies depicted in the works and words of Jane Austen.

We hypothesize that distinct mating strategies are identifiable in the female characters created by popular British author Jane Austen. Although Austen wrote her novels in the early 19 th Century, and consequently the novels reflect social constraints not applicable to similarly aged women in modern Western societies, we contend that research participants can accurately identify the mating strategies of characters and express relationship preferences consistent with their own fitness interests. Austen's characterizations of women's mating strategies are remarkably similar to depictions in the modern literature of evolutionary psychology. We use personality descriptions of four primary characters assembled from passages in Austen’s novels, Pride and Prejudice and Mansfield Park. When selecting characters with whom to form a hypothetical long-term romantic relationship, participants preferentially chose those who successfully established longterm relationships in the novels. Participants generally favored characters who exemplified short-term mating strategies, such as those who generally valued partners more so for the direct benefits they provided rather than emotional connection, for noncommitted sexual relationships. These results provide stronger empirical support of our hypotheses than earlier efforts.

Socio-sexuality and episodic memory function in women: further evidence of an adaptive “mating mode”

The functionalist memory perspective predicts that information of adaptive value may trigger specific processing modes. It was recently demonstrated that women's memory is sensitive to cues of male sexual dimorphism (i.e., masculinity) that convey information of adaptive value for mate choice because they signal health and genetic quality, as well as personality traits important in relationship contexts. Here, we show that individual differences in women's mating strategies predict the effect of facial masculinity cues upon memory, strengthening the case for functional design within memory. Using the revised socio-sexual orientation inventory, Experiment 1 demonstrates that women pursuing a short-term, uncommitted mating strategy have enhanced source memory for men with exaggerated versus reduced masculine facial features, an effect that reverses in women who favor long-term committed relationships. The reversal in the direction of the effect indicates that it does not reflect the sex typicality of male faces per se. The same pattern occurred within women's source memory for women's faces, implying that the memory bias does not reflect the perceived attractiveness of faces per se. In Experiment 2, we reran the experiment using men's faces to establish the reliability of the core finding and replicated Experiment 1's results. Masculinity cues may therefore trigger a specific mode within women's episodic memory. We discuss why this mode may be triggered by female faces and its possible role in mate choice. In so doing, we draw upon the encoding specificity principle and the idea that episodic memory limits the scope of stereotypical inferences about male behavior.

Reproductive ambition predicts partnered, but not unpartnered, women's preferences for masculine men

Changing circumstances alter the costs and benefits of choosing different mates and are thought to be reflected in women's mate preferences. Indeed, several lines of reasoning, and some prior studies, suggest that individual differences in women's preferences for cues of men's underlying health will be more apparent among partnered women than among unpartnered women. The current study shows that preferences for male faces with masculine shape cues, characteristics that are thought to signal men's underlying health, are positively correlated with partnered, but not unpartnered, women's reported reproductive ambition (i.e., their desire to become pregnant). These findings (1) present new evidence for systematic variation in women's mating strategies, (2) suggest that partnership status may be important for potentially adaptive variation in women's mate preferences, and (3) suggest that reproductive ambition may influence women's mate preferences. Alternative explanations for these findings, focusing on the possible effects of a range of variables that may be correlated with reproductive ambition in partnered women and influence their masculinity preferences, are also discussed.

The health of a nation predicts their mate preferences: cross-cultural variation in women's preferences for masculinized male faces

Recent formulations of sexual selection theory emphasize how mate choice can be affected by environmental factors, such as predation risk and resource quality. Women vary greatly in the extent to which they prefer male masculinity and this variation is hypothesized to reflect differences in how women resolve the trade-off between the costs (e.g. low investment) and benefits (e.g. healthy offspring) associated with choosing a masculine partner. A strong prediction of this trade-off theory is that women's masculinity preferences will be stronger in cultures where poor health is particularly harmful to survival. We investigated the relationship between women's preferences for male facial masculinity and a health index derived from World Health Organization statistics for mortality rates, life expectancies and the impact of communicable disease. Across 30 countries, masculinity preference increased as health decreased. This relationship was independent of cross-cultural differences in wealth or women's mating strategies. These findings show non-arbitrary cross-cultural differences in facial attractiveness judgements and demonstrate the use of trade-off theory for investigating cross-cultural variation in women's mate preferences.

