Historians who have examined popular literature on child-rearing advice for late 1920s through 1940s have pointed to important shift in parenting advice offered in such periodicals as Women's Home Companion, Ladies Home Journal, Good Housekeeping and mass distributed U.S. Child Bureau bulletins, Infant Care. In period just prior to Great Depression and authoritarian advice epitomized by John B. Watson in late 1920s peaked. Increasingly reading public now was exposed to a more permissive message that was democratic in tone and emphasized self-regulation and self-expression. By late 1940s virtually all popular periodicals promoted this new message as it became widespread and found a popular spokesperson in Benjamin Spock whose 1946 book, The Common Sense Book of Baby and Child Care, was to sell over 39 million copies.(1) The shift away from a restrictive emphasis in child-rearing advice occurred at a time when there existed a wide-spread perception that social order was moving towards collapse under weight of a worsening economic depression and spread of fascism and threat of war throughout world. Popular writers and social scientists worried over a lack of respect for law and order as they watched growth in industrial violence and prohibition spawned crime. In addition, many believed that growing failure of adolescents to conform to various social norms reflected fact that family and school were failing now in their efforts to prepare youths to assume responsibilities of citizenship necessary for living in a democracy. As a consequence, many concerned individuals during 1920s and 1930s looked to behavioral sciences for new child-rearing advice in hope that better parenting might make citizens of future more dedicated to democratic and peaceful ends.(2) Although contributions to popular child-rearing advice literature during this period of such seminal figures as John B. Watson, Arnold Gesell, Sigmund Freud, and Benjamin Spock have been duly acknowledged, and various social and cultural themes looming so importantly in background examined,(3) no review as of yet has been made of influential role played by Eleanor Roosevelt (hereafter, ER) to popularization of this shift in child-rearing advice. Although neither a scientist nor acknowledged expert on child-rearing, ER spoke and wrote extensively during much of this period on relationship between parenting, childhood, adolescence, and troubling social issues of time. As most famous, and at times, most influential woman in world during 1930s, 1940s, and 1950s, her message reached into homes of millions and helped focus widespread public attention on importance of good parenting. Called by Time Magazine an oracle to millions of housewives, ER frequently offered advice in her books, speeches, and answers to queries from readers of her columns (Oracle 12). And, when This Is My Story (1937) and Your Teens and Mine (1961) were published, ER explicitly held herself up as a role model for American women and young girls. Revealing her own heartaches as a child, and foibles as a parent, millions of readers became acquainted with sorrows of her childhood as she talked about her father's alcoholism, her mother's critical remarks about her lack of beauty, and austere and rigid life growing up in her grandmother's household.(4) In concert with many experts on child-rearing who argued that our hopes for a better world depended on our ability to train our children to be more rational and competent, ER emphasized significance of early formative years and critical importance of role of mother. Noting in 1932 that so many things in world seem to be changing, including the way we feed our babies, ...how we should clothe and...how we should train them (A Foreword 5-6), she emphasized that 'no mother has a right to be unfamiliar with discoveries made about health of babies (Babies Rights Upheld 12) or importance of the mental and emotional life of a little child (It's Up to Women 91). …