The influence of women's mating strategies on preference for masculine facial architecture

The male sex hormone testosterone is an immunosuppressant. This has led evolutionary theorists to speculate that masculine facial structure in humans is a Zahavian handicap trait: an honest signal of genetic quality, as males with masculine faces are displaying survival ability despite maintaining high testosterone levels. If this theory is correct, females should show preference for masculine facial architecture. Empirical tests of female preference for traits likely to be testosterone-related have, however, failed to show consistent results. In the present research, facial photographs were taken of 45 men, and measurements of jaw size and eyebrow ridge development were taken from these. Sixty women were presented with 10 randomly chosen pairs of male faces and asked to select the more attractive. No overall preference for facial masculinity emerged, but women with high sociosexuality scores, indicating preference for short-term mating, were more likely to prefer faces with masculine features. A theoretical implication of these and previous findings is that the handicap principle alone may not explain male testosterone expression. Instead, the results supported the hypothesis that preference for facial masculinity is condition dependent: Women attempting to secure a mate who will provide long-term parental investment are likely to avoid men with masculine facial structure, while women seeking short-term sexual relationships show a preference for it.

An evolutionary perspective on the interaction of age and sex differences in short-term sexual strategies.

Buss and Schmitt's sexual strategies theory (1993) suggests that short-term mating represents a larger component of men's than women's mating strategies. Assuming this sex difference there is potential for conflict. Symons argued that, because men are more interested in copulation than women, this gives women greater power in establishing conditions (short- vs long-term) under which copulation takes place. The result is that the conflict in sexual strategies is resolved in favor of women's relatively greater interest in long-term sexual strategies. This research tested the hypothesis that across ages men would decrease in desire to employ short-term mating strategies in favor of long-term mating strategies. Specifically, in Study I, men and women in their teens, twenties, and thirties or older were given a measure of desire for a committed relationship. It was predicted that women, regardless of age, would score high on desire for a committed relationship. In contrast, teenage boys would score low on desire for a committed relationship while men in their thirties or older would score as high as the women. In Study II both sexes in their teens, twenties, and thirties or older were given measures of desire for promiscuous sex. It was predicted that the women, regardless of age, would score low on desire for promiscuous sex. In contrast, teenage boys would score high on desire for promiscuous sex while men in their thirties or older would score as low as the women. Support was found for both predictions.

AN EVOLUTIONARY PERSPECTIVE ON THE INTERACTION OF AGE AND SEX DIFFERENCES IN SHORT-TERM SEXUAL STRATEGIES

Buss and Schmitt's sexual strategies theory (1993) suggests that short-term mating represents a larger component of men's than women's mating strategies. Assuming this sex difference there is potential for conflict. Symons argued that, because men are more interested in copulation than women, this gives women greater power in establishing conditions (short- vs long-term) under which copulation takes place. The result is that the conflict in sexual strategies is resolved in favor of women's relatively greater interest in long-term sexual strategies. This research tested the hypothesis that across ages men would decrease in desire to employ short-term mating strategies in favor of long-term mating strategies. Specifically, in Study I, men and women in their teens, twenties, and thirties or older were given a measure of desire for a committed relationship. It was predicted that women, regardless of age, would score high on desire for a committed relationship. In contrast, teenage boys would score low on desire for a committed relationship while men in their thirties or older would score as high as the women. In Study II both sexes in their teens, twenties, and thirties or older were given measures of desire for promiscuous sex. It was predicted that the women, regardless of age, would score low on desire for promiscuous sex. In contrast, teenage boys would score high on desire for promiscuous sex while men in their thirties or older would score as low as the women. Support was found for both predictions.

Unrestricted women's sexuality or opportunism? Quasi-mathematical asides on Gangestad and Simpson's strategic female pluralism

Women's mating strategies have typically been characterised as restrictive or coy. However, recent research on sociosexual behaviour suggests that the frequency of women's extra-pair copulations is a function of an unrestricted personality. While agreeing with the general thrust of Gangestad & Simpson's strategic pluralism theory we suggest that it is more likely a matter of finely calculated reproductive opportunism.

Women's mating strategies

What does a woman want? The traditional evolutionist's answer to Freud's famous query is that a woman's extensive investment in each of her children implies that she can maximize her fitness by restricting her sexual activity to one, or at most, a few high-quality males. Because acquiring resources for her offspring is of paramount importance, a woman will try to attract wealthy, high-status men who are willing and able to help her. She must be coy and choosy, limiting her attentions to men who are worthy of her and emphasizing her chastity so as not to threaten the paternity confidence of her mate. The lady has been getting more complicated of late, however. As Sarah Hrdy1 predicted, we now have evidence that women, like other female primates, are also competitive, randy creatures. Women have been seen competing with their rivals using both physical aggression2,3 and more subtle derogation of competitors.4 While they are still sometimes coy and chaste, women have also been described recently as sexy and sometimes promiscuous creatures, manipulating fatherhood by the timing of orgasm5,6 and using their sexuality to garner resources from men. The real answer to Freud's query, of course, is that a woman wants it all; a man with the resources and inclination to invest, and with genes that make him attractive to other women so that her sons will inherit his success. Her strategies for attaining these somewhat conflicting aims, and her success in doing so, are shaped by her own resources and options and by conflicts of interest with men and other women.